{"id":15276,"date":"2025-07-05T09:05:21","date_gmt":"2025-07-05T15:05:21","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=15276"},"modified":"2025-07-05T09:05:21","modified_gmt":"2025-07-05T15:05:21","slug":"puma-borussia-dortmund-fanwear-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15276","title":{"rendered":"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025"},"content":{"rendered":"

PUMA<\/a> and Borussia Dortmund<\/a> are strengthening their legacy of innovation and fan connection with a renewed partnership and the launch of fresh fanwear for the 2025 season.<\/p>\n

HERZOGENAURACH, Germany<\/a> \u2014 Global sportswear leader PUMA<\/a> has extended its long-standing partnership with Borussia Dortmund (BVB)<\/a>, reinforcing their shared vision for football excellence and fan engagement. This renewed agreement ensures PUMA<\/a>  will continue to create products that celebrate BVB<\/a>\u2019s energetic style and connect with the club\u2019s worldwide fanbase.<\/p>\n

A Partnership Highlighted by Success<\/strong><\/h3>\n

Since joining forces in the 2012\/13 season, PUMA<\/a> and Borussia Dortmund (BVB)<\/a> have enjoyed a period marked by significant achievements. BVB reached the UEFA Champions League<\/a> finals in both the 2012\/13 and 2023\/24 seasons and secured the German DFB Cup<\/a> in 2016\/17 and 2020\/21. The club\u2019s competitive drive remains strong, with Borussia Dortmund<\/a> currently competing in the FIFA Club World Cup<\/a> and advancing to the round of 16.<\/p>\n

BVB\u2019s impact extends beyond the pitch. The club leads European football in matchday attendance, with over 80,000 fans filling Signal Iduna Park<\/a> on average. This vibrant atmosphere, fueled by the legendary \u201cYellow Wall,\u201d is a reflection of the club\u2019s lasting appeal and the deep bond it shares with its supporters.<\/p>\n

Commitment to Shared Values<\/strong><\/h3>\n

The extended partnership between PUMA<\/a> and Borussia Dortmund<\/a> is more than a contract\u2014it\u2019s a demonstration of mutual values and a shared commitment to innovation and community in sport.<\/p>\n

\n

\u201cBy extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values,\u201d Matthias B\u00e4umer, Chief Commercial Officer at PUMA<\/strong> said<\/a>. \u201cSeason after season, we are inspired by the club\u2019s incredible fan culture, the passion of the legendary Yellow Wall and the team\u2019s attractive style of play. We look forward to continuing to write German football history together.\u201d<\/p>\n<\/blockquote>\n

Borussia Dortmund\u2019s leadership also highlights the unique synergy that has driven the partnership\u2019s success.<\/p>\n

\n

\u201cOur partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned,\u201d Carsten Cramer, Managing Director of Borussia Dortmund<\/strong> said<\/a>. \u201cWhat we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons.\u201d<\/p>\n<\/blockquote>\n

Looking Ahead: New Fanwear and Continued Innovation<\/strong><\/h3>\n

Under the renewed contract, PUMA<\/a> will keep supplying kits and apparel for all Borussia Dortmund<\/a> teams, including men\u2019s, women\u2019s, and youth squads. The partnership will also bring new replica and fanwear products for 2025, allowing fans everywhere to proudly display their support.<\/p>\n

This collaboration is about more than outfitting a club\u2014it\u2019s about inspiring millions, supporting the next generation of athletes, and celebrating the energy and tradition that make Borussia Dortmund<\/a> one of Europe\u2019s most admired teams.<\/p>\n

With this renewed alliance, PUMA<\/a> and Borussia Dortmund<\/a> are set to continue their journey\u2014delivering innovation, style, and passion to the global football community for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"PUMA and Borussia Dortmund are strengthening their legacy of innovation and fan connection with a renewed partnership and…","protected":false},"author":219894228,"featured_media":15277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1364,1450,1482,1455],"tags":[4937,4938,1940,1854,1496,1853],"class_list":{"0":"post-15276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-fashion","9":"category-retail","10":"category-shoes","11":"category-sports","12":"tag-borussia-dortmund","13":"tag-bvb","14":"tag-fan-wear","15":"tag-football","16":"tag-puma","17":"tag-soccer","18":"cs-entry","19":"cs-video-wrap"},"yoast_head":"\nPUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=15276\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025\" \/>\n<meta property=\"og:description\" content=\"PUMA and Borussia Dortmund are strengthening their legacy of innovation and fan connection with a renewed partnership and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=15276\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-05T15:05:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa J. Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276\"},\"author\":{\"name\":\"Alyssa J. Mann\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"headline\":\"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025\",\"datePublished\":\"2025-07-05T15:05:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276\"},\"wordCount\":518,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg\",\"keywords\":[\"Borussia Dortmund\",\"BVB\",\"fan wear\",\"football\",\"Puma\",\"soccer\"],\"articleSection\":[\"Business\",\"Fashion\",\"Retail\",\"Shoes\",\"Sports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276\",\"url\":\"https:\/\/footwearmagazine.com\/?p=15276\",\"name\":\"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg\",\"datePublished\":\"2025-07-05T15:05:21+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=15276\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg\",\"width\":480,\"height\":279,\"caption\":\"Credit: PUMA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=15276#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\",\"name\":\"Alyssa J. Mann\",\"description\":\"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.\",\"sameAs\":[\"https:\/\/www.instagram.com\/alyssajademann\/\"],\"url\":\"https:\/\/footwearmagazine.com\/?author=219894228\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=15276","og_locale":"en_US","og_type":"article","og_title":"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025","og_description":"PUMA and Borussia Dortmund are strengthening their legacy of innovation and fan connection with a renewed partnership and…","og_url":"https:\/\/footwearmagazine.com\/?p=15276","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2025-07-05T15:05:21+00:00","og_image":[{"width":480,"height":279,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg","type":"image\/jpeg"}],"author":"Alyssa J. Mann","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"Alyssa J. Mann","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=15276#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=15276"},"author":{"name":"Alyssa J. Mann","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"headline":"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025","datePublished":"2025-07-05T15:05:21+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=15276"},"wordCount":518,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=15276#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg","keywords":["Borussia Dortmund","BVB","fan wear","football","Puma","soccer"],"articleSection":["Business","Fashion","Retail","Shoes","Sports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=15276","url":"https:\/\/footwearmagazine.com\/?p=15276","name":"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=15276#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=15276#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg","datePublished":"2025-07-05T15:05:21+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=15276#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=15276"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=15276#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg","width":480,"height":279,"caption":"Credit: PUMA"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=15276#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"PUMA and Borussia Dortmund Extend 12-Year Collaboration With New Fanwear Launch in 2025"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b","name":"Alyssa J. Mann","description":"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.","sameAs":["https:\/\/www.instagram.com\/alyssajademann\/"],"url":"https:\/\/footwearmagazine.com\/?author=219894228"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/PUMAxBVB.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-3Yo","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/15276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894228"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15276"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/15276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/15277"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}