{"id":14765,"date":"2025-06-16T09:51:35","date_gmt":"2025-06-16T15:51:35","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14765"},"modified":"2025-06-16T09:51:36","modified_gmt":"2025-06-16T15:51:36","slug":"nike-launches-first-india-collab-with-norblack-norwhite-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/nike-launches-first-india-collab-with-norblack-norwhite-2025\/","title":{"rendered":"Nike Launches First India Collab With NorBlack NorWhite 2025"},"content":{"rendered":"

Nike<\/a> has made history by unveiling its first collaboration with an Indian fashion label, teaming up with Delhi-based NorBlack NorWhite<\/a> for a vibrant collection inspired by India\u2019s ancient tie-dye technique, bandhani. The new range, which includes patterned sportswear and footwear, \u201cinvites women into sport\u201d while celebrating \u201cIndian culture and craftsmanship,\u201d according to a Nike press release<\/a>.<\/p>\n

A Fusion of Sport, Story, and Indian Heritage<\/strong><\/h3>\n

This limited-edition collection is a bold crossover between Nike\u2019s performance essentials and the intricate, geometric patterns of bandhani, a hand-dyeing technique believed to date back 5,000 years. The collection features a hoodie, tank top, cropped T-shirt, sports bras, shorts, tights, a cross-body bag, and four sneaker silhouettes, including the Nike Air Max Craze<\/a>, Motiva<\/a>, Pegasus 41<\/a>, and Calm slide<\/a>.<\/p>\n

\n

\u201cNike<\/a> and NorBlack NorWhite<\/a> applied the look of bandhani, a traditional Indian tie-dye technique, to sport-forward silhouettes designed to move with women throughout their everyday lives whether they\u2019re in the gym, on the move or unwinding in style,\u201d Nike<\/strong> said<\/a>.<\/p>\n<\/blockquote>\n

Founded by Canadian-born designers Mriga Kapadiya<\/a> and Amrit Kumar<\/a>, NorBlack NorWhite<\/a> has built its reputation on blending streetwear with traditional Indian crafts. The brand\u2019s journey, as described by its founders, has always been about \u201cstorytelling, colour, and identity,\u201d not just fashion for fashion\u2019s sake.<\/p>\n

\n

\u201cOur NorBlack NorWhite<\/a> journey started with a deep admiration for the crafts practices of India and the people who bring them to life,\u201d Mriga Kapadiya<\/strong>, cofounder<\/strong>, said<\/a>. \u201cThis collection shines a light on the rigor, dedication and ancestral knowledge that\u2019s rooted in Indian culture, and we hope each piece inspires women to draw into their own athletic mindset while navigating everyday life in India and around the world.\u201d<\/p>\n<\/blockquote>\n

\n

\u201cWhen women wear pieces from our new collection with Nike<\/a>, we want them to feel comfortable in their own skin, wherever they are in their journey,\u201d Amrit Kumar<\/strong>, cofounder<\/strong>, said<\/a>. \u201cWe want them to feel cool and collected through the colors, and to be ready to take on challenges and build strength and resilience through the patterns. Women who wear these pieces should have fun and own the spectrum of hues \u2014 all knowing that we, as women, aren\u2019t here to play.\u201d<\/p>\n<\/blockquote>\n

Spotlighting Indian Female Athletes<\/strong><\/h3>\n

The campaign, shot by renowned photographer Bharat Sikka in Jaipur, features Indian cricketers Jemimah Rodrigues<\/a> and Shafali Verma<\/a>, wrestler Anshu Malik<\/a>, and sprinter Priya Mohan<\/a>. The imagery captures these athletes in the city\u2019s iconic stepwells, blending heritage, athleticism, and contemporary style.<\/p>\n

\n

\u201cWhat really hits different from other campaigns is that this collaboration is designed right here in India by a local collective that gets our vibe,\u201d Jemimah Rodrigues<\/strong> said<\/a>. \u201cWearing Nike<\/a> that\u2019s laced with Indian culture is a flex. It\u2019s bold, rooted and ours. As a woman in a sport that\u2019s often seen through a male lens, being part of a campaign like this is my way of saying, \u2018We\u2019re not just showing up, we\u2019re here to take over, win big and look fab while doing it.\u2019\u201d<\/p>\n<\/blockquote>\n

A Strategic Move for Nike in India<\/strong><\/h3>\n

This collaboration comes as Nike<\/a> renews its focus on the Indian market after years of restructuring, store closures, and business partner changes. The brand, which once operated over 350 stores in India, now lists just 93, highlighting the significance of this new partnership as a way to reconnect with local consumers and new generations.<\/p>\n

Nike<\/a>\u2019s recent campaigns have increasingly spotlighted women\u2019s sport, and this collection with a female-owned Indian label further demonstrates its commitment to empowering women and celebrating diverse cultures.<\/p>\n

\n

\u201cFifteen years ago when NBNW was born, we couldn\u2019t imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it\u2019s feeling too beautiful. Grateful for everyone who brought this to life,\u201d cofounders,<\/strong> Mriga Kapadiya and Amrit Kumar<\/strong> said<\/a>.<\/p>\n<\/blockquote>\n

The Nike x NorBlack NorWhite collection is available now on Nike.com and select stores worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"Nike has made history by unveiling its first collaboration with an Indian fashion label, teaming up with Delhi-based…","protected":false},"author":219894228,"featured_media":14766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1364,1482,1455],"tags":[5076,1575,5075,1851],"class_list":{"0":"post-14765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-fashion","9":"category-shoes","10":"category-sports","11":"tag-bandhani-tie-dye","12":"tag-nike","13":"tag-nike-norblack-norwhite","14":"tag-norblack-norwhite","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"\nNike Launches First India Collab With NorBlack NorWhite 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/nike-launches-first-india-collab-with-norblack-norwhite-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Launches First India Collab With NorBlack NorWhite 2025\" \/>\n<meta property=\"og:description\" content=\"Nike has made history by unveiling its first collaboration with an Indian fashion label, teaming up with Delhi-based…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/nike-launches-first-india-collab-with-norblack-norwhite-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T15:51:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T15:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/009-nike-x-norblack-norwhite-1-584x730.png\" \/>\n\t<meta property=\"og:image:width\" content=\"584\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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