{"id":16785,"date":"2025-09-09T09:46:57","date_gmt":"2025-09-09T15:46:57","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16785"},"modified":"2025-09-09T09:46:57","modified_gmt":"2025-09-09T15:46:57","slug":"pacsun-college-tailgate-tour-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16785","title":{"rendered":"Pacsun Launches Multi-City College Tailgate Tour for Back-to-School 2025"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.pacsun.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Pacsun<\/a>, the go-to fashion authority for Gen Z, is kicking off the back-to-school season in style with a&nbsp;<strong>multi-city college tour<\/strong>&nbsp;that brings the brand directly onto campuses across the nation. Starting on&nbsp;<strong>Saturday, August 30<\/strong>&nbsp;at the highly anticipated&nbsp;<strong>Ohio State vs. University of Texas<\/strong>&nbsp;football game in Columbus, Ohio, Pacsun will launch its dedicated&nbsp;<strong>college series<\/strong>&nbsp;with a spirited gameday pop-up shop.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This initiative further cements Pacsun\u2019s role as a cultural lifestyle brand, integrating fashion, music, sports, and campus spirit to create meaningful in-person experiences for students. After a summer of high-energy activations at festivals like&nbsp;<strong><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.coachella.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Coachella<\/a><\/strong>,&nbsp;<strong><a href=\"https:\/\/www.rollingloud.com\/\">Rolling Loud<\/a><\/strong>,<a href=\"https:\/\/www.governorsballmusicfestival.com\/\">&nbsp;<strong>Governor\u2019s Ball<\/strong><\/a>, and&nbsp;<strong><a href=\"https:\/\/sfoutsidelands.com\/\">Outside Lands<\/a><\/strong>, the company is now turning its attention to the traditions and pageantry of college gamedays, one of the most culturally relevant environments for young consumers.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Pacsun Doubles Down on Gen Z Community<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">By hitting major campuses during key college football games, Pacsun is doubling down on its strategy of&nbsp;<strong>meeting its community where they are<\/strong>. The brand has become known for bold IRL activations, and the campus pop-ups take this approach center stage.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Richard Cox, Chief Merchandising Officer at Pacsun<\/strong>,<a href=\"https:\/\/www.prnewswire.com\/news-releases\/pacsun-brings-fall-fashion-to-the-heart-of-college-life-with-multi-city-campus-tour-302542230.html\"> explained<\/a> the initiative:<\/p>\n<blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cReturn to campus is one of the biggest shopping moments of the year for our audience and we wanted to show up in a more personal, meaningful way than ever before. By creating memorable, experiential activations in their backyard, we can be a part of these special events and connect directly with our most loyal community.\u201d<\/p>\n<\/blockquote>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Official Campus Tour Tailgate Pop-Up Dates<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The Pacsun College Tailgate Tour is set to hit several marquee matchups throughout the fall season. Students and fans can shop the latest back-to-school and gameday-ready styles at the following locations:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>August 30<\/strong>:&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.osu.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">Ohio State University<\/a>&nbsp;vs.&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.utexas.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Texas<\/a>, Columbus, OH<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>September 13<\/strong>:&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.uga.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Georgia<\/a>&nbsp;vs.&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.utk.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Tennessee<\/a>, Knoxville, TN<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>September 27<\/strong>:&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.uky.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Kentucky<\/a>&nbsp;vs.&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/sc.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of South Carolina<\/a>, Columbia, SC<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>October 4<\/strong>:&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.wisc.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Wisconsin<\/a>&nbsp;vs.&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/umich.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Michigan<\/a>, Ann Arbor, MI<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>November 1<\/strong>: University of Georgia vs.&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/ufl.edu\/\" target=\"_blank\" rel=\"nofollow noopener\">University of Florida<\/a>, Gainesville, FL<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Exclusive Pop-Up Collections<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">At each pop-up stop, fans will find Pacsun\u2019s limited&nbsp;<strong>college capsule collections<\/strong>&nbsp;and high-profile collaborations. Shoppers can dive into assortments including&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.pacsun.com\/the-wild-collective\/\" target=\"_blank\" rel=\"nofollow noopener\">The Wild Collective<\/a>&nbsp;and the highly anticipated&nbsp;<strong>Hype &amp; Vice collection<\/strong>&nbsp;(launching September 12).<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">For women, the collection boasts flirty vintage-inspired apparel including:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">cropped jerseys<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">tank tops<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">skorts<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">baby tees<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">shorts<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">crewnecks<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">For men, the capsule includes game-day themed hoodies, tees, and accessories that allow fans to show team pride while rocking the latest streetwear trends.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Expanding Reach Through Student Life<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Beyond gameday activations, Pacsun is expanding its reach by&nbsp;<strong>immersing itself in student life<\/strong>&nbsp;with a&nbsp;<strong>special gifting program<\/strong>. Fall wardrobes of incoming freshmen across the country will include&nbsp;<strong>Pacsun gifting boxes<\/strong>, curated by major category , whether it\u2019s STEM, sports, arts, or other pathways.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">By giving students access to exclusive products, Pacsun is strengthening ties with its core audience right at the start of their college journeys. This grassroots engagement strategy reflects Pacsun\u2019s evolving role as not just a fashion brand, but a cultural&nbsp;<strong>partner in the daily lives of Gen Z students<\/strong>.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Influencer Collaborations<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Pacsun is also leaning heavily on its network of&nbsp;<strong>Gen Z influencers<\/strong>&nbsp;to drive engagement. Among those collaborating with the brand during its college series are:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.tiktok.com\/@demetradias?lang=en\" target=\"_blank\" rel=\"nofollow noopener\">Demetra Dias<\/a>, a fast-rising TikTok creator known for her authentic style and campus lifestyle content.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.tiktok.com\/@nicolettedurazzo?lang=en\" target=\"_blank\" rel=\"nofollow noopener\">Nicolette Durazzo<\/a>, a TikTok star whose fashion insights and relatable content resonate with young audiences online.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">These collaborations ensure Pacsun\u2019s messaging reaches both physical and digital audiences, reflecting the omnichannel habits of its target customers.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Pacsun: Rooted in Culture<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">For Pacsun, this college series is just the latest proof point in its strategy of becoming more than just a retailer. After experiential set-ups at music festivals earlier this year, the brand is now embedding itself in&nbsp;<strong>university culture<\/strong>, reflecting the central role fashion plays in the lives of students as they express themselves, celebrate school spirit, and connect with peers.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The brand\u2019s community-first approach is a key driver of Pacsun\u2019s continued relevance among a Gen Z audience that values&nbsp;<strong>authenticity, inclusivity, and direct cultural connection<\/strong>.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Shop School Spirit, Pacsun-Style<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Fans can shop Pacsun\u2019s&nbsp;<strong>college collections online at&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.pacsun.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.pacsun.com<\/a><\/strong>, with brand-new drops landing throughout the fall, including additional&nbsp;<strong><a href=\"https:\/\/www.hypeandvice.com\/?srsltid=AfmBOopfy19yFEiFNiij-V7GDCW2zIAgjkWxEDkduyGItyjw7Xw_xtZP\">Hype &amp; Vice pieces<\/a> on September 12<\/strong>.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Whether at a football tailgate or in the classroom, Pacsun is ensuring this season\u2019s wardrobe essentials are&nbsp;<strong>bold, playful, and rooted in self-expression<\/strong>. With style capsules crafted for both everyday and gameday culture, Pacsun remains a fashion authority \u2014 proudly taking college by storm, one campus at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"Pacsun, the go-to fashion authority for Gen Z, is kicking off the back-to-school season in style with 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