{"id":15730,"date":"2025-07-31T17:02:44","date_gmt":"2025-07-31T23:02:44","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=15730"},"modified":"2025-07-31T17:02:44","modified_gmt":"2025-07-31T23:02:44","slug":"generalmills-nfl-cereal-boxes-2025-justin-jefferson","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15730","title":{"rendered":"General Mills Launches NFL Cereal Boxes Featuring Justin Jefferson"},"content":{"rendered":"<p class=\"my-0\">Breakfast just got a serious upgrade.&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.generalmills.com\/\" target=\"_blank\" rel=\"nofollow noopener\">General Mills<\/a>&nbsp;is back for year two of its popular Cereal Training Camp, passing the (breakfast) ball to a brand-new, star-studded roster of&nbsp;cereal-loving NFL wide receivers. The spotlight\u2019s on <a href=\"https:\/\/www.instagram.com\/jjettas2\/?hl=en\">Justin Jefferson<\/a>,<a href=\"https:\/\/www.instagram.com\/lahjay10_\/\"> Ja\u2019Marr Chase<\/a>, and <a href=\"https:\/\/www.instagram.com\/amonra_stbrown\/?hl=en\">Amon-Ra St<\/a>. Brown, three football phenoms known as much for their swagger and iconic touchdown celebrations&nbsp;as their love for the most important meal of the day.<\/p>\n<p class=\"my-0\">This season, fans get to taste the magic with \u201ctastes like a touchdown\u201d flavors and limited-edition custom cereals.<\/p>\n<h3 id=\"custom-cereal-creations-meet-the-jettas-mix\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\">Custom Cereal Creations: Meet the Jettas Mix<\/h3>\n<p class=\"my-0\">Taking center stage is Justin Jefferson\u2019s&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250716247884\/en\/General-Mills-Cereal-Training-Camp-Returns-for-Year-Two-with-Justin-Jefferson-JaMarr-Chase-and-Amon-Ra-St.-Brown-and-Exciting-New-Cereal-Drops\" target=\"_blank\" rel=\"nofollow noopener\">Jettas Mix<\/a>, a fruity fusion that\u2019s sure to shake up breakfast routines. The mix blends fan-favorite Frosted Lemon Cheerios and the new Cinnamon Toast Crunch Strawberry for a flavor described as \u201cfresh, lemony vibe and the sweet hit of strawberry Cinnadust.\u201d<\/p>\n<blockquote>\n<p class=\"my-0\">\u201cCinnamon Toast Crunch was always my go-to cereal growing up, and after dropping my own Griddy box with the brand a few years ago, this really feels like a full-circle moment,\u201d <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250716247884\/en\/General-Mills-Cereal-Training-Camp-Returns-for-Year-Two-with-Justin-Jefferson-JaMarr-Chase-and-Amon-Ra-St.-Brown-and-Exciting-New-Cereal-Drops\">said<\/a> <strong>Jefferson<\/strong>. \u201cI can\u2019t wait for everyone to try my custom Jettas Mix. It&#8217;s a winning combo of that fresh, lemony vibe and the sweet hit of strawberry Cinnadust for a flavor you won\u2019t want to fumble.\u201d<\/p>\n<\/blockquote>\n<p class=\"my-0\">The Jettas Mix joins a lineup of&nbsp;limited-edition cereal boxes starring each player on their box, launching nationwide in August for $3.50.<\/p>\n<h3 id=\"end-zone-flair-limited-edition-player-boxes\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\">End Zone Flair: Limited-Edition Player Boxes<\/h3>\n<p class=\"my-0\">This year\u2019s Cereal Training Camp brings irresistible energy and style to store shelves:<\/p>\n<ul class=\"marker:text-textOff list-disc\">\n<li>\n<p class=\"my-0\"><strong>Justin Jefferson<\/strong>&nbsp;brings his signature&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/Griddy\" target=\"_blank\" rel=\"nofollow noopener\">\u201cGriddy\u201d victory dance<\/a>&nbsp;to Cinnamon Toast Crunch.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Ja\u2019Marr Chase<\/strong>&nbsp;shows off his \u201cLucky Strut\u201d on&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.luckycharms.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Lucky Charms<\/a>.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\"><strong>Amon-Ra St. Brown<\/strong>&nbsp;nails the \u201cHoney Handstand\u201d on&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.cheerios.com\/products\/honey-nut-cheerios\/\" target=\"_blank\" rel=\"nofollow noopener\">Honey Nut Cheerios<\/a>.<\/p>\n<\/li>\n<li>\n<p class=\"my-0\">Special&nbsp;<strong><a href=\"https:\/\/www.generalmills.com\/food-we-make\/brands\/reeses-puffs\">REESE\u2019S PUFFS<\/a><\/strong>&nbsp;cereal boxes feature all three NFL stars together.