{"id":16161,"date":"2025-08-20T07:53:22","date_gmt":"2025-08-20T13:53:22","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16161"},"modified":"2025-08-24T21:48:52","modified_gmt":"2025-08-25T03:48:52","slug":"dove-2025-us-open-10k-ambassador-contest","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16161","title":{"rendered":"Dove US Open Campaign Selects First-Ever Underarm Ambassador"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.amazon.ca\/s?k=dove+advanced+care+antiperspirant&#038;gad_source=1&#038;hvadid=684757888752&#038;hvdev=c&#038;hvexpln=0&#038;hvlocint=9061009&#038;hvlocphy=9195804&#038;hvnetw=g&#038;hvocijid=5269664727513770271--&#038;hvqmt=e&#038;hvrand=5269664727513770271&#038;hvtargid=kwd-312518271296&#038;hydadcr=8230_13687307&#038;mcid=21616373b97d35bab46737f221e80b46&#038;tag=googcana-20&#038;ref=pd_sl_7z1553o852_e\">Dove Advanced Care Antiperspirant<\/a> has announced its role as the Official Underarm Sponsor of the <a href=\"https:\/\/www.usopen.org\/index.html\">2025 US Open<\/a> launching an innovative campaign that gives one lucky fan the chance to make social media history. From August 12\u201317, <a href=\"https:\/\/www.dove.com\/pk\/home.html\">Dove<\/a> fans nationwide are invited to post their submission video on Instagram or TikTok, showing off their winning personality and vying for the title of Dove Underarm Ambassador.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>Serving Freshness and Fun: The Casting Call<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.dove.com\/pk\/home.html\">Dove<\/a>\u2019s open casting call is looking for energetic, unique individuals who embody confidence, creativity, and the spirit of the game. Whether participants are showing off winning looks, big serves, or even celebrating with arms raised in victory, the contest offers an inclusive opportunity to move from the sidelines to the spotlight.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The winner receives a groundbreaking N.U.L. (Name, Underarm, Likeness) creator deal\u2014the first of its kind in sports and social media marketing. As the official <a href=\"https:\/\/www.dove.com\/pk\/home.html\">Dove<\/a> Underarm Ambassador, the winner will star on Dove\u2019s social media (<a href=\"https:\/\/www.tiktok.com\/@doverealtok\">@DoveRealTok<\/a>), report live from the US Open, and promote the benefits of <a href=\"https:\/\/www.amazon.ca\/s?k=dove+advanced+care+antiperspirant&#038;gad_source=1&#038;hvadid=684757888752&#038;hvdev=c&#038;hvexpln=0&#038;hvlocint=9061009&#038;hvlocphy=9195804&#038;hvnetw=g&#038;hvocijid=5269664727513770271--&#038;hvqmt=e&#038;hvrand=5269664727513770271&#038;hvtargid=kwd-312518271296&#038;hydadcr=8230_13687307&#038;mcid=21616373b97d35bab46737f221e80b46&#038;tag=googcana-20&#038;ref=pd_sl_7z1553o852_e\">Dove Advanced Care Antiperspirant<\/a> to sports fans and beauty enthusiasts alike.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The full package includes:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">A $10,000 N.U.L. sponsorship and official Dove Ambassador title<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">VIP 72-hour trip to the <a href=\"https:\/\/www.usopen.org\/index.html\">2025 US Open<\/a> in New York, complete with a guest<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Featured role on Dove\u2019s dedicated TikTok account, <a href=\"https:\/\/www.tiktok.com\/@doverealtok\">@DoveRealTok<\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">72-hour sweat and odor protection courtesy of <a href=\"https:\/\/www.dove.com\/ph\/collections\/advanced-care.html\">Dove Advanced Car<\/a>e Antiperspirant<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>Giving Underarms Their Moment<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.dove.com\/pk\/home.html\">Dove<\/a>\u2019s sponsorship puts underarms\u2014often overlooked but always in action\u2014center stage at one of tennis\u2019 biggest tournaments. Whether it\u2019s powering a serve, celebrating a match point, or waving through a cheer in the stands, underarms have earned their time in the spotlight.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Kevin Tolson, Head of Dove &amp; SheaMoisture Deodorants at Unilever<\/strong>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.prnewswire.com\/news-releases\/dove-deodorant-serves-up-freshness-at-the-us-open-tennis-championships-announces-nationwide-casting-call-for-ambassador-302526961.