{"id":15602,"date":"2025-07-21T09:59:56","date_gmt":"2025-07-21T15:59:56","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=15602"},"modified":"2025-07-21T15:45:32","modified_gmt":"2025-07-21T21:45:32","slug":"puma-manchester-city-10-year-partnership-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15602","title":{"rendered":"Puma and Manchester City Seal \u00a31 Billion Extension in Historic 10-Year Partnership 2025"},"content":{"rendered":"<p class=\"my-0\">The powerhouse duo will continue their record-breaking collaboration as <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a> signs a monumental decade-long deal to stay <a href=\"https:\/\/www.mancity.com\/\">Manchester City<\/a>\u2019s official kit supplier.<\/p>\n<h3 id=\"a-partnership-built-on-on-field-triumph-and-commer\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\"><strong>A Partnership Built On-Field <\/strong><\/h3>\n<p class=\"my-0\">Since replacing <a href=\"https:\/\/www.nike.com\/ph\/\">Nike<\/a> for the 2019\/20 season, <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a>\u2019s relationship with <a href=\"https:\/\/www.mancity.com\/\">Manchester City<\/a> has been nothing short of transformative. Now, the two have inked an unprecedented 10-year contract extension reportedly worth up to&nbsp;\u00a31 billion (US$1.3bn), elevating the annual fee to&nbsp;\u00a3100 million&nbsp;from the previous \u00a365 million agreement. This puts the deal among the very highest in football and signals the mutual belief in even greater milestones ahead.<\/p>\n<blockquote>\n<p class=\"my-0\"><strong>Arthur Hoeld, CEO of Puma<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/sgbonline.com\/puma-renews-partnership-with\/\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>: \u201c<a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a>\u2019s partnership with <a href=\"https:\/\/www.mancity.com\/\">Manchester City<\/a> has been a great success both on and off the pitch. Trophies, a perfect stage for our performance products and commercial success, were exceptional.\u201d<\/p>\n<\/blockquote>\n<h3 id=\"victories-iconic-kits-and-record-sales\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\"><strong>Victories, Iconic Kits, and Record Sales<\/strong><\/h3>\n<p class=\"my-0\"><a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a>\u2019s tenure has coincided with a golden era for <a href=\"https:\/\/www.mancity.com\/\">Manchester City<\/a>:<\/p>\n<ul class=\"marker:text-textOff list-disc\">\n<li>\n<p class=\"my-0\">2022\/23 Treble-winning season<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">Four consecutive Premier League titles<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">Multiple domestic men\u2019s trophies<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">Women\u2019s FA Cup and League Cup victories<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-0\">Together, they\u2019ve set new global sales records and delivered hit kits, most notably the <a href=\"https:\/\/www.mancity.com\/news\/club\/treble-winners-commemorative-shirt-launch-63822444\">2022\/23 Colin Bell-inspired home shirt<\/a>, worn during the club\u2019s historic treble campaign.<\/p>\n<h3 id=\"a-perfect-fit-shared-ambition-and-global-impact\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\"><strong>A Perfect Fit: Shared Ambition and Global Impact<\/strong><\/h3>\n<blockquote>\n<p class=\"my-0\"><strong>Ferran Soriano, CEO of City Football Group<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/sgbonline.com\/puma-renews-partnership-with\/\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>: \u201cWe joined forces with <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a> with the ambition to challenge ourselves and go beyond expectations. We have achieved this and more over the last six seasons. <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a> has seamlessly integrated into our organization, and we\u2019ve enjoyed many historic moments together, engaging fans globally. Today\u2019s renewal and extension solidifies our relationship and projects it to an even brighter future.\u201d<\/p>\n<\/blockquote>\n<h3 id=\"expanding-the-city-football-group-family\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\"><strong>Expanding the City Football Group Family<\/strong><\/h3>\n<p class=\"my-0\"><a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a>\u2019s influence extends beyond <a href=\"https:\/\/www.mancity.com\/\">Manchester City<\/a>, partnering with other City Football Group clubs, including:<\/p>\n<ul class=\"marker:text-textOff list-disc\">\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/melbournecityfc.com.au\/\">Melbourne City FC<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Girona_FC\">Girona<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/www.instagram.com\/lommelskofficial\/?hl=en\">Lommel<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/www.mumbaicityfc.com\/\">Mumbai City FC<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Montevideo_Wanderers_F.C.\">Montevideo<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Palermo_FC\">Palermo<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/www.cityfootballgroup.com\/clubs\/bahia\">Bahia (recent addition)<\/a><\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><a href=\"https:\/\/www.instagram.com\/estac_troyes\/?hl=en\">ESTAC<\/a><\/p>\n<\/li>\n<\/ul>\n<p class=\"my-0\">These collaborations further reinforce <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma\u2019<\/a>s global presence and its alignment with City Football Group\u2019s expansive vision.<\/p>\n<h3 id=\"the-road-ahead\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\"><strong>The Road Ahead<\/strong><\/h3>\n<p class=\"my-0\">This landmark deal isn\u2019t just about kits; it reflects the synergy of two global brands intent on driving innovation, fan connection, and sporting excellence. <a href=\"https:\/\/www.mancity.com\/\">Manchester City<\/a> and <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoq-nPz-iRtEUVRorbuPn2kJqf6Tpj4KJ5jWUL9MJud_0JjdWbUa\">Puma<\/a>\u2019s journey continues, setting the standard for what a sports partnership can achieve, both on the pitch and in the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"The powerhouse duo will continue their record-breaking collaboration as Puma signs a monumental decade-long deal to stay Manchester&hellip;","protected":false},"author":219894228,"featured_media":15608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1450,1455],"tags":[4835,4836,2008,1496],"class_list":{"0":"post-15602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-retail","9":"category-sports","10":"tag-city-football-group","11":"tag-football-kit-sponsorship","12":"tag-manchester-city","13":"tag-puma","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Puma and Manchester City Seal \u00a31 Billion Extension in Historic 10-Year Partnership 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=15602\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma and Manchester City Seal \u00a31 Billion Extension in Historic 10-Year Partnership 2025\" \/>\n<meta property=\"og:description\" content=\"The powerhouse duo will continue their record-breaking collaboration as Puma signs a monumental decade-long deal to stay Manchester&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=15602\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T15:59:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T21:45:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/img_5378.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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