{"id":14536,"date":"2025-06-08T13:45:04","date_gmt":"2025-06-08T19:45:04","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14536"},"modified":"2025-06-08T13:45:04","modified_gmt":"2025-06-08T19:45:04","slug":"boston-college-becomes-first-ever-major-new-balance-football-school-in-team-deal","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/boston-college-becomes-first-ever-major-new-balance-football-school-in-team-deal\/","title":{"rendered":"Boston College becomes First-ever “Major” New Balance Football School in Team Deal"},"content":{"rendered":"

Boston College Athletics<\/a> has announced a major expansion of its partnership with New Balance, bringing the Eagles\u2019 football program under the comprehensive apparel deal. Beginning with the 2025 season, all Boston College Football apparel and footwear will be produced by New Balance, marking the brand\u2019s first-ever sponsorship of a major NCAA football program according to a release<\/a> on BCEagles.com<\/a>.<\/p>\n

A Strengthened Alliance Rooted in Boston<\/h3>\n

This extension builds on a relationship that began in 2021, when Boston College and New Balance signed the largest financial footwear and apparel agreement in the school\u2019s history. With the addition of football, New Balance will now provide footwear, apparel, and accessories for all 31 varsity sports at Boston College.<\/p>\n

\n

\u201cBoston College is thrilled to expand its relationship with New Balance. Since 2021, BC has been proud to align with New Balance, a Boston-based company that is a premium, world-class athletic brand,\u201d said<\/a> William V. Campbell Director of Athletics Blake James.<\/strong><\/p>\n

William V. Campbell Director of Athletics Blake James also <\/strong>said<\/a> \u201cServing as their flagship school in the collegiate athletics space, New Balance has shown its commitment to Boston College by providing significant resources and the highest quality product lines to all of our teams and student-athletes. Our local connection to New Balance\u2019s global brand helps strengthen the foundation of this relationship.\u201d<\/p>\n<\/blockquote>\n

A First for New Balance and NCAA Football<\/strong><\/h3>\n

The partnership\u2019s expansion is especially notable as Boston College becomes the first major NCAA football program to be sponsored by New Balance. The Eagles will be the only Power Conference football program with a New Balance deal, and the 2025 season will introduce the brand\u2019s first American football cleats.<\/p>\n

\n

“Our players and staff are excited to represent two iconic brands – Boston College and New Balance,\u201d said<\/a> Head Coach Bill O\u2019Brien.<\/strong><\/p>\n

 Head Coach Bill O\u2019Brien also<\/strong> said<\/a>. “Being the only power conference college football program to align with a cutting-edge organization like New Balance is a great opportunity that distinguishes us.”<\/p>\n<\/blockquote>\n

Innovation, Community, and a Shared Vision<\/strong><\/h3>\n

Throughout their partnership, New Balance has focused on innovation and investment in Boston College Athletics, supporting excellence and purpose. From advances at the New Balance Sports Research Lab to the creation of better-fitting, high-performance gear, the collaboration between these two Boston institutions continues to elevate their shared community and set new standards.<\/p>\n

\n

\u201cAs a Boston College alum, I am proud to see two iconic Boston institutions coming together to improve the game,\u201d  said<\/a> New Balance Vice President of Sport Ray Hilvert.<\/strong><\/p>\n

New Balance Vice President of Sport Ray Hilvert also<\/strong> said<\/a>. \u201cThe addition of the Eagles Football program to our existing sponsorship is a clear indication of the strong collaboration and spirit of excellence that defines the Eagles, New Balance and the City of Boston. Together, we are building a unique community that will inspire future generations of players, fans and leaders.\u201d<\/p>\n<\/blockquote>\n

Setting a New Standard in College Athletics<\/h3>\n

According to the release,<\/a> as Boston College and New Balance take this next step, their partnership is not just about apparel\u2014it\u2019s about legacy, craft, and competition at the highest level. The expansion into football is poised to set a new benchmark for excellence, both on and off the field, and further cements the relationship between two of Boston\u2019s most iconic brands.<\/p>\n","protected":false},"excerpt":{"rendered":"Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles\u2019 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