{"id":15704,"date":"2025-07-30T19:32:21","date_gmt":"2025-07-31T01:32:21","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=15704"},"modified":"2025-07-30T19:32:21","modified_gmt":"2025-07-31T01:32:21","slug":"skechers-og-anunoby-2025-basketball-campaign","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15704","title":{"rendered":"Skechers Signs OG Anunoby in After Viral Dunk to Boost Global Basketball Campaign"},"content":{"rendered":"

OG Anunoby<\/a> brings explosive athleticism and a viral playoff presence to Skechers<\/a> as he joins the brand\u2019s global basketball roster for the 2025 season.<\/p>\n

Skechers<\/a> has confirmed what basketball fans have been buzzing about since the 2025 NBA<\/a> playoffs: New York Knicks<\/a> forward OG Anunoby<\/a> is the latest elite athlete to join Team Skechers<\/a>. Anunoby<\/a>, whose gravity-defying slam dunk in SKX REIGN<\/a> shoes went viral during May\u2019s NBA action, steps into a high-profile partnership set to elevate both the brand\u2019s basketball marketing and its product innovation on a global stage.<\/p>\n

OG Anunoby: From Viral Dunk to Skechers Headliner<\/strong><\/h3>\n

Born in London and raised in Missouri, Ogugua \u201cOG\u201d Anunoby<\/a> has steadily climbed the ranks of professional basketball, culminating in a career-best season with the Knicks<\/a>, including an impressive 18-point-per-game average and a 40-point performance against Denver. After an NBA<\/a> championship run with the Toronto Raptors, where he made history as the first British-born NBA champ, Anunoby<\/a> was traded to the Knicks<\/a> in 2024 and instantly became a cornerstone of New York\u2019s resurgence.<\/p>\n

Now, Anunoby will not only compete on the court in Skechers<\/a> Basketball shoes but also appear across the brand\u2019s global marketing campaigns.<\/p>\n

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OG Anunoby<\/strong> said<\/a>: \u201cSkechers<\/a> has helped me continue to play basketball at an elite level and I love these shoes. I play quick and low to the court. I jump and move a lot. Skechers has the shoe to keep me comfortable, keep me protected and keep me playing my best every day.\u201d<\/p>\n<\/blockquote>\n

Global Tour: Connecting With Fans Across Europe<\/strong><\/h3>\n

To kick off the partnership, Anunoby is joining Skechers<\/a> athlete and Brooklyn Nets star Terance Mann<\/a> for a European basketball tour. Beginning July 26 in Belgrade, with additional stops in Berlin, Frankfurt, and Zadar, the tour aims to connect with fans and showcase Skechers\u2019 top talent and industry-leading footwear technology.<\/p>\n

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David Weinberg, Chief Operating Officer of Skechers<\/strong> said<\/a>: \u201cKnown for his viral dunks and defensive strength on the court, OG is a fantastic and inspiring addition to our global roster. We look forward to bringing OG<\/a> and Terance Mann<\/a> on tour to meet fans and the media at events with our European retail partners in the coming week.\u201d<\/p>\n<\/blockquote>\n

The Shoes: Engineered for Explosive Play<\/strong><\/h3>\n

OG Anunoby<\/a> will continue to wear two highlight Skechers Basketball models:<\/p>\n