Brand Watch
Birkenstock 1774 Updates the Arizona and Boston for Holiday 2026
The October 22 collection adds red and zebra pony-effect cowhide alongside dark chocolate shearling.
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ŌURA Says It Has Filed a New Patent Complaint Against Ultrahuman
The company says its new Texas complaint asserts additional design and utility patents.
Deckers Adds The RealReal CEO Rati Sahi Levesque to Its Board
The appointment takes effect December 1 as Lauri Shanahan retires from the board.
adidas and ADWYSD Bring Weather-Map Graphics to CLIMACOOL
The October 28 collection pairs two CLIMACOOL 1 sneakers with a tracksuit and flip-flops.
adidas and Tyrrell Winston Turn Fan Culture Into Workwear
The third chapter of the collaboration pairs the Spiritain 2000 with apparel influenced by Midwest workwear.
PUMA Pushes Beyond Race Rules With the FAST-RB NITRO Elite 2
The €350 running shoe launches October 28 with two fused carbon-fiber plates, but PUMA says it is not race legal.
ŌURA Reaches Six Million Paid Members
The company says it added one million paid members since the end of June.
Deckers Q2 Sales Rise 3.5% as HOKA and UGG Grow
International growth and wholesale sales offset weaker direct-to-consumer trading.
Adidas and Audi F1 Bring São Paulo Design to Sampa Soul Collection
The October 23 capsule draws on the city’s geometry and Gabriel Bortoleto’s home-race connection.
New Balance Sets November 6 Launch for Made in USA 990v7
The $200 update pairs softer FuelCell cushioning with a campaign spanning sport and music.
PUMA and Jil Sander Add First Apparel Capsule to AW26 Collaboration
The October 23 release pairs a wool T7 tracksuit with leather Speedcat and Suede styles under Simone Bellotti.
PUMA Names Arne Arens Chief Commercial Officer
The former Unspun CEO will join PUMA’s Management Board and oversee sales across its global channels and markets.
JiMMYBAR Expands Military Retail Network to 149 Locations
The functional-protein brand adds Marine Corps Exchanges while strengthening its AAFES distribution.
Sneakers & Style
The pairs, people and ideas shaping how we dress.
Represent Adds Three Footwear Styles to Its Fall/Winter 2026 JAWBREAKER Drop
Represent’s Fall/Winter 2026 JAWBREAKER Drop 2 adds the suede Wrap Boot, leather Alpha Trek and taupe-suede Trekker alongside the collection’s after-hours styling direction.
adidas and German Ski Federation Mark 50 Years With Anniversary Collection and Athlete Outfit Days
adidas and the German Ski Federation marked 50 years together with athlete fittings, team kit distribution and an anniversary collection at adidas’ Herzogenaurach campus.
Lacoste Marks Fondation Lacoste’s 20th Year With a Coach and Mentor Programme
Fondation Lacoste is marking its 20th year with a programme honouring coaches and mentors, including an event with Venus Williams and First Serve in Miami.
VEJA and Jelly Mallow Return With Two Small Esplar Styles
The second VEJA x Jelly Mallow collaboration adds two children’s Small Esplar sneakers, alongside two Small Volley styles, in four colorways.
Move & Explore
From daily miles to the trail. Footwear for a life in motion.
Salomon Foundation-Backed Madagascar Club Athletes Deliver Three Grand Raid Results
Three Crown Athletics Club Antsirabe runners supported by the Salomon Foundation placed in three races at the Grand Raid de La Réunion.
Baffin Backs Documentary on Connor Emeny’s Seven-Continent Iron-Distance Challenge
Baffin is the presenting sponsor of Chasing Antarctica, a documentary about Connor Emeny’s effort to complete an Iron-distance triathlon on all seven continents.
Salomon Para-Team Athletes Finish 74km Mascareignes Together
Aurélien Guého and Julien Veysseyre completed Réunion Island’s 74-kilometre Mascareignes together, using trail prostheses co-developed by Salomon and Hopper.
hummel, ALIS and DBU Bring Danish Football and Street Culture Together
Echoes of Denmark brings ALIS into the national-team kit, with match shirts for Denmark’s men’s and women’s teams and a wider pre-match collection launching October 22.
Wellness & Recovery
Comfort, recovery and the everyday habits that keep us moving.
Therabody Extends Its Recovery Line With Neck and Face Devices
Therabody has introduced a wearable neck-and-upper-back massager and a heated percussive face device, extending its recovery technology into everyday wellness routines.
ASICS Positions GEL-SLOWCUSH for Easy and Recovery Runs
ASICS introduced GEL-SLOWCUSH in Japan on October 8, pairing FF LUXE PLUS foam with a lighter PureGEL PLUS insert for easy and everyday running.
Nike and Hyperice Push Recovery Footwear Forward With the Air Zoom Hyperslide
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
Fitasy Stride 1.0: Breathable Recovery Shoe Reviewed After a Month
I have tested a lot of shoes. The specs rarely tell the full story. Wear tells you everything.…
Reviews & Guides
A closer look at your next pair, from fit to function.
How to Match Shoes With a Suit: Why Tailoring and Footwear Should Be Chosen Together
Men often leave the shoes until last. The jacket is sitting properly, the trousers have the right break,…
INOV8 Roadfly Max and Zero Review: Two Distinct Rides for Long Miles, Fast Sessions and Everyday Comfort
After a month of testing both shoes, I can say they’ve each earned a permanent spot in my…
Beyond the New Balance 530: 6 Retro Sneakers, Compared by Shape and Specs
Six retro sneakers reveal two very different directions for 2026: layered Y2K runners and slim archival track shoes. We compare their shapes, official specifications, and current prices.
Size guides & converters
All size guidesBrand Watch
The launches, partnerships and business moves worth knowing.
Laura Geller Beauty Takes Its Over-40 Strategy Courtside With Chicago Bulls Partnership
Inside Amer Sports’ Ski-Boot Production and European Distribution Network
On Connects CleanCloud and Circularity at London’s Blue Earth Summit
Genon Says Nike Footwear Validation Opens Path to Indonesian AI Rollout
Nike Signs Mumbai Indians Kit Partnership for Women’s and Men’s Teams
Therabody Adds AWS-Powered Shopping Assistant Jason to Its Website
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Tommy Hilfiger Dresses Liverpool Players for Villarreal Matchday
Liverpool’s men’s team arrived at Anfield in TOMMY HILFIGER ahead of its Villarreal match, with Fall 2026 footwear included in the players’ pre-game looks.
adidas Canada Adds Montreal Canadiens and Cole Caufield to Its Hockey Platform
adidas Canada has become the Montreal Canadiens’ official athletic apparel and footwear partner and signed winger Cole Caufield to a multiyear ambassador deal.
PUMA Names ANTA Executive Dennis Tao Chair of Its Supervisory Board
PUMA has elected ANTA executive Dennis Tao as supervisory board chair and appointed Jeanne Huang as a board member, with both terms running through the company’s May 2027 AGM.
adidas Originals and Willy Chavarria Launch adiSignature Sweats
The new adiSignature line reworks adidas Originals staples in heavyweight fleece, with the first collection arriving October 23 across adidas channels and select retailers.
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