{"id":14557,"date":"2025-06-08T13:32:19","date_gmt":"2025-06-08T19:32:19","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14557"},"modified":"2025-06-08T13:32:19","modified_gmt":"2025-06-08T19:32:19","slug":"new-era-partners-with-mls-official-on-field-cap-provider-30-clubs","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=14557","title":{"rendered":"New Era Partners with MLS as Official On-Field Cap Provider for All 30 Clubs"},"content":{"rendered":"

New Era Becomes Official On-Field Cap Provider for All 30 MLS Clubs as Soccer Popularity Explodes in North America. New Era Cap<\/a> and Major League Soccer (MLS)<\/a> have unveiled a new partnership naming New Era as the Official On-Field Cap of MLS, granting the brand rights to produce and distribute headwear and apparel for all 30 MLS clubs, including the newly debuted San Diego FC<\/a> in 2025.<\/p>\n

“<\/strong>With soccer’s rapid rise in the U.S., this partnership aims to accelerate the sport’s momentum and bring added attention to the outstanding talent and unique experiences that MLS clubs are delivering every single match,”<\/strong> said<\/a> Tim Shanahan, Senior Director of Licensed Products at New Era Cap<\/strong>. “<\/strong>New Era Cap is committed to soccer culture in North America, and we’ll be there for the fans, athletes, and coaches, ready to provide products fit for the glory of every unforgettable golazo, hard-won tackle, and trophy-hoisting moment. The global game is growing faster than ever, and New Era is proud to team up with MLS to help it flourish here.“<\/strong><\/p>\n

A Partnership for a Historic Soccer Moment<\/h3>\n

MLS is experiencing remarkable growth in the U.S. and Canada, with North America set to become the global epicenter of soccer as it prepares to host the 2026 FIFA World Cup<\/a>. Both New Era and MLS are focused on harnessing this momentum to expand the sport’s reach and deepen fan engagement.<\/p>\n

“<\/strong>We are currently in one of the most exciting chapters in the history of our sport, and we are proud to welcome New Era Cap as the official on-field cap provider of MLS,”<\/strong> said<\/a> Rachel Hoagland, MLS SVP, Consumer Products. “<\/strong>As the game continues to grow at unprecedented levels across North America, this partnership will bring fans even closer to the players they love, and that will further deepen their connection to our league and fuel fandom.”<\/strong><\/p>\n

What Fans Can Expect<\/h3>\n

Fans will see the first wave of New Era x MLS products this summer, including:<\/p>\n