{"id":13965,"date":"2025-04-10T20:31:10","date_gmt":"2025-04-11T02:31:10","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=13965"},"modified":"2025-04-10T20:31:10","modified_gmt":"2025-04-11T02:31:10","slug":"under-armours-compostable-activewear-targets-73-of-gen-z-as-regenerative-apparel-market-hits-2-1b","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=13965","title":{"rendered":"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B"},"content":{"rendered":"<p>In a groundbreaking move for the sportswear industry, <a href=\"https:\/\/www.underarmour.com\/\">Under Armour<\/a> and <a href=\"https:\/\/www.unlesscollective.com\/\">UNLESS<\/a> have unveiled their first collaborative regenerative collection at Milan Design Week, merging high-performance design with circular sustainability. Launched during the Fuorisalone event (April 8\u201310, 2025), the line\u2014priced from $30 to $160\u2014features plant-based hoodies, t-shirts, and shorts designed to decompose safely, offering a tangible solution to fashion\u2019s plastic pollution crisis.<\/p>\n<p>The collection marks a radical departure from traditional synthetic materials, utilizing 100% plant-derived fabrics that compost naturally at the end of their lifecycle. This innovation addresses the industry\u2019s reliance on petroleum-based plastics, which account for 60% of global textile production (Ellen MacArthur Foundation, 2024).<\/p>\n<p>\u201cThis collaboration isn\u2019t just about reducing waste\u2014it\u2019s about reimagining the entire product lifecycle,\u201d said Under Armour Brand <a href=\"https:\/\/www.linkedin.com\/in\/eric-liedtke-1a23456\">President Eric Liedtke<\/a>. \u201cOur garments are crafted to empower athletes today and nourish the earth tomorrow.\u201d\u00a0The launch aligns with surging consumer demand for sustainable activewear, with 73% of Gen Z shoppers prioritizing eco-conscious brands (McKinsey, 2024). Unlike recyclable materials, which often downcycle into lower-quality fibers, Under Armour x UNLESS pieces break down into nutrient-rich compost, closing the loop in under 12 weeks.<\/p>\n<h3>Design Meets Regenerative Innovation<\/h3>\n<p>Key features of the collection include:<\/p>\n<ul>\n<li>Vibrant, plastic-free dyes\u00a0derived from botanical sources.<\/li>\n<li>Unisex styles\u00a0tailored for versatility across skate, surf, and gym environments.<\/li>\n<li>Modular design\u00a0enabling easy disassembly for composting.<\/li>\n<\/ul>\n<p>The Fuorisalone installation immerses visitors in the regenerative journey, showcasing live demonstrations of garments transitioning from raw plants to compost. \u201cWe\u2019re proving performance and planet can coexist,\u201d said UNLESS CEO Eric Liedtke (no relation to Under Armour\u2019s president), highlighting the brand\u2019s roots in Pacific Northwest surf and skate culture. Under Armour\u2019s pivot to regenerative materials follows rivals like Nike\u2019s 2024 Move to Zero initiative, which focuses on recycled polyester. However, experts note that compostable plant-based fabrics represent a leap forward. \u201cRecycling delays waste; composting eliminates it,\u201d said circular economy advocate Lauren Phipps.\u00a0The collaboration also taps into the $2.1 billion regenerative apparel market, projected to grow 15% annually through 2030 (Textile Exchange). By pricing pieces as low as $30, Under Armour and UNLESS aim to democratize access\u2014a stark contrast to luxury sustainable brands like <a href=\"https:\/\/www.stellamccartney.com\/\">Stella McCartney<\/a>, whose compostable garments often exceed $500.<\/p>\n<p>Early feedback from Milan Design Week attendees highlights enthusiasm for the collection\u2019s bold aesthetics and eco-credentials. \u201cI\u2019ve never seen activewear that looks this good and feels guilt-free,\u201d said influencer Marco Bianchi, who tested the shorts during a coastal run. The launch coincides with tightened EU regulations on textile waste, set to ban landfill disposal of unsold clothing by 2027. Analysts suggest Under Armour\u2019s scale could accelerate industry adoption. \u201cIf a giant like UA commits to plant-based materials, it signals a tipping point,\u201d said Vogue Sustainability Editor Emily Farra.<\/p>\n<p>While the initial drop is limited, both brands hint at expanded lines, including footwear and accessories. For now, the collection sets a precedent for blending performance with planetary responsibility\u2014a fusion that could redefine how athletes and everyday consumers alike outfit their active lives.