{"id":16834,"date":"2025-09-12T05:38:41","date_gmt":"2025-09-12T11:38:41","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16834"},"modified":"2025-09-12T05:38:41","modified_gmt":"2025-09-12T11:38:41","slug":"cwench-hydration-ottawa-senators-official-sports-drink","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16834","title":{"rendered":"CWENCH Hydration Becomes Official Sports Drink of Ottawa Senators"},"content":{"rendered":"

Cizzle Brands Corporation<\/a> has announced an exciting new milestone: CWENCH Hydration<\/a> is now the official sport drink<\/strong> of the NHL\u2019s Ottawa Senators<\/a>. The three-year agreement marks a major move by CWENCH into the center of Canadian hockey culture and introduces the exclusive, limited-time \u201cPowerplay Punch\u201d flavor, set to launch with special Ottawa Senators-themed packaging.<\/p>\n

Inside the Partnership and What It Delivers<\/h3>\n

As the official hydration partner<\/strong> of the Senators, CWENCH Hydration will become the only sports\/isotonic drink sold in bottles, cans, or Tetra Pak at Canadian Tire Centre<\/a>, the team\u2019s Ottawa home arena, for all pre-season, regular season, and playoff games, as well as for Ottawa Black Bears<\/a> lacrosse games. The partnership also extends to both Bell Sensplex<\/a> and Richcraft Sensplex facilities, where it will fuel both hockey and community leagues throughout the season.<\/p>\n

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\u201cThe start of hockey season in Canada is a special time of year for hockey players, hockey fans of all ages, and for us at Cizzle Brands. So, it\u2019s great to be announcing this deal with the Senators, our first official agreement with an NHL team,\u201d said<\/a> John Celenza, Cizzle Brands CEO<\/strong>. \u201cCWENCH Hydration has reached a key level of maturity, with a particularly strong presence in Canada\u2019s National Capital Region, which will only grow with the launch of Powerplay Punch. It is a pleasure to team up with the Ottawa Senators, for many exciting hockey seasons ahead.\u201d<\/p>\n<\/blockquote>\n

Powerplay Punch: The Team-Exclusive LTO Flavor<\/h3>\n

The deal launches with Powerplay Punch<\/a>, a limited-time flavor created in collaboration with the Senators and featuring the team\u2019s logo and colors. Retailers, including Sobeys<\/a>, Healthy Planet<\/a><\/strong>, and Circle K<\/a> in Ontario, are among the first committed to putting Powerplay Punch on shelves, making it easy for fans in Canada\u2019s National Capital Region to get a taste of hockey\u2019s latest favorite drink.<\/p>\n

Robust Arena and Media Presence<\/h3>\n

CWENCH Hydration\u2019s new agreement includes:<\/p>\n