{"id":14937,"date":"2025-06-23T15:40:21","date_gmt":"2025-06-23T21:40:21","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=14937"},"modified":"2025-06-23T15:41:54","modified_gmt":"2025-06-23T21:41:54","slug":"saks-global-menswear-strategy-florence-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=14937","title":{"rendered":"Saks Global Unveils Menswear Strategy Florence"},"content":{"rendered":"

Saks Global<\/a> introduces a new approach to luxury menswear aiming to elevate the shopping experience for modern American men at its flagship banners, Saks Fifth Avenue<\/a> and Neiman Marcus<\/a>. This initiative leverages the company\u2019s expansive scale, deep customer insights, and sophisticated product curation to unlock new growth in the luxury menswear market and reach a fresh generation of customers.<\/p>\n

Reinventing the Luxury Shopping Experience<\/strong><\/h3>\n

Emily Essner, President & Chief Commercial Officer, Saks Global<\/strong> said<\/a>:<\/p>\n

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“At Saks Global<\/a>, we are on a mission to reinvent the luxury shopping experience so that each customer’s experience is unmistakably their own. With the scale of our multi-brand platform, deep customer insights, refined product assortment and personalized service, we are uniquely positioned to lead the luxury menswear category. We look forward to collaborating with our brand partners to set a new standard in luxury retail.”<\/p>\n<\/blockquote>\n

Saks Global<\/a>\u2019s approach is rooted in data-driven insights, enabling the retailer to curate sartorial and luxury assortments that resonate with the evolving tastes and lifestyles of modern men. Their expansive reach and commitment to personalization are designed to attract an untapped segment of customers\u2014particularly Gen Z and Millennials\u2014who are driving new trends in masculinity, casualization, and self-expression.<\/p>\n

Market Leadership and Untapped Potential<\/strong><\/h3>\n

With approximately 50% market share among multi-brand luxury retailers in the U.S., Saks Global<\/a> is already a dominant force in American menswear. The company also offers the largest dedicated retail space for menswear in the country, highlighting its commitment to the category and its customers.<\/p>\n

Paolo Riva, Chief Brand Partnerships & Buying Officer, Saks Fifth Avenue and Neiman Marcus<\/strong> said<\/a>:<\/p>\n

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“The luxury menswear market represents a significant growth opportunity for Neiman Marcus<\/a> and Saks Fifth Avenue<\/a>, fueled by a new era of style-conscious consumers with a deep appreciation for quality, craftsmanship and personal expression. Our strategy is focused on cultivating and growing our customer base and merchandising for a new customer segment, while continuing to meet the needs of our established clients.”<\/p>\n<\/blockquote>\n

Saks Global<\/a> has identified several rising trends that are shaping the future of menswear:<\/p>\n