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative&hellip;","protected":false},"author":219894228,"featured_media":13971,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1364,1,2178,1540,1450],"tags":[1705,1702,5274,1703,5273,1704,1645,1407,2226],"class_list":{"0":"post-13965","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-fashion","9":"category-uncategorized","10":"category-innovations","11":"category-news","12":"category-retail","13":"tag-activewear","14":"tag-circular-fashion","15":"tag-compost","16":"tag-recycling","17":"tag-regenerative-apparel","18":"tag-slow-fashion","19":"tag-sustainability","20":"tag-under-armour","21":"tag-unless","22":"cs-entry","23":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=13965\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B\" \/>\n<meta property=\"og:description\" content=\"In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=13965\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-11T02:31:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"577\" \/>\n\t<meta property=\"og:image:height\" content=\"712\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Alyssa J. Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa J. Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965\"},\"author\":{\"name\":\"Alyssa J. Mann\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"headline\":\"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B\",\"datePublished\":\"2025-04-11T02:31:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965\"},\"wordCount\":509,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp\",\"keywords\":[\"activewear\",\"circular fashion\",\"compost\",\"recycling\",\"regenerative apparel\",\"slow fashion\",\"sustainability\",\"Under Armour\",\"UNLESS\"],\"articleSection\":[\"Business\",\"Fashion\",\"Industry\",\"Innovations\",\"News\",\"Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965\",\"url\":\"https:\/\/footwearmagazine.com\/?p=13965\",\"name\":\"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp\",\"datePublished\":\"2025-04-11T02:31:10+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=13965\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp\",\"width\":577,\"height\":712,\"caption\":\"Under Armour\u2019s $30 Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=13965#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\",\"name\":\"Alyssa J. Mann\",\"description\":\"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.\",\"sameAs\":[\"https:\/\/www.instagram.com\/alyssajademann\/\"],\"url\":\"https:\/\/footwearmagazine.com\/?author=219894228\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=13965","og_locale":"en_US","og_type":"article","og_title":"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B","og_description":"In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative&hellip;","og_url":"https:\/\/footwearmagazine.com\/?p=13965","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2025-04-11T02:31:10+00:00","og_image":[{"width":577,"height":712,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp","type":"image\/webp"}],"author":"Alyssa J. Mann","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"Alyssa J. Mann","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=13965#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=13965"},"author":{"name":"Alyssa J. Mann","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"headline":"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B","datePublished":"2025-04-11T02:31:10+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=13965"},"wordCount":509,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=13965#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp","keywords":["activewear","circular fashion","compost","recycling","regenerative apparel","slow fashion","sustainability","Under Armour","UNLESS"],"articleSection":["Business","Fashion","Industry","Innovations","News","Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=13965","url":"https:\/\/footwearmagazine.com\/?p=13965","name":"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=13965#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=13965#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp","datePublished":"2025-04-11T02:31:10+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=13965#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=13965"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=13965#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp","width":577,"height":712,"caption":"Under Armour\u2019s $30 Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=13965#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Under Armour\u2019s Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b","name":"Alyssa J. Mann","description":"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.","sameAs":["https:\/\/www.instagram.com\/alyssajademann\/"],"url":"https:\/\/footwearmagazine.com\/?author=219894228"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/04\/6-e1744283968847.webp","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-3Df","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894228"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13965"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/13965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/13971"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}