{"id":15964,"date":"2025-08-11T15:36:06","date_gmt":"2025-08-11T21:36:06","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=15964"},"modified":"2025-08-11T15:36:06","modified_gmt":"2025-08-11T21:36:06","slug":"nike-kobe-bryant-fc-barcelona-partnership-away-kit","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15964","title":{"rendered":"Nike Unveils Kobe Bryant x FC Barcelona Partnership and 2025\u201326 Away Kit"},"content":{"rendered":"<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Nike<\/a>, a global icon in sports innovation, has announced a transformative partnership that fuses <a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nba.com\/player\/977\/kobe-bryant\" target=\"_blank\" rel=\"nofollow noopener\">Kobe Bryant<\/a>&#8216;s legendary&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mamba_Mentality\" target=\"_blank\" rel=\"nofollow noopener\">Mamba Mentality<\/a>&nbsp;with the unwavering pursuit of greatness embodied by&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/FC_Barcelona\" target=\"_blank\" rel=\"nofollow noopener\">FC Barcelona<\/a>. This collaboration aims to inspire the next generation of athletes worldwide with a collection that brings basketball\u2019s uncompromising drive to the football pitch.<\/p>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Born from a shared obsession with relentless self-improvement<\/strong>, the partnership introduces the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/explore\/tags\/kobesheath\/\" target=\"_blank\" rel=\"nofollow noopener\">Kobe Sheath<\/a>&nbsp;logo to professional football for the very first time, through apparel and footwear that reflect both Kobe\u2019s legacy and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.fcbarcelona.com\/en\/club\/identity\" target=\"_blank\" rel=\"nofollow noopener\">Bar\u00e7a\u2019s renowned DNA<\/a>. The launch is not just a tribute to Kobe Bryant\u2019s lifelong love for football and admiration of FC Barcelona\u2019s&nbsp;joyful style of play, but also a recognition from Bar\u00e7a of Kobe as a driving force in global sport, a champion of discipline and the pursuit of excellence, both on and off the court.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[500] first:mt-0 dark:font-[475]\"><strong>A Unified Mentality: On Court, On Pitch<\/strong><\/h3>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This joint ethos is channeled directly into&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.fcbarcelona.com\/en\/club\/news\/\" target=\"_blank\" rel=\"nofollow noopener\">FC Barcelona\u2019s 2025\u201326 away kit<\/a>, which for the first time replaces the traditional&nbsp;Nike Swoosh&nbsp;with the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/explore\/tags\/kobesheath\/\" target=\"_blank\" rel=\"nofollow noopener\">Kobe Sheath<\/a>, drawing inspiration from&nbsp;Kobe\u2019s classic on-court looks. The kit features a&nbsp;light Team Gold base&nbsp;with&nbsp;Persian Violet&nbsp;and black accents, and a short finished in black with a snakeskin-textured pattern\u2014a nod to Kobe\u2019s \u201cBlack Mamba\u201d persona\u2014plus more violet touches.<\/p>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The club crest and Kobe Sheath come alive in&nbsp;<strong>silicone gloss 3D snakeskin texture. At the same time,<\/strong> the socks feature the Kobe Sheath over the shin and \u201cBar\u00e7a\u201d on the calf, subtle, powerful reminders of the unification of two iconic sporting philosophies.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[500] first:mt-0 dark:font-[475]\"><strong>Expanding the Collection: Lifestyle Meets Performance<\/strong><\/h3>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Alongside the eye-catching kit, Nike&#8217;s partnership includes the new<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:pb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:pb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nike.com\/launch?s=upcoming&#038;keys=kobe%20barcelona\" target=\"_blank\" rel=\"nofollow noopener\">Kobe x FC Barcelona Air Force 1 Protro<\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:pb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:pb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nike.com\/launch\/t\/kobe-4-protro-ftb\" target=\"_blank\" rel=\"nofollow noopener\">Kobe 4 Protro<\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:pb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:pb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Post-match slide, plus a curated selection of&nbsp;co-branded lifestyle apparel.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 text-base font-[500] first:mt-0 dark:font-[475]\"><strong>The \u201cBetter is the Only Choice\u201d Campaign<\/strong><\/h3>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The entire campaign is brought to life through the concept that&nbsp;<em>\u201cBetter is the Only Choice.\u201d<\/em>&nbsp;The hero film,&nbsp;Mamba Rondo, voiced by first-team men&#8217;s coach&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hansi_Flick\" target=\"_blank\" rel=\"nofollow noopener\">Hansi Flick<\/a>, connects Kobe Bryant and Bar\u00e7a\u2019s pursuit of perfection, using the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/Rondo_(football)\" target=\"_blank\" rel=\"nofollow noopener\">rondo drill<\/a>, a staple of Barcelona\u2019s training philosophy and a symbol of the club\u2019s intensity and commitment to continual improvement.