{"id":16458,"date":"2025-08-29T06:43:02","date_gmt":"2025-08-29T12:43:02","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16458"},"modified":"2025-08-29T11:23:06","modified_gmt":"2025-08-29T17:23:06","slug":"honey-deuce-sales-128-million-grey-goose-us-open-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16458","title":{"rendered":"Honey Deuce Sales Hit 12.8 Million as GREY GOOSE Returns to 2025 US Open"},"content":{"rendered":"

GREY GOOSE vodka<\/a> is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season as the official vodka of the US Open<\/a>. This year, America\u2019s favorite French vodka is popping bottles on and off the court: introducing the seasonal Honey Deuce<\/a> cocktail, activating at multiple tournament bars, launching a special \u201cLast Serve Bar\u201d pop-up in Grand Central Terminal<\/a>, and continuing its stylish partnership with U.S. tennis phenom Frances Tiafoe<\/a>.<\/p>\n

Fans and tennis lovers everywhere are invited to toast to legacy and performance, savoring the infectious energy of New York\u2019s biggest sporting event\u2014whether they\u2019re watching at Arthur Ashe Stadium<\/a>, catching a match from Grand Central, or streaming the tournament at home.<\/p>\n

Honey Deuce at \u201cLast Serve Bar\u201d: Grand Central\u2019s Must-Visit Pop-Up<\/h3>\n

In 2025, GREY GOOSE<\/a> is extending its Open energy beyond Billie Jean King National Tennis Center<\/a> with the first-ever Last Serve Bar<\/strong>, a limited-time pop-up inside Vanderbilt Hall, Grand Central Terminal<\/a>. From August 27\u201329<\/strong>, fans racing home from matches can stop for a complimentary \u201ctiny \u2019tini\u201d sample of the classic Honey Deuce or a GREY GOOSE Espresso Martini<\/a>. The bar operates from 5\u20138 pm<\/strong> and 10 pm\u20131 am<\/strong> daily, making it perfect for post-match celebrations or a late-night pause before the final train.<\/p>\n

More than 60% of US Open fans<\/strong> use mass transit (per the MTA<\/a>) to get to Flushing Meadows, making Grand Central both a literal and symbolic gateway for the tournament\u2019s action-packed atmosphere. This pop-up promises big surprises: watch @greygoose<\/a> for the \u201cgrand\u201d opening moments and special guest appearances.<\/p>\n

Frances Tiafoe x GREY GOOSE: Serving Joy and Style<\/h3>\n

Continuing last year\u2019s successful teaming, Frances Tiafoe<\/a> joins GREY GOOSE for a second campaign season. Known for his charisma and passion, both on and off the court, Tiafoe embodies the \u201ctenniscore\u201d fashion and celebratory spirit that define the Open.<\/p>\n

\n

\u201cThe feeling at the US Open is electric ,the crowds, the passion, the style. It\u2019s an energy unlike any other Grand Slam, and one that could only come from New York City. I\u2019m excited to keep it going with GREY GOOSE again this year,\u201d said<\/a> Tiafoe.<\/strong> \u201cThe Honey Deuce cocktail has become a symbol of that joyful spirit. It\u2019s part of the culture, the look, and the celebration of the tournament.\u201d<\/p>\n<\/blockquote>\n

At the bar\u2019s kick-off, Tiafoe and fellow pro Ayan Broomfield<\/a> toasted the tournament with a signature serve, cheering to new memories and the \u201cLast Serve\u201d tradition.<\/p>\n

From Stadium Staple to Cocktail Legend: The Honey Deuce Phenomenon<\/h3>\n

Launched in 2007, the Honey Deuce<\/a> is far from just a summer aperitif\u2014it\u2019s a culture-defining ritual at the US Open. Crafted with GREY GOOSE vodka, fresh lemonade, Chambord<\/a> raspberry liqueur, and topped with honeydew melon \u201ctennis balls,\u201d this pink-hued creation is now found everywhere: in stadium cup holders, on NYC bar menus, at celebrity tables, and even high above the city on Delta<\/a> flights.<\/p>\n

The numbers tell it all: Over 556,000 Honey Deuce cocktails<\/strong> were sold at the 2024 Open\u2014a record $12.8 million<\/strong> in sales, an increase of 23.5% over the prior year. As the \u201cseason\u2019s hottest accessory\u201d and \u201ceconomic star of the tournament,\u201d Honey Deuce\u2019s popularity continues to soar, fueled by its vibrant taste, Instagram-worthy look, and central role in the tennis experience.<\/p>\n

GREY GOOSE is operating four cocktail bars at this year\u2019s event: in the Food Village<\/strong>, Grandstand<\/strong>, Louis Armstrong Stadium concourse<\/strong>, and Arthur Ashe\u2019s promenade<\/strong>.<\/p>\n

Drink Like a Champion at Home: Honey Deuce Express<\/h3>\n

For those watching from afar, GREY GOOSE offers the Honey Deuce Express<\/a> service ,delivering ready-to-drink cocktails right to doors in New York, Chicago, and, new for 2025, Miami<\/a>. Orders can be placed via Uber Eats<\/a> or Cocktail Courier<\/a>, so fans can join in the iconic toast wherever they are.<\/p>\n

Want to make your own? Get the official Honey Deuce recipe here<\/a>, <\/em>and share your creation with #HoneyDeuce.<\/p>\n

The Heart and Style of the US Open<\/h3>\n
\n

\u201cThe US Open is a premier sporting event that is truly unlike any other. There\u2019s an infectious joyful spirit that inspires people to dress up in their finest fits, enjoy a GREY GOOSE Honey Deuce cocktail with friends, and cheer on the best players from around the world,\u201d says<\/a> Aleco Azqueta<\/strong>, Global VP of Marketing for GREY GOOSE vodka<\/strong>. \u201cWith our new Last Serve Bar, we are inviting fans to [\u2026] savor the spirit of the tournament even after the last point is won.\u201d<\/p>\n<\/blockquote>\n

GREY GOOSE, signature cocktails, and Tiafoe\u2019s flair ,2025\u2019s US Open culture is set to be tastier, toastier, and more accessible than ever before. Follow @greygoose<\/a>, visit greygoose.com<\/a>, and keep your eye out for a Last Serve moment, whether courtside, trackside, or tailgate.<\/p>\n","protected":false},"excerpt":{"rendered":"GREY GOOSE vodka is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season…","protected":false},"author":219894228,"featured_media":16459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1364,1500,1460,1540,1455],"tags":[2061,2039,4470],"class_list":{"0":"post-16458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-fashion","9":"category-featured","10":"category-lifestyle","11":"category-news","12":"category-sports","13":"tag-grey-goose","14":"tag-tennis","15":"tag-us-open-20","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"\nHoney Deuce Sales Hit 12.8 Million as GREY GOOSE Returns to 2025 US Open<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16458\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honey Deuce Sales Hit 12.8 Million as GREY GOOSE Returns to 2025 US Open\" \/>\n<meta property=\"og:description\" content=\"GREY GOOSE vodka is serving up style, spirit, and world-class cocktails as it returns for a dazzling 19th season…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16458\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-29T12:43:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T17:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/08\/GREY_GOOSE__GREY_GOOSE_and_Frances_Tiafoe_invite_fans_to_toast_to_world_class_tennis_with_the_GREY-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2180\" \/>\n\t<meta property=\"og:image:height\" content=\"1870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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