{"id":16140,"date":"2025-08-18T07:01:48","date_gmt":"2025-08-18T13:01:48","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16140"},"modified":"2025-08-18T07:01:48","modified_gmt":"2025-08-18T13:01:48","slug":"scheels-oklahoma-city-2028-store-opening","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16140","title":{"rendered":"SCHEELS Expands With 38th Location as Oklahoma City Store Launches in 2028"},"content":{"rendered":"

The Midwest retailer will anchor North Oklahoma City<\/a>\u2019s new mixed-use development with its signature blend of expert service family attractions and an unmatched selection.<\/p>\n

SCHEELS<\/a> answered months of local buzz, confirming it will open a second Oklahoma location in north Oklahoma City<\/a> in spring 2028. The employee-owned sporting goods giant unveiled plans for a 300,000+ square-foot store set in a major new mixed-use development\u2014bringing over 500 jobs, high-profile attractions, and the promise to redefine what retail can be for Oklahoma families.<\/p>\n

\u201cWe Could Not Be More Excited\u201d: SCHEELS\u2019 Community Pledge<\/strong><\/h3>\n

As a leader in experiential retail, SCHEELS<\/a>\u2019 move adds fresh energy to the fast-growing Oklahoma City<\/a> market. Matt Hanson, CEO of SCHEELS<\/strong> said<\/a>, \u201cOn behalf of more than 4,000+ employee-owners, we could not be more excited to bring a second SCHEELS<\/a> to Oklahoma. We look forward to collaborating with city leadership, Hogan Property Company<\/a>, and Stellar Development<\/a>, and becoming a meaningful part of the OKC community \u2013 supporting local causes, creating new career opportunities, and delivering a best-in-class experience to our customers. Our goal is simple: to be the best retailer in the eyes of our customers, associates and business partners.\u201d<\/p>\n

Located near Kilpatrick Turnpike and NW 150th on the west side of Highway 74\/Portland Avenue, the new OKC store will offer more than just shopping. With 80+ specialty shops under one roof, SCHEELS<\/a> promises unrivaled variety across sporting goods, outdoor equipment, apparel, and footwear\u2014stocking both must-have brands like Nike<\/a>, exclusive favorites including UNRL<\/a>, Vuori<\/a>, Mizzen+Main<\/a>, Spanx<\/a>, UGG<\/a>, and even a Toyland packed with LEGOs<\/a>.<\/p>\n

Job Growth and Destination Retail<\/strong><\/h3>\n

Beyond top-tier product selection and expert staff\u2014each trained through SCHEELS University in their category\u2014the Oklahoma City store brings ambitious new entertainment experiences for families and visitors:<\/p>\n