{"id":16741,"date":"2025-09-04T13:50:41","date_gmt":"2025-09-04T19:50:41","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16741"},"modified":"2025-09-04T13:50:41","modified_gmt":"2025-09-04T19:50:41","slug":"on-running-taps-burna-boy-as-clubhouse-president-to-revolutionize-tennis-style","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16741","title":{"rendered":"On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style"},"content":{"rendered":"<p>Swiss sportswear innovator <a href=\"https:\/\/www.on.com\/\">On Running<\/a> has announced a multi-year partnership with global Afrobeats icon <a href=\"https:\/\/www.instagram.com\/burnaboygram\/?hl=en\">Burna Boy<\/a>, marking a bold new collaboration that bridges high-performance sport with rich cultural expression. The partnership kicks off with a striking campaign centered around tennis, a sport steeped in heritage yet ripe for reinvention.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/burnaboygram\/?hl=en\">Burna Boy<\/a>, celebrated for his genre-crossing music and distinctive style, steps into the symbolic role of Clubhouse President in <a href=\"https:\/\/www.on.com\/\">On<\/a>&#8216;s tennis universe. This title embodies his influence as a creator who moves communities beyond music. The partnership aims to elevate self-expression and community building through creative products and experiences that energize the sports world.<\/p>\n<p>The launch campaign, directed by Rollo Jackson, reimagines the tennis clubhouse as a vibrant cultural hub layered with Nigerian-inspired aesthetics and <a href=\"https:\/\/www.instagram.com\/burnaboygram\/?hl=en\">Burna Boy<\/a>&#8216;s signature artistic flair. The collaboration follows Burna Boy\u2019s headline gig at <a href=\"https:\/\/www.on.com\/\">On<\/a>&#8216;s Clubhouse Nights event in Paris earlier this year, solidifying the music star&#8217;s role within <a href=\"https:\/\/www.on.com\/\">On<\/a>\u2019s growing global footprint.<\/p>\n<p><a href=\"https:\/\/www.on.com\/\">On<\/a> Running, founded in the Swiss Alps in 2010, is known for its cutting-edge innovation in premium footwear technology, including their award-winning CloudTec\u00ae and LightSpray\u2122 systems. The brand pursues not only high performance but also purposeful design and circular economy initiatives, resonating with a global community that values sport as an expression of human spirit and creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a&hellip;","protected":false},"author":219894228,"featured_media":16742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1791,1364,1500,1,1540,1455],"tags":[2097,2096,3142,1591,2346,2474,4408],"class_list":{"0":"post-16741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity","8":"category-fashion","9":"category-featured","10":"category-uncategorized","11":"category-news","12":"category-sports","13":"tag-afrobeat","14":"tag-burna-boy","15":"tag-clubhouse-president","16":"tag-on","17":"tag-on-running","18":"tag-sportswear","19":"tag-tennis-style","20":"cs-entry","21":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16741\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Running Taps Burna Boy as Clubhouse President to Revolutionize Tennis Style\" \/>\n<meta property=\"og:description\" content=\"Swiss sportswear innovator On Running has announced a multi-year partnership with global Afrobeats icon Burna Boy, marking a&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16741\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T19:50:41+00:00\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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