{"id":15496,"date":"2025-07-14T09:09:11","date_gmt":"2025-07-14T15:09:11","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=15496"},"modified":"2025-07-21T09:44:59","modified_gmt":"2025-07-21T15:44:59","slug":"maybelline-wwe-first-cosmetics-deal-evolution","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15496","title":{"rendered":"Maybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution"},"content":{"rendered":"

Maybelline New York<\/a>, has made history by becoming WWE<\/a>, the global leader in sports entertainment, first-ever official cosmetics partner, launching the collaboration at the all-women\u2019s Evolution event in Atlanta. This innovative collaboration marks a significant milestone at the intersection of beauty and sports entertainment, promising to bring new energy, creativity, and empowerment to both brands\u2019 passionate audiences.<\/p>\n

A New Era Begins at WWE Evolution<\/h3>\n

The partnership officially launches at Evolution<\/a>, WWE\u2019s highly anticipated all-women\u2019s Premium Live Event, taking place on Sunday, July 13, at State Farm Arena in Atlanta. Maybelline will serve as the Presenting Partner for this event, which celebrates the athleticism, strength, and diversity of WWE\u2019s female superstars.<\/p>\n

\u201cWWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster,\u201d said Brit Santypal<\/a>, Senior Vice President of Partnership Marketing, TKO.<\/strong><\/p>\n

Empowerment and Self-Expression in the Spotlight<\/h3>\n

Maybelline\u2019s involvement at Evolution goes far beyond a typical sponsorship. The brand will feature prominently with center mat ring branding, a custom vignette, and engaging social media integrations designed to connect with fans in new and exciting ways. This activation strategy was developed in collaboration with Beauty Co-Lab, L’Or\u00e9al’s<\/a> media agency of record, ensuring a seamless blend of beauty and entertainment.<\/p>\n

\u201cMaybelline New York is proud to partner with WWE and have the opportunity to put our products to the ultimate test,\u201d said Amy Whang<\/a>, President of Maybelline New York.<\/strong> \u201cAs the presenting sponsor of Evolution, we\u2019re not just showing up in the ring; we\u2019re supporting a global community that inspires confidence and self-expression, both in and out of the spotlight.\u201d<\/p>\n

Innovation at the Intersection of Beauty and Sports<\/h3>\n

This partnership is a testament to both brands\u2019 commitment to innovation, inclusivity, and cultural relevance. By bringing Maybelline\u2019s expertise in beauty to the high-energy world of WWE, the collaboration aims to inspire fans and set new standards for brand partnerships in entertainment.<\/p>\n

\u201cMaybelline continues to lead the way by moving at the speed of culture, connecting beauty with entertainment in bold, inclusive, and unexpected ways,\u201d said Delphine Hernoux<\/a>, CEO, Beauty Co-Lab. \u201cAt Beauty Co-Lab,<\/strong> we\u2019re proud to have helped shape this milestone partnership with WWE, which reflects the kind of innovative thinking that keeps the brand ahead of the curve.\u201d<\/p>\n

A Global Platform for Confidence and Community<\/h3>\n

Both Maybelline and WWE are renowned for their global reach and commitment to empowering individuals. WWE delivers original content to more than a billion households in over 20 languages, with major distribution partners like NBCUniversal<\/a>, The CW<\/a>, and Netflix<\/a>. In the U.S., Peacock<\/a> is the exclusive home to WWE\u2019s premium live events and original programming.<\/p>\n

Maybelline, meanwhile, is available in over 120 countries and has long championed accessible, innovative cosmetics for all. The brand\u2019s Brave Together<\/a> initiative, launched in 2020, provides vital support for those facing anxiety and depression, and has committed $20 million over five years to global and local organizations.<\/p>\n

Looking Ahead: Beauty and Sports Entertainment Unite<\/h3>\n

As Maybelline New York<\/a> and WWE<\/a> join forces at Evolution, fans can look forward to a dynamic celebration of confidence, individuality, and empowerment. This partnership not only enhances the fan experience but also sets a new standard for how brands can work together to inspire and uplift communities around the world.<\/p>\n

Stay tuned as these two global icons break new ground, proving that the worlds of beauty and sports entertainment are more connected and more powerful than ever before.<\/p>\n","protected":false},"excerpt":{"rendered":"Maybelline New York, has made history by becoming WWE, the global leader in sports entertainment, first-ever official cosmetics partner,…","protected":false},"author":219894228,"featured_media":15607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1460,1540,1455],"tags":[2734,2127,1986,4878],"class_list":{"0":"post-15496","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-lifestyle","9":"category-news","10":"category-sports","11":"tag-brand-partnerships","12":"tag-maybelline","13":"tag-wwe","14":"tag-wwe-evolution","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"\nMaybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=15496\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution\" \/>\n<meta property=\"og:description\" content=\"Maybelline New York, has made history by becoming WWE, the global leader in sports entertainment, first-ever official cosmetics partner,…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=15496\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T15:09:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T15:44:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/img_5377-3-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"975\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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