{"id":16391,"date":"2025-08-24T21:44:30","date_gmt":"2025-08-25T03:44:30","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16391"},"modified":"2025-08-24T21:44:30","modified_gmt":"2025-08-25T03:44:30","slug":"grey-goose-grand-central-last-serve-bar-2025-us-open","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16391","title":{"rendered":"GREY GOOSE Debuts Grand Central \u201cLast Serve Bar\u201d for 2025 US Open"},"content":{"rendered":"

GREY GOOSE Vodka<\/a> is set to once again elevate the US Open experience with the season\u2019s most iconic courtside cocktail, the GREY GOOSE Honey Deuce<\/a>. This marks the 19th consecutive year GREY GOOSE has served as the official vodka of the US Open Tennis Championships<\/a>, celebrating world-class tennis, New York style, and the joyful spirit that sets this Grand Slam apart.<\/p>\n

The French premium vodka mainstay is expanding its tournament presence this year, including the debut of a one-of-a-kind bar experience in the bustling heart of the city, Grand Central Terminal<\/a>. Add to that a continued collaboration with Frances Tiafoe<\/a>, one of American tennis\u2019 brightest and most charismatic stars, and it\u2019s clear that GREY GOOSE is committed to making the 2025 Open a celebration of taste, talent, and tradition, for fans both attending and following from home.<\/p>\n

The Honey Deuce: Now Pouring at Grand Central\u2019s \u201cLast Serve Bar\u201d<\/h3>\n

For the first time, GREY GOOSE will open the Last Serve Bar<\/strong> inside Vanderbilt Hall at Grand Central, serving as a vital extension of the Arthur Ashe Stadium<\/a> and USTA Billie Jean King National Tennis Center<\/a> experience. Running August 27\u201329<\/strong>, the bar will be open 5\u20138 pm<\/strong> and 10 pm\u20131 am<\/strong> each day, offering complimentary \u201ctiny \u2019tini\u201d samples of the signature Honey Deuce and a GREY GOOSE Espresso Martini<\/a>. This activation is perfectly timed for fans commuting after day matches or capping off a high-energy evening session.<\/p>\n

With more than 60% of US Open attendees<\/a> using mass transit to and from Flushing Meadows, Grand Central acts as a literal and cultural gateway for tennis energy in the city. According to the MTA<\/a>, tens of thousands will pass through the Terminal during Open Week, ensuring the new bar becomes a highlighted stop for tourists and locals alike. The launch of Last Serve Bar will be marked by a special \u201cgrand\u201d celebration, with details to be revealed on @greygoose.com Instagram<\/a>.<\/p>\n

GREY GOOSE x Frances Tiafoe: Serving Courtside Cool<\/h3>\n

This year, Frances Tiafoe<\/a> returns as the face of GREY GOOSE\u2019s US Open campaign. Known for his ebullient style, infectious humor, and inspirational journey, Tiafoe embodies what fans love about modern tennis\u2014both on and off the court. GREY GOOSE and Tiafoe are inviting fans to toast \u201ctenniscore\u201d with a Honey Deuce, whether they\u2019re in the stands, at the Last Serve Bar, or sharing post-match joy at home.<\/p>\n

\n

\u201cThe feeling at the US Open is electric\u2014the crowds, the passion, the style. It\u2019s an energy unlike any other Grand Slams tournament and one that could only come from New York City, and I\u2019m excited to keep it going with GREY GOOSE again this year,\u201d said<\/a> Tiafoe.<\/strong> \u201cThe GREY GOOSE Honey Deuce cocktail has become a symbol of that joyful spirit. It\u2019s part of the culture, the look, and the celebration of the tournament.\u201d<\/p>\n<\/blockquote>\n

Tiafoe, along with fellow pro Ayan Broomfield<\/a>, was among the special guests to kick off the Last Serve Bar\u2019s opening.<\/p>\n

The Honey Deuce: From Stadium Sip to Cultural Star<\/h3>\n

Since its 2007 debut, the Honey Deuce<\/a> has become not just an in-stadium favorite, but a pop culture mainstay\u2014ranking alongside New York bagels and Yankees \u201cheroes\u201d in the city\u2019s culinary canon. Crafted with GREY GOOSE vodka, fresh lemonade, Chambord raspberry liqueur,<\/strong> and topped with honeydew melon \u201ctennis balls,\u201d the pink-hued drink serves as both a drink and a status symbol.<\/p>\n

In 2024, the USTA reported a record 556,000 Honey Deuce cocktails sold<\/strong> during the Open\u2014a 23.5% rise, resulting in a remarkable $12.8 million<\/strong> in sales. You\u2019ll spot the Honey Deuce on menus at top bars, onboard Delta Air Lines<\/a> flights, and splashed across social feeds (and tee-shirts) of A-list celebrities.<\/p>\n

This year, fans can find GREY GOOSE bars slinging Honey Deuce cocktails at multiple US Open locations: the Food Village, the Grandstand, Louis Armstrong Stadium\u2019s concourse,<\/strong> and Arthur Ashe Stadium\u2019s promenade level<\/strong>.<\/p>\n

Bringing the US Open Flavor Home: Honey Deuce Express<\/h3>\n

For those following the tournament from afar, there\u2019s a new way to play: the Honey Deuce Express<\/a> delivery service. In 2025, fans in New York, Chicago, and (new!) Miami<\/strong> can get ready-to-drink Honey Deuce cans dropped to their door via Uber Eats<\/a> and Cocktail Courier<\/a>. The service runs throughout the tournament, ensuring the Open\u2019s spirit flows nationwide.<\/p>\n

Recap: \u201cMake Time Wait\u201d, Celebrating Tennis and Taste<\/h3>\n
\n

\u201cThe US Open is a premier sporting event that is truly unlike any other. There\u2019s an infectious joyful spirit that inspires people to dress up in their finest fits, enjoy a GREY GOOSE Honey Deuce cocktail with friends and cheer on the best players from around the world,\u201d said<\/a> Aleco Azqueta, Global Vice President of Marketing for GREY GOOSE vodka<\/strong>. \u201cWith our new Last Serve Bar at Grand Central Terminal, we are inviting fans to take a moment from their busy days to make time wait and savor the spirit of the tournament even after the last point is won.\u201d<\/p>\n<\/blockquote>\n

For recipes, pop-up details, exclusive content, and to toast the Open wherever you are, visit www.greygoose.com<\/a> and follow @greygoose<\/a> on Instagram.<\/p>\n","protected":false},"excerpt":{"rendered":"GREY GOOSE Vodka is set to once again elevate the US Open experience with the season\u2019s most iconic…","protected":false},"author":219894228,"featured_media":16392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1483,1460,1540,1455],"tags":[2061,4550,4470],"class_list":{"0":"post-16391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-footwear-events","8":"category-lifestyle","9":"category-news","10":"category-sports","11":"tag-grey-goose","12":"tag-grey-goose-vodka","13":"tag-us-open-20","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"\nGREY GOOSE Debuts Grand Central \u201cLast Serve Bar\u201d for 2025 US Open<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16391\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GREY GOOSE Debuts Grand Central \u201cLast Serve Bar\u201d for 2025 US Open\" \/>\n<meta property=\"og:description\" content=\"GREY GOOSE Vodka is set to once again elevate the US Open experience with the season\u2019s most iconic…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16391\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T03:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/08\/GREY_GOOSE__GREY_GOOSE_and_Frances_Tiafoe_invite_fans_to_toast_to_world_class_tennis_with_the_GREY.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2180\" \/>\n\t<meta property=\"og:image:height\" content=\"1870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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