{"id":16600,"date":"2025-08-31T23:01:05","date_gmt":"2025-09-01T05:01:05","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16600"},"modified":"2025-08-31T23:01:05","modified_gmt":"2025-09-01T05:01:05","slug":"la-roche-posay-extends-us-open-sunscreen-partnership-2029","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/la-roche-posay-extends-us-open-sunscreen-partnership-2029\/","title":{"rendered":"La Roche-Posay Extends US Open Sunscreen Partnership"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.laroche-posay.us\/\" target=\"_blank\" rel=\"nofollow noopener\">La Roche-Posay<\/a>, the dermatologist-recommended global skincare and suncare leader, has extended its partnership as the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.usopen.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Official Sunscreen of the US Open<\/a>&nbsp;through 2029. This new, multi-year agreement reflects the brand\u2019s deepening commitment to&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.laroche-posay.co.uk\/en_GB\/sun-protection\" target=\"_blank\" rel=\"nofollow noopener\">sun safety in sports<\/a> and further strengthens La Roche-Posay\u2019s status as an innovator in sun care, photoprotection, and public health.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Raising the Bar for Sun Protection in Tennis<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Since teaming up with the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.usta.com\/\" target=\"_blank\" rel=\"nofollow noopener\">USTA<\/a>&nbsp;for the US Open in 2022, La Roche-Posay has been on a mission to educate athletes and fans about the importance of photoprotection. Tennis is one of the world\u2019s most sun-exposed sports, with both players and spectators facing up to eight times more&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.skincancer.org\/skin-cancer-prevention\/sun-protection\/\" target=\"_blank\" rel=\"nofollow noopener\">harmful UV exposure<\/a>&nbsp;during lengthy outdoor matches. The stakes are high, as&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.cancer.org\/cancer\/types\/skin-cancer.html\" target=\"_blank\" rel=\"nofollow noopener\">skin cancer<\/a>&nbsp;is the most common cancer in the United States:&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.aad.org\/media\/stats-skin-cancer\" target=\"_blank\" rel=\"nofollow noopener\">1 in 5 Americans<\/a>&nbsp;will be diagnosed by age 70, yet just 11% of people apply sunscreen daily.<\/p>\n<blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cWe\u2019re incredibly proud to extend our partnership with the US Open for the next five years, a move that reflects both our ongoing commitment to photoprotection and our dedication to the sport of tennis,\u201d <a href=\"https:\/\/www.prnewswire.com\/news-releases\/la-roche-posay-continues-as-the-official-sunscreen-partner-of-the-us-open-championing-sun-safety-on-and-off-the-court-302537719.html\">said<\/a>&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.linkedin.com\/in\/rachelle-mladjenovic-241a1923\/\" target=\"_blank\" rel=\"nofollow noopener\">Rachelle Mladjenovic<\/a>, <strong>General Manager of La Roche-Posay USA.<\/strong> \u201cWhether you\u2019re a professional athlete or a passionate fan, time in the sun comes with risks. Our goal is to make sun safety second nature, on and off the court, through education, free sunscreen distribution, and free skin checks from board-certified healthcare professionals.\u201d<\/p>\n<\/blockquote>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">What Fans and Athletes Can Expect in 2025<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">On-site at the&nbsp;USTA Billie Jean King National Tennis Center&nbsp;during the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.usopen.org\/\" target=\"_blank\" rel=\"nofollow noopener\">2025 US Open<\/a>, fans can visit the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.laroche-posay.co.uk\/en_GB\/sun-protection\" target=\"_blank\" rel=\"nofollow noopener\">La Roche-Posay Sun Safety Booth<\/a>&nbsp;to access:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Complimentary sunscreen samples<\/strong>&nbsp;for proper application and reapplication<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Free skin checks<\/strong>&nbsp;by board-certified healthcare providers<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Sun safety education<\/strong>&nbsp;from expert dermatologists<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The \u201cRally Against the Sun\u201d&nbsp;<strong>interactive tennis game<\/strong> challenges visitors to take on the sun as their opponent<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Sun Safety Enters the Metaverse With Roblox Activation<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">For the first time, La Roche-Posay is taking its&nbsp;sun safety mission&nbsp;into the gaming universe by launching an exclusive debut inside the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.roblox.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Roblox<\/a>&nbsp;experience, \u201c<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.roblox.com\/games\/14298053780\/UPD-US-Open-Champions-of-the-Court-2025-is-live\" target=\"_blank\" rel=\"nofollow noopener\">US Open: Champions of the Court<\/a>.\u201d From August 21 to September 1, players can immerse themselves in a&nbsp;Club La Roche-Posay-themed zone, completing quests tied to the day\u2019s UV Index and collecting virtual sunscreen to unlock exclusive user-generated content (UGC). This represents a fun, interactive partnership that not only educates but engages Gen Z and gamers of all ages on the power of photoprotection, mirroring the brand\u2019s commitment to innovation in both real-world and digital spaces.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">The Broader Commitment: Education, Health, and Prevention<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">La Roche-Posay\u2019s ongoing programs at the US Open and across the U.S. demonstrate a relentless commitment to public health, from&nbsp;free on-site skin checks&nbsp;to wide-reaching consumer education efforts and year-round reminders about safe sun practices.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.usopen.org\/\" target=\"_blank\" rel=\"nofollow noopener\">2025 US Open<\/a> runs through September 7, with La Roche-Posay present on-site from Fan Week onward, inviting all visitors to learn about and model better sun protection habits.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Where to Buy La Roche-Posay<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Find La Roche-Posay\u2019s dermatologist-recommended&nbsp;sunscreens and skincare&nbsp;at&nbsp;CVS,&nbsp;ULTA,&nbsp;Target,&nbsp;Walgreens,&nbsp;Dermstore,&nbsp;LovelySkin,&nbsp;SkinStore,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.amazon.com\/stores\/La+Roche-Posay\/page\/5A6F6CFC-7799-4922-8C3E-3A1C6FBCE3CA\" target=\"_blank\" rel=\"nofollow noopener\">Amazon<\/a>, and the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.laroche-posay.us\/\" target=\"_blank\" rel=\"nofollow noopener\">brand\u2019s direct website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"La Roche-Posay, the dermatologist-recommended global skincare and suncare leader, has extended its partnership as the&nbsp;Official Sunscreen of the&hellip;","protected":false},"author":219894229,"featured_media":16601,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1408,1540],"tags":[2086,4476,4431],"class_list":{"0":"post-16600","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-news","9":"tag-la-roche-posay","10":"tag-sun-safety","11":"tag-us-open","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Roche-Posay Extends US Open Sunscreen 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