{"id":14856,"date":"2025-06-19T11:27:11","date_gmt":"2025-06-19T17:27:11","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14856"},"modified":"2025-06-19T11:27:11","modified_gmt":"2025-06-19T17:27:11","slug":"asics-india-manufacturing-40-percent-import-hurdles","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=14856","title":{"rendered":"ASICS Expands India Manufacturing to 40 Percent Amid Import Hurdles"},"content":{"rendered":"

ASICS<\/a> is scaling up local manufacturing in India from 30 to 40 percent while expanding retail stores to meet rising demand and navigate tightening import regulations.<\/p>\n

Japanese sportswear powerhouse ASICS<\/a> has announced a significant expansion of its manufacturing footprint in India, aiming to boost local production from 30% to 40% over the next few years. This strategic move comes as India\u2019s tightening regulations on footwear imports force global brands to pause shipments and focus on domestic manufacturing.<\/p>\n

Navigating India\u2019s New Footwear Regulations<\/h3>\n

The Indian government has implemented strict quality certification standards across various footwear segments, mandating that both domestic and foreign manufacturers obtain official certifications before products can be sold in the country. As a result, ASICS, like many other international brands, has halted imports, citing the impracticality of bringing in footwear from any country without government approval.<\/p>\n

\n

\u201cTo address this critical situation, we are strategically developing local production capabilities,\u201d said<\/a> Rajat Khurana<\/a>, Managing Director, ASICS India.<\/strong><\/p>\n<\/blockquote>\n

For the financial year 2024-25, ASICS<\/a> achieved 30% local production, meeting the government-mandated threshold allowing foreign brands to operate single-brand retail stores in India. Building on this compliance, the company is now set to deepen its local manufacturing base to ensure a steady supply chain.<\/p>\n

Retail Expansion: New Stores and Growth Plans<\/h3>\n

ASICS currently operates around 125 stores across India, primarily through franchise partners. The brand is preparing to launch its first company-owned outlet this year, with potential sites being scouted in and around Delhi and Mumbai. Khurana added that the company aims to establish a few more brand-owned stores over the next few years.<\/p>\n

The expansion doesn\u2019t stop there. ASICS plans to accelerate its franchise network, targeting the opening of three new franchise stores per month through the end of 2025. This aggressive retail strategy positions ASICS to capitalize on India\u2019s surging demand for premium sportswear and athleisure.<\/p>\n

Riding the Fitness Wave: Market Outlook and Revenue Projections<\/h3>\n

Known globally for its running shoes, ASICS benefits from India\u2019s growing fitness culture and a rising interest in sports like tennis and pickleball among affluent urban consumers. The company is projecting robust revenue growth of 35%-37% in India for 2024-25, following a 26% jump in the previous fiscal year that lifted its revenue to 4.28 billion rupees ($49.7 million)1<\/a><\/span><\/span><\/span>.<\/span><\/p>\n

Industry analysts are bullish on the sector\u2019s prospects. According to a 2024 Deloitte<\/a> report, India\u2019s sporting goods and apparel market is expected to double to $58 billion by 2030, fueled by rising incomes, increased health awareness, and evolving consumer preferences.<\/p>\n

Competitive Landscape<\/h3>\n

ASICS faces stiff competition from global heavyweights such as Nike<\/a>, Adidas<\/a>, and Skechers USA<\/a> in the Indian market. However, its focus on local manufacturing and rapid retail expansion could provide a crucial edge as international brands adapt to India\u2019s evolving regulatory environment.<\/p>\n

The Road Ahead<\/h3>\n

ASICS\u2019 commitment to ramping up local production and expanding its retail presence underscores the brand\u2019s confidence in India\u2019s booming sportswear market. As the company navigates regulatory challenges and capitalizes on shifting consumer trends, its strategy of \u201cstrategically developing local production capabilities\u201d is set to play a pivotal role in sustaining growth and ensuring supply continuity in one of the world\u2019s fastest-growing markets.<\/p>\n","protected":false},"excerpt":{"rendered":"ASICS is scaling up local manufacturing in India from 30 to 40 percent while expanding retail stores to…","protected":false},"author":219894228,"featured_media":14861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1,1540,1450,1482,1455],"tags":[1576,1711,1637],"class_list":{"0":"post-14856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-uncategorized","9":"category-news","10":"category-retail","11":"category-shoes","12":"category-sports","13":"tag-asics","14":"tag-athletic-footwear","15":"tag-footwear","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"\nASICS Expands India Manufacturing to 40 Percent Amid Import Hurdles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=14856\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASICS Expands India Manufacturing to 40 Percent Amid Import Hurdles\" \/>\n<meta property=\"og:description\" content=\"ASICS is scaling up local manufacturing in India from 30 to 40 percent while expanding retail stores to…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=14856\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T17:27:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/06\/df199a9c0f03baf0ff6fa2d4bae41306.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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