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>, &#8220;We&#8217;re proud to make history as the Official Underarm Sponsor of the <a href=\"https:\/\/www.usopen.org\/index.html\">US Open<\/a>. This isn&#8217;t just about putting underarms on the map \u2013 we&#8217;re turning them into icons. The casting call is our unique invitation championing fans to serve looks, not sweat, and take center court in a new way only Dove could imagine &#8211; with the help of <a href=\"https:\/\/www.amazon.ca\/s?k=dove+advanced+care+antiperspirant&#038;gad_source=1&#038;hvadid=684757888752&#038;hvdev=c&#038;hvexpln=0&#038;hvlocint=9061009&#038;hvlocphy=9195804&#038;hvnetw=g&#038;hvocijid=5269664727513770271--&#038;hvqmt=e&#038;hvrand=5269664727513770271&#038;hvtargid=kwd-312518271296&#038;hydadcr=8230_13687307&#038;mcid=21616373b97d35bab46737f221e80b46&#038;tag=googcana-20&#038;ref=pd_sl_7z1553o852_e\">Dove Advanced Care<\/a>.&#8221;<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>How To Enter\u2014and Make Sports Sponsorship History<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Aspiring ambassadors can enter by posting their videos to Instagram or TikTok between August 12 and 17. Dove is looking for authentic, stand-out personalities who know how to bring energy both in-person and online. The campaign puts a fresh twist on sports sponsorship while emphasizing confidence and care\u2014for athletes and fans alike.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Details, official rules, and instructions for entering are available at&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/rules.dja.com\/doveunderarmambassador\/\" target=\"_blank\" rel=\"nofollow noopener\">rules.dja.com\/doveunderarmambassador<\/a>.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>Following the Action<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Throughout the <a href=\"https:\/\/www.usopen.org\/index.html\">US Open<\/a>, <a href=\"https:\/\/www.dove.com\/pk\/home.html\">Dove<\/a> will share behind-the-scenes content and highlight the new Ambassador\u2019s journey on&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.tiktok.com\/@doverealtok\" target=\"_blank\" rel=\"nofollow noopener\">@DoveRealTok<\/a>&nbsp;and under the hashtag <a href=\"https:\/\/www.instagram.com\/reel\/DNTRcywtbM7\/\">#DoveSponsoredPits<\/a>.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">By championing underarms on the world tennis stage, <a href=\"https:\/\/www.dove.com\/pk\/home.html\">Dove<\/a> is rewriting the rules of sports sponsorship\u2014inspiring new confidence, celebrating individuality, and giving every fan their shot at center court.<\/p>\n","protected":false},"excerpt":{"rendered":"Dove Advanced Care Antiperspirant has announced its role as the Official Underarm Sponsor of the 2025 US Open&hellip;","protected":false},"author":219894228,"featured_media":16164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1791,1483,1460,1540,1455],"tags":[4595,4585,4592,4587,4586,4474],"class_list":{"0":"post-16161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-celebrity","9":"category-footwear-events","10":"category-lifestyle","11":"category-news","12":"category-sports","13":"tag-dove","14":"tag-dove-us-open","15":"tag-dove-us-open-sponsorship","16":"tag-n-u","17":"tag-underarm-ambassador","18":"tag-us-open-2025","19":"cs-entry","20":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dove US Open Campaign Selects First-Ever Underarm Ambassador<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16161\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dove US Open Campaign Selects First-Ever Underarm Ambassador\" \/>\n<meta property=\"og:description\" content=\"Dove Advanced Care Antiperspirant has announced its role as the Official Underarm Sponsor of the 2025 US Open&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16161\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-20T13:53:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T03:48:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/08\/DovexUSOpen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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