{"id":15979,"date":"2025-08-13T07:44:59","date_gmt":"2025-08-13T13:44:59","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=15979"},"modified":"2025-08-13T07:44:59","modified_gmt":"2025-08-13T13:44:59","slug":"new-era-2025-nfl-sidelines-josh-allen","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=15979","title":{"rendered":"New Era Cap Launches 2025 NFL Sidelines Collection With Josh Allen as Director of Billustration"},"content":{"rendered":"

New Era Cap<\/a> unveils its new NFL Sidelines Collection<\/a> with innovative caps designed for all weather and a national campaign starring MVP quarterback Josh Allen<\/a>.<\/p>\n

BUFFALO, N.Y., August 5, 2025<\/strong> \u2013 New Era Cap<\/a>, the global sports and lifestyle brand and Official Sideline Cap of the NFL<\/a>, has officially released its 2025 NFL Sidelines Collection<\/a>, highlighted by a new campaign and commercial featuring Josh Allen<\/a>, 2024 NFL MVP and Buffalo Bills<\/a> quarterback, now serving as New Era\u2019s first-ever \u201cDirector of Billustration<\/a>.\u201d<\/p>\n

Josh Allen Brings Functional Fandom to Life<\/strong><\/h3>\n

This campaign showcases New Era<\/a>\u2019s expanded partnership with Allen, who was recently granted an investment stake and the creative role \u201cDirector of Billustration<\/a>.\u201d In the new commercial, Allen demonstrates the versatility and durability of the Sidelines Collection, emphasizing caps built to withstand every weather condition\u2014not just \u201cfair weather.\u201d<\/p>\n

Josh Allen<\/strong> said<\/a>, “I was ready to dive into this campaign and bring this collection to life, capturing what players and fans experience on gameday. Adapting to weather conditions on the field is critical for performance, and it’s just as important that our gear adapts with us. Across the NFL<\/a>, fans pack the stands and give everything they’ve got, regardless of the weather. This campaign celebrates the special connection we have with our fans \u2014 a bond that can’t be rattled by triple-digit heat or feet of snow.”<\/p>\n

Tim Shanahan, Sr. Director of Licensed Products at New Era<\/strong> said<\/a>, “This collection is designed to meet the needs of players and fans from NFL<\/a> Kickoff through Super Bowl Sunday and all year round. It complements the full NFL season of gameday experiences, and our longtime friend and partner Josh Allen<\/a> really brought the Sidelines Collection<\/a> to life. We wanted to showcase how our products can withstand any weather elements and highlight our concept of a high-performance collection for everyone, whether you’re calling the plays on the field or calling for other fans in your section to get loud.”<\/p>\n

Collection Features: For Heat and Cold, All Season<\/strong><\/h3>\n

The Sidelines Collection<\/a> includes two dedicated lines\u2014Heat and Cold\u2014ensuring both players and fans can find caps for any climate. Both ranges feature the 59FIFTY Retro-Crown A-Frame<\/a>, 9FORTY M-Crown<\/a>, 9SEVENTY<\/a>, and 9FIFTY Split Panel silhouettes<\/a>. Additional styles are tailored for specific weather:<\/p>\n