{"id":16327,"date":"2025-08-25T09:04:02","date_gmt":"2025-08-25T15:04:02","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16327"},"modified":"2025-08-25T09:04:02","modified_gmt":"2025-08-25T15:04:02","slug":"orly-50th-anniversary-la-sparks-partnership","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16327","title":{"rendered":"ORLY Celebrates 50th Anniversary by Joining Forces with WNBA\u2019s LA Sparks"},"content":{"rendered":"

A legacy beauty brand makes history courtside bringing game-ready glam and creative self-expression to Los Angeles basketball and beyond.<\/p>\n

Legendary Los Angeles nail icon ORLY<\/a> is marking its half-century milestone with a bold leap from Hollywood sets to WNBA<\/a> sidelines, announcing a groundbreaking multi-year partnership with the LA Sparks<\/a> as the team\u2019s first-ever Official Nail Partner<\/a>. Launching amid a record-setting year for women\u2019s sports viewership, this collaboration puts ORLY at the center of a cultural power shift\u2014where female athletes lead the charge in beauty trends, brand storytelling, and fan-driven style.<\/p>\n

From French Manicure Origins to Courtside Glam<\/strong><\/h3>\n

Founded in the 1970s by Jeff Pink<\/a>, ORLY<\/a>\u2019s breakthrough came with The Natural Nail Look<\/a>, created to help actresses switch seamlessly between on-set wardrobes. That signature style, soon rebranded as The French Manicure following its Paris Fashion Week debut, became an industry-defining classic.<\/p>\n

Fifty years later, ORLY<\/a> continues to rewrite beauty rules\u2014now partnering with the trailblazing women of the WNBA<\/a> and the LA Sparks<\/a> to represent the next era of cultural influence at the intersection of sport and style.<\/p>\n

Game Day Glam and Fan Engagement<\/strong><\/h3>\n

To celebrate their partnership, ORLY<\/a> and the Sparks<\/a> are rolling out custom nail looks for players, exclusive behind-the-scenes content, and the debut of the \u201cORLY Nail Check<\/a>\u201d Cam. This new courtside feature gives fans an insider\u2019s view into player self-expression and offers lucky attendees the chance to have their own manicures broadcast live from the hardwood.<\/p>\n

The collaboration also introduces a special limited-edition Game Day Glam kit<\/a>, featuring three LA Sparks<\/a>-inspired nail shades, plus signature ORLY<\/a> nail care essentials. The kit, now available at orlybeauty.com<\/a>, brings a piece of Sparks style into homes and salons across the city.<\/p>\n

Voices on Legacy and Leadership<\/strong><\/h3>\n

Tal Pink, VP of Business Development at ORLY<\/strong>, said<\/a>, \u201cFor 50 years, ORLY<\/a> has championed individuality, creativity, and innovation, providing nail color and care you can trust to inspire your true self. There\u2019s no better way to honor that legacy \u2013 and our LA roots \u2013 than by partnering with the LA Sparks<\/a> to celebrate the brilliance of women in sports.\u201d<\/p>\n

Christine Monjer, President of the Los Angeles Sparks<\/strong>, added<\/a>, \u201cPartnering with ORLY<\/a> is a perfect match for the Sparks<\/a> \u2013 two iconic Los Angeles brands that have been inspiring confidence, creativity, and excellence for decades. As the WNBA<\/a> continues to shape culture on and off the court, we\u2019re proud to align with a company that shares our commitment to empowering fans and celebrating individuality. We\u2019re excited to bring this unique partnership to life for our fans in LA and beyond.\u201d<\/p>\n

Celebrating 50 Years of Empowerment and Innovation<\/strong><\/h3>\n

The ORLY x LA Sparks partnership<\/a> is only the beginning of a year-long anniversary campaign, as the brand shines a light on its role in shaping beauty conversations and deepening its mission to meet women wherever style is evolving. Through player collaborations, fan activations, and a renewed dedication to empowering women of all backgrounds, ORLY<\/a>\u2019s next chapter is as much about the future as it is about heritage.<\/p>\n

As the WNBA<\/a> season heats up, LA fans will experience a new kind of game-day glam\u2014proof that beauty and self-expression have a permanent place in the world of sport.<\/p>\n","protected":false},"excerpt":{"rendered":"A legacy beauty brand makes history courtside bringing game-ready glam and creative self-expression to Los Angeles basketball and…","protected":false},"author":219894228,"featured_media":16329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1791,1364,1460,1540,1482,1455],"tags":[4531,4536,2065,4530,1693,4539,1393],"class_list":{"0":"post-16327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-celebrity","9":"category-fashion","10":"category-lifestyle","11":"category-news","12":"category-shoes","13":"category-sports","14":"tag-la-sparks","15":"tag-nail-care","16":"tag-orly","17":"tag-orly-50th-anniversary","18":"tag-wnba","19":"tag-wnba-partnership","20":"tag-women","21":"cs-entry","22":"cs-video-wrap"},"yoast_head":"\nORLY Celebrates 50th Anniversary by Joining Forces with WNBA\u2019s LA Sparks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16327\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ORLY Celebrates 50th Anniversary by Joining Forces with WNBA\u2019s LA Sparks\" \/>\n<meta property=\"og:description\" content=\"A legacy beauty brand makes history courtside bringing game-ready glam and creative self-expression to Los Angeles basketball and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16327\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T15:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/08\/ORLY_International____First_Ever_Official_Nail_Partner_of_The_WNBA_LA_Sparks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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