The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and geopolitical uncertainties, according to McKinsey & Company’s latest report, Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity.…
As warmer weather approaches, US consumers are strategically timing their spring and summer footwear purchases around sales events while prioritizing athletic styles, according to new industry data.…
Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion in 2024, accounting for 54% of its total revenue and marking a 13% increase from its 2022 milestone of crossing €4 billion for the first time.…
In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative collection at Milan Design Week, merging high-performance design with circular sustainability.…
Global superstar Nicki Minaj and UK-based sustainable footwear brand LØCI have unveiled their highly anticipated second collaboration, DØPAMINE, a limited-edition sneaker line blending avant-garde design with eco-conscious engineering.…
Kellanova (NYSE: K), the global snacking and food giant behind brands like Pringles, Cheez-It, and Special K, is redefining marketing effectiveness through advanced analytics, AI, and culturally resonant collaborations.…
The global footwear market currently stands at the intersection of tradition and innovation, poised for significant expansion.…
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch a new NSF Sport-certified supplement line, reinforcing its commitment to athlete safety and performance.…
SHEIN, the global fast-fashion powerhouse, has introduced Trend Stores, a curated collection of digital storefronts designed to simplify the shopping experience and cater to Gen Z’s diverse aesthetic preferences.…
