{"id":16801,"date":"2025-09-11T09:12:22","date_gmt":"2025-09-11T15:12:22","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16801"},"modified":"2025-09-11T09:12:22","modified_gmt":"2025-09-11T15:12:22","slug":"trend-micro-mclaren-f1-cybersecurity-partnership","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/trend-micro-mclaren-f1-cybersecurity-partnership\/","title":{"rendered":"Trend Micro Joins McLaren Formula 1 as Official Cybersecurity Partner"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Global cybersecurity powerhouse&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.trendmicro.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Trend Micro Incorporated<\/a> has officially joined forces with the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.mclaren.com\/racing\/formula1\/\" target=\"_blank\" rel=\"nofollow noopener\">McLaren Formula 1 Team<\/a>&nbsp;as an&nbsp;Official Partner&nbsp;for the remainder of the 2025 season and beyond. This alliance marks a bold next chapter in motorsport and cybersecurity, bringing together two innovation-driven organizations committed to winning at the edge of speed and digital resilience.<\/p>\n<h3 id=\"why-f1-teams-rely-on-cybersecurity-today\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\">Why F1 Teams Rely on Cybersecurity Today<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Formula 1 has evolved into a sophisticated, real-time data sport where each car produces hundreds of gigabytes of telemetry and analytics throughout a race weekend. These digital pipelines fuel everything from race strategy and predictive maintenance to security of team secrets and on-track performance. If this data is breached or tampered with, outcomes can shift from podium finishes to operational disaster. <a href=\"https:\/\/www.prnewswire.com\/news-releases\/mclaren-racing-announces-trend-micro-as-an-official-partner-of-the-mclaren-formula-1-team-302543709.html\">According<\/a> to <strong>TechEdge AI<\/strong>:<\/p>\n<blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cModern Formula 1 is less about roaring engines and more about algorithms, sensors, and real-time analytics. Every car generates hundreds of gigabytes of data during a race weekend\u2014from tire wear to fuel usage to telemetry streams. If compromised, it\u2019s not just an IT issue\u2014it could decide a podium finish or a race lost.\u201d<\/p>\n<\/blockquote>\n<h3 id=\"building-on-a-foundation-in-electric-racing\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\">Building on a Foundation in Electric Racing<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Trend Micro has supported McLaren since 2023 through a partnership with the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.mclaren.com\/racing\/formula-e\/\" target=\"_blank\" rel=\"nofollow noopener\">NEOM McLaren Formula E Team<\/a>. Their work in EV race cybersecurity provided a testbed for defending next-generation motorsport systems\u2014laying the ground for advanced analytics and AI-driven defense on the F1 grid.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The partnership is powered by a common vision for \u201cacceleration, resilience, and innovation,\u201d protecting data from car to cloud and driving competitive advantage in both race and business contexts.<\/p>\n<h3 id=\"leadership-perspectives-shared-mindset-for-success\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\">Leadership Perspectives: Shared Mindset for Success<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Matt Dennington, Co-Chief Commercial Officer at McLaren Racing,<\/strong> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/mclaren-racing-announces-trend-micro-as-an-official-partner-of-the-mclaren-formula-1-team-302543709.html\">says<\/a>:<\/p>\n<blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cIt is fantastic to have Trend join the McLaren Formula 1 Team as an Official Partner. Their expertise was invaluable in electric racing, and we\u2019re excited to build on that strong foundation as we head into this next chapter together.\u201d<\/p>\n<\/blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Trend Micro COO Kevin Simzer<\/strong> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/mclaren-racing-announces-trend-micro-as-an-official-partner-of-the-mclaren-formula-1-team-302543709.html\">adds<\/a>:<\/p>\n<blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cPartnering with McLaren Racing is more than just a sponsorship, it\u2019s about shared mindset. We are both committed to being the best in our industries, pushing the boundaries of innovation with an eye for speed, security, and customer-first experiences that drive lasting impact. We\u2019re excited to take this journey together\u2014to stay ahead of the curve and lead with confidence in a fast-moving world.\u201d<\/p>\n<\/blockquote>\n<h3 id=\"delivering-the-trend-experienceon-and-off-track\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\">Delivering the Trend Experience\u2014On and Off Track<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">As part of this partnership, Trend Micro will deliver a unique customer and partner program during the F1 calendar:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>High-touch hospitality:<\/strong>&nbsp;Direct access to the McLaren paddock, executive team, and behind-the-scenes tour experiences at major races.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Cybersecurity insights:<\/strong>&nbsp;Integrated trackside briefings, roundtables, and business forums, exploring how proactive, AI-driven&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.trendmicro.com\/en_us\/business\/products\/one-platform.html\" target=\"_blank\" rel=\"nofollow noopener\">Trend Vision One<\/a>&nbsp;security platforms enable predictive defense and strategic visibility in real time.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Thought leadership:<\/strong>&nbsp;McLaren and Trend Micro leaders\u2014including Zak Brown and Dhanya Thakkar\u2014will co-host sessions (as featured in&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.trendmicro.com\/en_us\/research\/25\/f\/driving-success-neom-mclaren.html\" target=\"_blank\" rel=\"nofollow noopener\">Driving Success on the Track or Boardroom<\/a>) on building high-performance cultures and leading through risk and change.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"the-competitive-edgedata-defense-and-performance\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\">The Competitive Edge\u2014Data, Defense, and Performance<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">McLaren\u2019s real strength lies in its ability to leverage data in pursuit of speed, innovation, and reliability. Securing every byte, whether it\u2019s car telemetry, live race simulations, or communications, is now as vital as aerodynamic upgrades. Trend Micro\u2019s global threat defense, XDR, and deep integrations across AWS,&nbsp;Azure, and&nbsp;Google Cloud&nbsp;will bring fresh protection to every McLaren race day operation.<\/p>\n<h3 id=\"formula-1-the-new-battleground-for-tech-partnershi\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\">Formula 1: The New Battleground for Tech Partnerships<\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The partnership with McLaren puts Trend Micro alongside other leading tech giants in the F1 paddock\u2014like CrowdStrike, Cisco, and SAP, demonstrating how technology, security, and data science are now as central to winning as engineering or driver skill.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">TechEdge AI <a href=\"https:\/\/www.prnewswire.com\/news-releases\/mclaren-racing-announces-trend-micro-as-an-official-partner-of-the-mclaren-formula-1-team-302543709.html\">sums it up<\/a>:<\/p>\n<blockquote>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cFormula 1 has become a proving ground not just for engines, but for enterprise tech. By joining McLaren, Trend Micro gets global visibility in a market that increasingly values security as a competitive differentiator.\u201d<\/p>\n<\/blockquote>\n<p>Together, McLaren and Trend Micro are proving that in Formula 1, as in business, speed is nothing without security.<\/p>\n","protected":false},"excerpt":{"rendered":"Global cybersecurity powerhouse&nbsp;Trend Micro Incorporated has officially joined forces with the&nbsp;McLaren Formula 1 Team&nbsp;as an&nbsp;Official Partner&nbsp;for the remainder&hellip;","protected":false},"author":219894229,"featured_media":16802,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1540,1455,1779],"tags":[4335,4334,4333],"class_list":{"0":"post-16801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-news","9":"category-sports","10":"category-technology","11":"tag-cybersecurity-partnership","12":"tag-mclaren-formula-1","13":"tag-trend-micro","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"<!-- 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