<\/p>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The film features Nike and FC Barcelona stars such as&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.fcbarcelona.com\/en\/football\/first-team\/players\/4976\/alejandro-balde\" target=\"_blank\" rel=\"nofollow noopener\">Alejandro Balde<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/pablogavi\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Pablo Gavi<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/Patricia_Guijarro\" target=\"_blank\" rel=\"nofollow noopener\">Patricia Guijarro<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/frenkiedejong\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Frenkie de Jong<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/ewa_pajor17\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Ewa Pajor<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/salmaparalluelo\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Salma Paralluelo<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/claudiaapina\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Claudia Pina<\/a>, and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/alexiaputellas\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Alexia Putellas<\/a>. The climactic reveal of the Kobe Sheath perfectly symbolizes the merging of two of the most admired in-game mentalities\u2014uniting the relentless drive for excellence shared by both Kobe Bryant and FC Barcelona.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[500] first:mt-0 dark:font-[475]\"><strong>How to Get the Collection &amp; See It on Pitch<\/strong><\/h3>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:pb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:pb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Kobe x FC Barcelona apparel launches globally&nbsp;<strong>July 29<\/strong>&nbsp;via&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"nofollow noopener\">nike.com<\/a>, the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/store.fcbarcelona.com\/es-us\/collections\/retro-collection\" target=\"_blank\" rel=\"nofollow noopener\">Bar\u00e7a Official Store<\/a>, and select Nike retailers.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:pb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:pb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Kobe x Barcelona footwear drops globally&nbsp;<strong>July 31<\/strong>, with some markets following later in summer.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:pb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:pb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The away kit debuts on the pitch July 31, when <a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/en.wikipedia.org\/wiki\/FC_Seoul\" target=\"_blank\" rel=\"nofollow noopener\">Bar\u00e7a faces FC Seoul<\/a>&nbsp;as part of their&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.fcbarcelona.com\/en\/football\/first-team\/news\/3900670\/asian-tour-with-3-games-between-july-28-and-august-3\" target=\"_blank\" rel=\"nofollow noopener\">Asian preseason tour<\/a>.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-0 py-2 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This collection does more than merge apparel; it unites two of sport\u2019s greatest mindsets for a singular mission: to inspire today\u2019s athletes to push beyond \u201cgood enough\u201d and embrace the quest for greatness. By bringing Kobe Bryant\u2019s Mamba Mentality to the pitch, Nike and FC Barcelona have created a legacy\u2014one that lives in every detail, every stitch, and every moment of relentless self-improvement.<\/p>\n","protected":false},"excerpt":{"rendered":"Nike, a global icon in sports innovation, has announced a transformative partnership that fuses Kobe Bryant&#8216;s legendary&nbsp;Mamba Mentality&nbsp;with&hellip;","protected":false},"author":219894228,"featured_media":15965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1791,1364,1500,1,1482,1455],"tags":[2795,4682,4681,1575],"class_list":{"0":"post-15964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity","8":"category-fashion","9":"category-featured","10":"category-uncategorized","11":"category-shoes","12":"category-sports","13":"tag-2795","14":"tag-fc-barcelona","15":"tag-kobe-bryant","16":"tag-nike","17":"cs-entry","18":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nike Unveils Kobe Bryant x FC Barcelona Partnership and 2025\u201326 Away Kit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=15964\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Unveils Kobe Bryant x FC Barcelona Partnership and 2025\u201326 Away Kit\" \/>\n<meta property=\"og:description\" content=\"Nike, a global icon in sports innovation, has announced a transformative partnership that fuses Kobe Bryant&#8216;s legendary&nbsp;Mamba Mentality&nbsp;with&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=15964\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-11T21:36:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-10-003836.png\" \/>\n\t<meta property=\"og:image:width\" content=\"902\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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