{"id":14544,"date":"2025-06-08T08:20:41","date_gmt":"2025-06-08T14:20:41","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14544"},"modified":"2025-06-08T08:20:41","modified_gmt":"2025-06-08T14:20:41","slug":"stockx-unveils-2025-report-after-blocking-370k-fakes-worth-74m-in-us","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=14544","title":{"rendered":"StockX Unveils 2025 Report After Blocking 370K Fakes Worth $74M in US"},"content":{"rendered":"<p class=\"my-0\"><a href=\"https:\/\/stockx.com\/\">StockX<\/a> has released its latest Brand Protection &amp; Customer Trust Report to highlight new milestones in the fight against counterfeits.<\/p>\n<p class=\"my-0\">Just in time for World Anticounterfeiting Day, <a href=\"https:\/\/stockx.com\/\">StockX<\/a> has released its&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/about\/sx-market-insights\/brand-protection-customer-trust-report-2025\/\" target=\"_blank\" rel=\"nofollow noopener\">second annual Brand Protection &amp; Customer Trust Report<\/a>, revealing the scale and sophistication of its fight against counterfeit goods in 2024. The report details how StockX blocked more than 370,000 inauthentic products\u2014valued at nearly $74 million\u2014from reaching customers, highlighting the company\u2019s commitment to trust, accountability, and innovation in the resale market.<\/p>\n<blockquote>\n<p class=\"my-0\">\u201cThe findings in this report highlight our ongoing commitment to protecting our community and setting a higher standard for accountability across the resale industry,\u201d&nbsp;<strong>StockX CEO Greg Schwartz<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/about\/stockx-drops-annual-brand-protection-customer-trust-report-reveals-company-rejected-nearly-10-million-worth-of-counterfeit-sneakers-in-2024\/\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>. \u201cWe\u2019ve made significant investments in our verification processes, rolled out new, stricter requirements for sellers, enhanced our fraud prevention systems, and built valuable partnerships with brands and law enforcement agencies. But as excited as we are to share the wins, we also recognize the work ahead. This report isn\u2019t just a reflection of where we\u2019ve been \u2014 it\u2019s a roadmap for how we\u2019ll continue to lead with trust at the center of everything we do.\u201d<\/p>\n<\/blockquote>\n<h3 id=\"major-results-fakes-blocked-marketplace-secured\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&#038;]:mt-4\"><strong>Major Results: Fakes Blocked, Marketplace Secured<\/strong><\/h3>\n<ul class=\"marker:text-textOff list-disc\">\n<li>\n<p class=\"my-0\"><strong>370,000+ products<\/strong>\u2014worth nearly $74 million\u2014were rejected in 2024 for failing StockX\u2019s verification standards.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">Nearly&nbsp;<strong>250,000 pairs of sneakers<\/strong>&nbsp;were blocked, with&nbsp;<strong>over 30,000<\/strong>&nbsp;flagged as suspected counterfeits, preventing almost $10 million in fake sneakers from reaching buyers.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">StockX stopped more than&nbsp;<strong>500,000 \u201cbad\u201d Asks<\/strong>&nbsp;from being listed in 2024, a significant drop from over 800,000 in 2023, thanks to stronger protections.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">Over&nbsp;<strong>90,000 suspicious account creation attempts<\/strong>&nbsp;were proactively blocked, preventing fraudulent actors from ever listing or bidding.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"technology-driven-verification\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&#038;]:mt-4\"><strong>Technology-Driven Verification<\/strong><\/h3>\n<p class=\"my-0\"><strong>Automated High-Risk Product Routing:<\/strong><br \/>\n<a href=\"https:\/\/stockx.com\/\">StockX<\/a> now uses machine learning to assign a risk score to every order entering a verification center. These models analyze seller behavior and product history, flagging high-risk items for expert review. This system led to the suspension of thousands of sellers and stopped nearly 15,000 suspected inauthentic orders from reaching customers.<\/p>\n<p class=\"my-0\"><strong>Embedded Tech: RFID &amp; NFC:<\/strong><br \/>\nWith brands increasingly using&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/Radio-frequency_identification\" target=\"_blank\" rel=\"nofollow noopener\">RFID<\/a> and NFC tags, <a href=\"https:\/\/stockx.com\/\">StockX<\/a> has integrated these scans into its verification process. Since 2022, nearly 10 million RFID tags have been checked, flagging incomplete or incorrect tags as higher risk for counterfeiting.<\/p>\n<p class=\"my-0\"><strong>CT Scanning:<\/strong><br \/>\nIntroduced in early 2024, CT scanning allows StockX to examine internal product structures, revealing flaws invisible to the naked eye. Nearly all electronics and select high-risk or new-release items are now CT scanned, adding a powerful layer of scrutiny.