{"id":14816,"date":"2025-06-18T15:52:26","date_gmt":"2025-06-18T21:52:26","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14816"},"modified":"2025-06-18T15:52:40","modified_gmt":"2025-06-18T21:52:40","slug":"parity-launches-2025-report-on-womens-sports-usa-growth","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=14816","title":{"rendered":"Parity Launches 2025 Report on Women\u2019s Sports USA Growth"},"content":{"rendered":"<p class=\"my-0\">A groundbreaking new report highlights the rising influence of women\u2019s sports in the US and reveals how fans\u2019 trust in female athletes is shaping the future of brand partnerships.<\/p>\n<p class=\"my-0\">The new study from women\u2019s sports agency&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/paritynow.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Parity<\/a> is making waves in the sports marketing world, revealing that 68 percent of U.S. sports enthusiasts trust that female athletes genuinely believe in the products they promote. This finding, based on a national survey of nearly 2,400 U.S. consumers, including over 1,000 dedicated fans of women\u2019s sports, highlights a growing opportunity for brands to connect authentically with a rapidly expanding and diverse fan base.<\/p>\n<blockquote>\n<p class=\"my-0\"><strong>Leela Srinivasan, CEO of Parity<\/strong>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/sgbonline.com\/study-calls-out-opportunities-for-brands-supporting-womens-sports\/\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>: \u201cThere\u2019s no shortage of headlines about women\u2019s sports growth, but marketers need more than hype ,&nbsp; they need direction. This report is designed to guide brands navigating the dynamic women\u2019s sports sponsorship landscape, offering practical insights to build smart, effective strategies that give women\u2019s sports fans what they want.\u201d<\/p>\n<\/blockquote>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-162\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&#038;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ba30512b-f641-4c8f-970d-74bb76c4c4c9\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<h3 data-start=\"0\" data-end=\"51\"><strong data-start=\"0\" data-end=\"51\" data-is-last-node=\"\" data-is-only-node=\"\">Top Insights from 2025 US Women\u2019s Sports Report<\/strong><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<ul class=\"marker:text-textOff list-disc\">\n<li>\n<p class=\"my-0\"><strong>Women\u2019s Basketball Leads the Pack:<\/strong>&nbsp;Women\u2019s basketball continues to dominate viewership in the U.S., with 63 percent of female sports fans citing it as their top sport. This even surpasses men\u2019s basketball among male sports fans, where the figure stands at 51 percent.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Emergence of New Leagues and Regional Fandom:<\/strong>&nbsp;Leagues such as the <a href=\"https:\/\/provolleyball.com\/\">Professional Volleyball Federation<\/a>, <a href=\"https:\/\/www.uslsuperleague.com\/\">USL Super League<\/a>, and <a href=\"https:\/\/www.thepwhl.com\/en\/\">Professional Women\u2019s Hockey League<\/a> are gaining traction, especially in regions with local teams. Regionality is becoming a key driver of fandom and brand engagement.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Trust in Female Athlete Endorsements Is Rising:<\/strong> The credibility of professional women athletes extends beyond just female sports fans. Sixty-eight percent of all respondents, male and female, said they trust that female athletes believe in the products they promote. Notably, even among those who never watch female-specific sports, 58 percent now express trust, up 6 percentage points from last year. The fastest growth was among men who watch female sports, with an 8-point increase to 74 percent, and among daily or weekly viewers, up 6 points to 84 percent.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Top Sponsorship Categories:<\/strong>&nbsp;Apparel, Health &amp; Beauty, and Food &amp; Beverage are the leading categories most recognized by fans and most likely to influence purchase behavior. Women who watch female-specific sports are 40 percent more likely to purchase from apparel brands that sponsor women\u2019s sports, while men are 28 percent more likely to buy from food and beverage companies with similar sponsorships.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Athlete Partnerships Drive Purchase Decisions:<\/strong>&nbsp;Fans of all ages value brand partnerships with athletes more highly than sponsorships of teams, leagues, or tournaments. Forty-three percent of female sports fans and 67 percent of frequent women\u2019s sports viewers say a brand\u2019s partnership with a female athlete makes them more likely to make a purchase. Gen Z fans are especially drawn to digital activations, such as social contests, while Baby Boomers and older generations prefer purpose-driven efforts.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p class=\"my-0\"><strong>Leela Srinivasan, CEO of Parity<\/strong>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/sgbonline.com\/study-calls-out-opportunities-for-brands-supporting-womens-sports\/\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>: \u201cThis report reinforces what we\u2019ve long known at <a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/paritynow.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Parity<\/a>: athlete trust is a superpower. Fans don\u2019t just watch, they believe in these pro women athletes. That authenticity is invaluable for brands, especially now as viewership across women\u2019s sports is surging and becoming more diverse, from hoops to hockey. We\u2019re also seeing the rise of regional fandom , new leagues and teams are rallying passionate local followings. The brands leading the way, particularly in Apparel, Health and Beauty, and Food and Beverage, are those leaning into this moment with intention. Fans have made it clear: they want athlete-led, meaningful engagement. The opportunity is wide open for brands to meet the moment and help shape the future of women\u2019s sports.\u201d<\/p>\n<\/blockquote>\n<h3 class=\"mb-xs mt-5 text-base font-[500] first:mt-0 dark:font-[475]\"><strong>What This Means for Brands<\/strong><\/h3>\n<p class=\"my-0\"><a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/paritynow.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Parity<\/a>\u2019s findings send a clear message: fans are seeking authenticity and meaningful engagement. Brands that partner directly with female athletes, especially in the most recognized categories, are poised to benefit from increased trust and purchase consideration. The data shows that athlete-led campaigns are not just more visible, they\u2019re more effective.