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-0\">Each limited-edition box spotlights the respective player in a custom cereal jersey on the front and highlights their iconic celebration moves on the back.<\/p>\n<blockquote>\n<p class=\"my-0\">\u201cGrowing up, I never would have thought I\u2019d be on a cereal box, and I had a blast recreating my headstand for Honey Nut Cheerios \u2014 the OG cereal for me,\u201d <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250716247884\/en\/General-Mills-Cereal-Training-Camp-Returns-for-Year-Two-with-Justin-Jefferson-JaMarr-Chase-and-Amon-Ra-St.-Brown-and-Exciting-New-Cereal-Drops\">said<\/a> <strong>Amon-Ra St. Brown<\/strong>.<\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"my-0\">\u201cCereal always takes me back to my childhood, and Lucky Charms was one of my all-time favorites,\u201d <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250716247884\/en\/General-Mills-Cereal-Training-Camp-Returns-for-Year-Two-with-Justin-Jefferson-JaMarr-Chase-and-Amon-Ra-St.-Brown-and-Exciting-New-Cereal-Drops\">said<\/a> <strong>Ja\u2019Marr Chase<\/strong>. \u201cThe marshmallow charms were always the best part \u2014 well, maybe second best now that my \u2018Lucky Strut\u2019 is on the back of the box.\u201d<\/p>\n<\/blockquote>\n<h3 id=\"superfan-alert-reeses-puffs-collectors-edition\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\">Superfan Alert: REESE\u2019S PUFFS Collector\u2019s Edition<\/h3>\n<p class=\"my-0\">For the ultimate breakfast fan, starting September 4,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Walmart.com<\/a>&nbsp;offers a collector\u2019s edition REESE\u2019S PUFFS box. This exclusive drop includes custom trading cards and a Bluetooth speaker\u2014available only while supplies last.<\/p>\n<blockquote>\n<p class=\"my-0\">\u201cOur fleet-footed wide receiver partners ,&nbsp; with their love of cereal, big personalities and signature end-zone dances , bring heart, hustle and humor so cereal and football fans everywhere start their day with a win,\u201d <a href=\"https:\/\/www.businesswire.com\/news\/home\/20250716247884\/en\/General-Mills-Cereal-Training-Camp-Returns-for-Year-Two-with-Justin-Jefferson-JaMarr-Chase-and-Amon-Ra-St.-Brown-and-Exciting-New-Cereal-Drops\">said<\/a> <strong>Mindy Murray, brand experience director for General Mills\u2019 Morning Foods.<\/strong><\/p>\n<\/blockquote>\n<h3 id=\"score-a-winning-breakfast-where-to-buy\" class=\"mb-2 mt-6 text-base font-[500] first:mt-0 md:text-lg dark:font-[475] [hr+&#038;]:mt-4\">Score a Winning Breakfast: Where to Buy<\/h3>\n<p class=\"my-0\">Look for Jettas Mix and all four limited-edition player boxes at retailers nationwide beginning in August. Don\u2019t miss the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Walmart.com exclusive REESE\u2019S PUFFS drop<\/a> on September 4, complete with collectible surprises!<\/p>\n<p class=\"my-0\"><strong>Kick off your day with a breakfast built for champions, thanks to General Mills and three electrifying NFL stars now taking over the cereal aisle.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Breakfast just got a serious upgrade.&nbsp;General Mills&nbsp;is back for year two of its popular Cereal Training Camp, passing&hellip;","protected":false},"author":219894228,"featured_media":15738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1460,1450,1455],"tags":[2022,4806,2023,4805],"class_list":{"0":"post-15730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-lifestyle","9":"category-retail","10":"category-sports","11":"tag-general-mills","12":"tag-j","13":"tag-justin-jefferson","14":"tag-nfl-cereal-boxes","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>General Mills Launches NFL Cereal Boxes Featuring Justin Jefferson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=15730\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Mills Launches NFL Cereal Boxes Featuring Justin Jefferson\" \/>\n<meta property=\"og:description\" content=\"Breakfast just got a serious upgrade.&nbsp;General Mills&nbsp;is back for year two of its popular Cereal Training Camp, passing&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=15730\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-31T23:02:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/07\/Screenshot-2025-08-01-001357-nn.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1541\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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