<\/p>\n<h3 id=\"partnerships-with-brands-and-law-enforcement\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&#038;]:mt-4\"><strong>Partnerships with Brands and Law Enforcement<\/strong><\/h3>\n<p class=\"my-0\"><a href=\"https:\/\/stockx.com\/\">StockX<\/a> has strengthened its collaborations with leading sneaker, apparel, and footwear brands, providing them with data on market performance, counterfeit trends, and supply chain security. The company also works closely with law enforcement worldwide, supporting ongoing investigations, large-scale counterfeit seizures, and the recovery of stolen goods.<\/p>\n<h3 id=\"counterfeit-trends-whats-being-targeted\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&#038;]:mt-4\"><strong>Counterfeit Trends: What\u2019s Being Targeted?<\/strong><\/h3>\n<p class=\"my-0\">The 2025 report shows that the most counterfeited products often mirror StockX\u2019s best-sellers:<\/p>\n<ul class=\"marker:text-textOff list-disc\">\n<li>\n<p class=\"my-0\"><strong>Apparel:<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/brands\/fear-of-god\" target=\"_blank\" rel=\"nofollow noopener\">Fear of God<\/a>&nbsp;remains the top target, holding the No. 1 spot since 2022.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Collectibles:<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/brands\/pop-mart\" target=\"_blank\" rel=\"nofollow noopener\">Labubu products from Pop Mart<\/a>&nbsp;lead, reflecting the brand\u2019s viral success.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Shoes:<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/brands\/ugg\" target=\"_blank\" rel=\"nofollow noopener\">Ugg<\/a>&nbsp;classics and the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/crocs-classic-clog-lightning-mcqueen\" target=\"_blank\" rel=\"nofollow noopener\">Crocs Classic Clog Lightning McQueen<\/a>&nbsp;(StockX\u2019s best-selling Crocs) are most counterfeited.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Slides:<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/brands\/yeezy\" target=\"_blank\" rel=\"nofollow noopener\">Yeezy<\/a>&nbsp;dominates.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Accessories:<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/brands\/supreme\" target=\"_blank\" rel=\"nofollow noopener\">Supreme<\/a>&nbsp;continues to be a major target.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Sneakers:<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/adidas-campus-00s-core-black\" target=\"_blank\" rel=\"nofollow noopener\">adidas Campus 00s Core Black<\/a>&nbsp;and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/adidas-samba-og-cloud-white-core-black\" target=\"_blank\" rel=\"nofollow noopener\">adidas Samba OG Cloud White Core Black<\/a>&nbsp;top the list, followed by the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/air-jordan-1-retro-low-og-sp-travis-scott-canary-womens\" target=\"_blank\" rel=\"nofollow noopener\">Jordan 1 Retro Low OG SP Travis Scott Canary (Women\u2019s)<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/new-balance-m2002-protection-pack-rain-cloud\" target=\"_blank\" rel=\"nofollow noopener\">New Balance 2002R Protection Pack Rain Cloud<\/a>, and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/maison-mihara-yasuhiro-hank-og-sole-canvas-low-black\" target=\"_blank\" rel=\"nofollow noopener\">Maison Mihara Yasuhiro Hank OG Sole Canvas Low Black<\/a>.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-0\">This marks a shift from previous years, when rare and expensive sneakers like the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/air-jordan-1-retro-high-off-white-chicago\" target=\"_blank\" rel=\"nofollow noopener\">Jordan 1 Retro High Off-White Chicago<\/a>&nbsp;and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/air-jordan-1-high-og-sp-fragment-design-x-travis-scott\" target=\"_blank\" rel=\"nofollow noopener\">Jordan 1 Retro High OG SP Fragment x Travis Scott<\/a>&nbsp;were most counterfeited. Now, even general release models like the adidas Samba are high on the list, highlighting the scale and evolution of the counterfeiting problem.<\/p>\n<h3 id=\"looking-ahead\" class=\"mb-2 mt-6 text-lg font-[500] first:mt-0 dark:font-[475] [hr+&#038;]:mt-4\"><strong>Looking Ahead<\/strong><\/h3>\n<p class=\"my-0\"><a href=\"https:\/\/stockx.com\/\">StockX<\/a>\u2019s 2025 report makes clear that the fight against counterfeiting is far from over. The company pledges continued investment in advanced technology, deeper law enforcement partnerships, and stronger brand relationships to keep its marketplace safe and trustworthy.<\/p>\n<p class=\"my-0\">Read the full report:&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/stockx.com\/about\/sx-market-insights\/brand-protection-customer-trust-report-2025\/\" target=\"_blank\" rel=\"nofollow noopener\">StockX Brand Protection &amp; Customer Trust Report 2025<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"StockX has released its latest Brand Protection &amp; Customer Trust Report to highlight new milestones in the fight&hellip;","protected":false},"author":219894229,"featured_media":14546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1482,1779],"tags":[5140,5141,1810],"class_list":{"0":"post-14544","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-shoes","9":"category-technology","10":"tag-brand-protection-report","11":"tag-counterfeit-sneakers","12":"tag-stockx","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- 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