<\/p>\n<p class=\"my-0\">As women\u2019s sports continue to break viewership records and attract diverse audiences, the window is wide open for brands to engage in ways that resonate with fans and drive real-world impact.<\/p>\n<p class=\"my-0\">The <a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/paritynow.co\/\" target=\"_blank\" rel=\"nofollow noopener\">Parity<\/a> survey, powered by <a href=\"http:\/\/surveymonkey.com\/\">SurveyMonkey<\/a>, was conducted April 8-11, 2025, among a national sample of 2,385 U.S. adults.<\/p>\n","protected":false},"excerpt":{"rendered":"A groundbreaking new report highlights the rising influence of women\u2019s sports in the US and reveals how fans\u2019&hellip;","protected":false},"author":219894228,"featured_media":14819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1691,1455],"tags":[2732,1859,1428,5065,1668],"class_list":{"0":"post-14816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-insights","9":"category-sports","10":"tag-athlete-endorsements","11":"tag-parity","12":"tag-sports","13":"tag-womens-sports-growth","14":"tag-womens-sports","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Parity Launches 2025 Report on Women\u2019s Sports USA Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=14816\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parity Launches 2025 Report on Women\u2019s Sports USA Growth\" \/>\n<meta property=\"og:description\" content=\"A groundbreaking new report highlights the rising influence of women\u2019s sports in the US and reveals how fans\u2019&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=14816\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T21:52:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T21:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa J. Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816\"},\"author\":{\"name\":\"Alyssa J. Mann\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"headline\":\"Parity Launches 2025 Report on Women\u2019s Sports USA Growth\",\"datePublished\":\"2025-06-18T21:52:26+00:00\",\"dateModified\":\"2025-06-18T21:52:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816\"},\"wordCount\":730,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg\",\"keywords\":[\"Athlete endorsements\",\"Parity\",\"Sports\",\"Women's sports growth\",\"womens sports\"],\"articleSection\":[\"Business\",\"Insights\",\"Sports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816\",\"url\":\"https:\/\/footwearmagazine.com\/?p=14816\",\"name\":\"Parity Launches 2025 Report on Women\u2019s Sports USA Growth\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg\",\"datePublished\":\"2025-06-18T21:52:26+00:00\",\"dateModified\":\"2025-06-18T21:52:40+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=14816\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg\",\"width\":900,\"height\":506,\"caption\":\"Credit: Parity\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=14816#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parity Launches 2025 Report on Women\u2019s Sports USA Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\",\"name\":\"Alyssa J. Mann\",\"description\":\"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.\",\"sameAs\":[\"https:\/\/www.instagram.com\/alyssajademann\/\"],\"url\":\"https:\/\/footwearmagazine.com\/?author=219894228\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Parity Launches 2025 Report on Women\u2019s Sports USA Growth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=14816","og_locale":"en_US","og_type":"article","og_title":"Parity Launches 2025 Report on Women\u2019s Sports USA Growth","og_description":"A groundbreaking new report highlights the rising influence of women\u2019s sports in the US and reveals how fans\u2019&hellip;","og_url":"https:\/\/footwearmagazine.com\/?p=14816","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2025-06-18T21:52:26+00:00","article_modified_time":"2025-06-18T21:52:40+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg","type":"image\/jpeg"}],"author":"Alyssa J. Mann","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"Alyssa J. Mann","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=14816#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=14816"},"author":{"name":"Alyssa J. Mann","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"headline":"Parity Launches 2025 Report on Women\u2019s Sports USA Growth","datePublished":"2025-06-18T21:52:26+00:00","dateModified":"2025-06-18T21:52:40+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=14816"},"wordCount":730,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=14816#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg","keywords":["Athlete endorsements","Parity","Sports","Women's sports growth","womens sports"],"articleSection":["Business","Insights","Sports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=14816","url":"https:\/\/footwearmagazine.com\/?p=14816","name":"Parity Launches 2025 Report on Women\u2019s Sports USA Growth","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=14816#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=14816#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg","datePublished":"2025-06-18T21:52:26+00:00","dateModified":"2025-06-18T21:52:40+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=14816#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=14816"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=14816#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg","width":900,"height":506,"caption":"Credit: Parity"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=14816#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Parity Launches 2025 Report on Women\u2019s Sports USA Growth"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b","name":"Alyssa J. Mann","description":"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.","sameAs":["https:\/\/www.instagram.com\/alyssajademann\/"],"url":"https:\/\/footwearmagazine.com\/?author=219894228"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/ParityFemaleAthlete.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-3QY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/14816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894228"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14816"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/14816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/14819"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}