{"id":16011,"date":"2025-08-12T10:22:06","date_gmt":"2025-08-12T16:22:06","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16011"},"modified":"2025-08-12T10:22:06","modified_gmt":"2025-08-12T16:22:06","slug":"mas-by-messi-greatest-grape-walmart-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16011","title":{"rendered":"Mas by Messi Launches Greatest Grape at Walmart"},"content":{"rendered":"

M\u00e1s+ by Messi<\/a>, the functional hydration beverage co-founded by global soccer icon Leo Messi<\/a>, has unveiled its first-ever flavor innovation since launching in June 2024 \u2014 Greatest Grape. This fruity, tangy grape drink combines a sweet aroma with a performance-forward blend of electrolytes, minerals, vitamins, and antioxidants designed for everyday hydration. It is now available online at masbymessi.com<\/a> and on shelves at Walmart<\/a> stores nationwide in 16.9oz bottles and 12-packs.<\/p>\n

A Flavor for the “Newstalgia” Generation<\/strong><\/h3>\n

Tapping into the growing consumer trend of Newstalgia \u2014 blending classic flavors with modern sensibilities \u2014 Greatest Grape<\/a> delivers refreshing hydration without artificial sweeteners, artificial colors, or caffeine. It\u2019s naturally flavored, has just 10 calories and 1g of cane sugar per 16.9oz serving, and is designed to fit any lifestyle, from post-workout recovery to kids\u2019 lunchboxes.<\/p>\n

Rishi Daing, Executive Vice President, M\u00e1s+ Next Generation Beverage Co.<\/strong> said<\/a>, “There is a clear desire for re-imagined flavors that meet the needs of today’s consumer. M\u00e1s+ by Messi<\/a> is raising the bar with Greatest Grape<\/a>, offering great tasting hydration that stands out in a packed category. Greatest Grape<\/a> is the perfect addition to lunchboxes, after-school snacks, or simply to satisfy everyday hydration needs. We look forward to seeing how fans react to this new, nostalgic flavor.”<\/p>\n

A Nod to the G.O.A.T. Himself<\/strong><\/h3>\n

Greatest Grape<\/a> also serves as a playful tribute to Messi<\/a>\u2019s title as the G.O.A.T.<\/strong> (Greatest Of All Time), reflecting his legendary status in the sport and his commitment to excellence in everything he creates.<\/p>\n

Leo Messi<\/strong> said<\/a>, “From its inception, M\u00e1s+ by Messi<\/a> was intended to be a beverage that not only tastes great, but also has hydration benefits. Greatest Grape<\/a> is right on goal. We are excited to introduce the new flavor to existing and new fans and know they’ll love it.”<\/p>\n

Built for Performance and Everyday Enjoyment<\/strong><\/h3>\n

M\u00e1s+ by Messi<\/a> was inspired by Messi\u2019s vision for a drink he\u2019d proudly share with family, friends, and teammates \u2014 a beverage that blends flavor with function. In addition to Greatest Grape<\/a>, the brand offers four vibrant flavors named after key moments in Messi\u2019s career:<\/p>\n