{"id":12930,"date":"2024-10-16T15:22:29","date_gmt":"2024-10-16T21:22:29","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=12930"},"modified":"2024-10-16T15:31:16","modified_gmt":"2024-10-16T21:31:16","slug":"brooks-running-now-the-official-shoe-of-rundisney-events","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=12930","title":{"rendered":"Brooks Running Now the Official Shoe of runDisney Events"},"content":{"rendered":"

Brooks Running, a leading American sports equipment company known for its high-performance sneakers and apparel, has entered into a new sponsorship agreement with runDisney. This partnership is significant within the running industry, combining Brooks’ market-leading position in performance footwear with runDisney’s popular race events.<\/p>\n

“The energy that running unlocks is powerful, and there’s no better illustration of that than the energy you experience at a\u00a0run<\/i>Disney race,” said\u00a0Melanie Allen<\/span>, SVP and Chief Marketing Officer at Brooks Running<\/strong>. “We are very proud to work with\u00a0run<\/i>Disney and can’t wait to create more magic together for runners everywhere.”<\/p>\n

In 2025, Brooks<\/a> will supply running shoes and official race shirts at these events. Additionally, Brooks will offer shoes and provide official race shirts at\u00a0run<\/i>Disney race weekends starting with an upcoming 2025\u00a0run<\/i>Disney race. At the same time, Brooks will create Disney-themed running shoes featuring popular Disney characters.\u00a0And in 2026, Brooks will design Brooks jackets for Club\u00a0run<\/i>Disney members.<\/p>\n

“This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology, and running industry expertise with Brooks,” said\u00a0run<\/i>Disney Vice President\u00a0Adam Ball<\/span>.<\/strong> “We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our\u00a0run<\/i>Disney events every year.”<\/p>\n

Aligning with Disney, Brooks taps into a vast and diverse audience, potentially increasing its market share beyond the current 21% in the U.S. adult performance running footwear market. The creation of Disney-themed shoes also aligns with consumer preferences for personalized and themed merchandise, which can drive higher engagement and sales.<\/p>\n

For more information about\u00a0run<\/i>Disney, visit\u00a0www.rundisney.com<\/a>.\u00a0For more information about Brooks Running, visit\u00a0www.brooksrunning.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Brooks Running, a leading American sports equipment company known for its high-performance sneakers and apparel, has entered 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