{"id":16177,"date":"2025-08-20T23:33:30","date_gmt":"2025-08-21T05:33:30","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16177"},"modified":"2025-08-20T23:35:18","modified_gmt":"2025-08-21T05:35:18","slug":"vital-proteins-2025-us-open-collagen-partner","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16177","title":{"rendered":"Vital Proteins Makes 2025 US Open Debut as First Collagen Partner"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">America\u2019s top collagen brand brings new energy to wellness and tennis with in-stadium experiences product launches and star-powered events at the <a href=\"https:\/\/www.usopen.org\/index.html\">2025 US Open<\/a>.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.vitalproteins.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Vital Proteins<\/a>, the #1 collagen brand in the U.S., is breaking new ground as the first \u201cOfficial Collagen Partner of the US Open\u201d and the Presenting Sponsor of the <a href=\"https:\/\/www.usopen.org\/en_US\/content\/us_open_mixed_doubles_championship.html\">2025 US Open Mixed Doubles Championship<\/a>. This high-profile partnership not only marks a big moment for the collagen sector but also signals a fresh take on wellness at one of the world\u2019s most-watched tennis tournaments.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>Shaking Up Wellness at the US Open<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.vitalproteins.com\/\">Vital Proteins<\/a> is all about making healthy routines more accessible, and its new role at the <a href=\"https:\/\/www.usopen.org\/index.html\">US Open<\/a> mixes classic sports spectacle with the changing world of wellness. The brand will have a major presence both on and off the court\u2014from the debut of its&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.vitalproteins.com\/pages\/collagen-protein-shake\" target=\"_blank\" rel=\"nofollow noopener\">Collagen &amp; Protein Shake<\/a>&nbsp;to immersive fan experiences designed to inspire fans to \u201cshake up\u201d their wellness practices.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Earlier this year, the <a href=\"https:\/\/www.usta.com\/en\/home.html\">United States Tennis Association<\/a> announced a new format for the <a href=\"https:\/\/www.usopen.org\/en_US\/content\/us_open_mixed_doubles_championship.html\">Mixed Doubles Championship<\/a>, moving the event to the first week of the tournament to highlight the competition and attract top singles stars to the field. <a href=\"https:\/\/www.vitalproteins.com\/\">Vital Proteins<\/a> is stepping in as presenting sponsor at just the right time, with a mission to encourage everyone\u2014athletes and fans alike\u2014to step beyond the ordinary, both in sport and in self-care.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Brian Groves, President, Vital Proteins<\/strong>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.prnewswire.com\/news-releases\/vital-proteins-named-presenting-sponsor-of-2025-us-open-mixed-doubles-championship-302528674.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>, &#8220;We&#8217;re energized to bring something new to both tennis and wellness culture as the Official Collagen Partner of the <a href=\"https:\/\/www.usopen.org\/index.html\">US Open<\/a>. The new Mixed Doubles format is all about shaking things up, which is what we at <a href=\"https:\/\/www.vitalproteins.com\/\">Vital Proteins<\/a> encourage people to do. Whether on the court or in your wellness routine, stepping outside the ordinary unlocks something vital, and that shared energy is what makes this partnership so dynamic.&#8221;<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>Fan Week: \u201cShake It Up\u201d Events and Exclusive Perks<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">During Fan Week at the <a href=\"https:\/\/www.usta.com\/en\/home.html\">USTA<\/a> Billie Jean King National Tennis Center, <a href=\"https:\/\/www.vitalproteins.com\/\">Vital Proteins<\/a> is hosting:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>\u201cShake It Up\u201d Jumbotron Surprises and Dance Breaks:<\/strong>&nbsp;Inviting fans to shake along and win prizes in unexpected moments during matches.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Boardwalk Sampling:<\/strong>&nbsp;Free samples of best-selling Collagen Peptides for fans leaving Mixed Doubles matches on August 19 and 20.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>VIP Suite Experiences:<\/strong>&nbsp;Hosted by content creators\/podcast stars Allison Kuch and former <a href=\"https:\/\/www.nfl.com\/international\/\">NFL<\/a> player <a href=\"https:\/\/www.nfl.com\/players\/isaac-rochell\/\">Isaac Rochell<\/a>, featuring first tastes of the new Collagen &amp; Protein Shake and front-row views of Mixed Doubles action.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Live Podcast Tapings:<\/strong>&nbsp;With favorites&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/dearmedia.com\/shows\/sunday-sports-club\/\" target=\"_blank\" rel=\"nofollow noopener\">Allison Kuch<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/dearmedia.com\/shows\/good-guys\/\" target=\"_blank\" rel=\"nofollow noopener\">Josh Peck and Ben Soffer<\/a>, and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/dearmedia.com\/shows\/taste-of-taylor\/\" target=\"_blank\" rel=\"nofollow noopener\">Taylor Strecker<\/a>, both at the suite and the Fountain Plaza Stage.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Up-to-date schedules and open events can be found on the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.usopen.org\/en_US\/fan-week\/schedule-of-events.html\" target=\"_blank\" rel=\"nofollow noopener\">US Open website<\/a>.<\/p>\n<h3 class=\"mb-2 mt-4 text-base font-[475] first:mt-0 dark:font-[450]\"><strong>Follow the Action, Onsite and Online<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">From in-stadium content to omnichannel campaigns including digital, influencer, and social media, the brand\u2019s efforts will empower fans to reimagine their wellness routines. Follow&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/vitalproteins\/\" target=\"_blank\" rel=\"nofollow noopener\">@vitalproteins on Instagram<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.tiktok.com\/@vitalproteins\" target=\"_blank\" rel=\"nofollow noopener\">TikTok<\/a>, and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.facebook.com\/VitalProteins\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a>&nbsp;for the latest highlights, dance breaks, and player tips.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">With this bold move onto center court, <a href=\"https:\/\/www.vitalproteins.com\/\">Vital Proteins<\/a> encourages everyone\u2014on the court or in daily life\u2014to shake up routines, try something new, and embrace collagen-supported wellness with confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"America\u2019s top collagen brand brings new energy to wellness and tennis with in-stadium experiences product launches and star-powered&hellip;","protected":false},"author":219894228,"featured_media":16281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1460,1455],"tags":[4583,4426,2057],"class_list":{"0":"post-16177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-lifestyle","9":"category-sports","10":"tag-2025-us","11":"tag-2025-us-open","12":"tag-vital-proteins","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vital Proteins Makes 2025 US Open Debut as First Collagen Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16177\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vital Proteins Makes 2025 US Open Debut as First Collagen Partner\" \/>\n<meta property=\"og:description\" content=\"America\u2019s top collagen brand brings new energy to wellness and tennis with in-stadium experiences product launches and star-powered&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16177\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T05:33:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T05:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/08\/img_6207.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"1029\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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