{"id":16846,"date":"2025-10-12T21:24:08","date_gmt":"2025-10-13T03:24:08","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16846"},"modified":"2025-10-26T14:01:01","modified_gmt":"2025-10-26T20:01:01","slug":"academy-sports-q2-sales-1-6-billion-comps-turn-positive-after-3-years","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16846","title":{"rendered":"Academy Sports Q2 Sales Hit $1.6 Billion as Comps Turn Positive After 3 Years"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.academy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Academy Sports and Outdoors<\/a>\u00a0reported its Q2 2025 financial results on September 2, marking a pivotal quarter where the retailer returned to positive comparable sales growth for the first time in three years. While both sales and adjusted EPS missed Wall Street expectations, Academy\u2019s leadership emphasized key strategic gains, market share capture, and confidence in a stronger second half for the year.<\/p>\n<h3 id=\"q2-2025-resultssolid-sales-growth-mixed-earnings\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Q2 2025 Results\u2014Solid Sales Growth, Mixed Earnings<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Academy\u2019s net sales for the quarter ended August 2 reached\u00a0<strong>$1.6 billion<\/strong>, representing a 3.3% year-over-year increase from the prior year. While this missed analysts\u2019 consensus target of $1.61 billion, it demonstrated improving momentum after recent retail headwinds.<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Comparable sales (comp sales)<\/strong>\u00a0rose 0.2%, turning positive for the first time since 2022\u2014a marked improvement over multiple quarters of declines.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>E-commerce sales<\/strong>\u00a0were a bright spot, surging nearly 18% and gaining 120 basis points in sales mix, helping offset softer in-store traffic.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Adjusted earnings per share (EPS)<\/strong> were $1.94, down from last year and below the $2.12 analyst estimate, as increased expenses weighed on margins.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>GAAP earnings per share:<\/strong>\u00a0$1.85.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Gross margin:<\/strong> Held steady at 36% for the quarter, with margin expansion from strong merchandising offset by higher e-commerce shipping costs and inventory shrinkage.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Operating income landed at $172 million, while new store growth, higher payroll, and technology investment contributed to a 25.3% SG&amp;A (selling, general, and administrative) expense rate, up from 23.8% in Q2 2024.<\/p>\n<h3 id=\"management-commentary-and-strategic-update\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Management Commentary and Strategic Update<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Academy CEO\u00a0<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.linkedin.com\/in\/steve-lawrence-30269b11\/\" target=\"_blank\" rel=\"nofollow noopener\">Steve Lawrence<\/a><\/strong>\u00a0<a href=\"https:\/\/sgbonline.com\/academy-sports-q2-misses-wall-street-targets\/\">highlighted<\/a> the quarter as a key turning point for the business, citing:<\/p>\n<blockquote>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">\u201cWe were pleased to see sales inflect to a positive comp in the second quarter, driven by steady improvements in the business that are a result of the progress we continue to make against our strategic initiatives. Customers are gravitating to our diversified assortment and our value proposition is resonating with them, which has allowed us to pick up market share in the first half.\u201d<\/p>\n<\/blockquote>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">He also noted the strong finish to the quarter, with sales running positive for the last seven weeks, and e-commerce\u2019s outperformance, as key signals that Academy\u2019s innovation, omnichannel strategies, and competitive pricing are resonating.<\/p>\n<h3 id=\"category-and-channel-insights\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Category and Channel Insights<\/h3>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Footwear, apparel, sports\/rec, and outdoor<\/strong>\u00a0all posted\u00a0<em>low single-digit gains<\/em>, showing consistency across the portfolio.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>E-commerce<\/strong>\u00a0sales jumped 17.7%, and Academy continued to expand its partnership with high-profile brands, notably the launch of Jordan Brand in stores and sustained Nike growth.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.academy.com\/storelocator\" target=\"_blank\" rel=\"nofollow noopener\">In-store execution<\/a>\u00a0and inventory accuracy improved due to RFID investments, while 75% of products are now price-disciplined everyday items, reducing reliance on deep promos.<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"inventory-and-cash-flow-considerations\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Inventory and Cash Flow Considerations<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Inventory was up 16.2% versus last year (units per store up 4.6%), as the company stocked up on \u201cevergreen\u201d items, such as gym weights and bicycles, expecting continued tariff and demand volatility through the back half of the year.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Free cash flow for Q2 was $21.7 million, with a $301 million cash balance and an undrawn $1 billion revolver.<\/p>\n<h3 id=\"store-growth-and-capital-expenditure\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Store Growth and Capital Expenditure<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The retailer ended the quarter with 306 stores in 21 states, opening new locations in Fort Walton, FL, and Morgantown, WV. Around $60 million was invested in strategic and technology upgrades during the quarter.<\/p>\n<h3 id=\"full-year-2025-outlookguidance-raised\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Full-Year 2025 Outlook\u2014Guidance Raised<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Academy slightly raised its full-year guidance despite cost headwinds and the Q2 earnings miss:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Full-year sales guidance<\/strong>\u00a0raised to $6.13 billion.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Adjusted EPS<\/strong>\u00a0guidance lifted to $5.95.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Comp sales range:<\/strong> revised from -3% to + %, as management expects accelerating back-half gains.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">These forecasts reflect ongoing investments in omnichannel, technology, and merchandise assortment, building a foundation for profitable long-term growth.<\/p>\n<h3 id=\"market-reaction-and-financial-health\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Market Reaction and Financial Health<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Shares fell ~7% post-earnings on the headline EPS miss and expense uptick, yet Academy maintains a\u00a0<em>strong financial position<\/em> (healthy current ratio, continued share buybacks, and a P\/E ratio below 10, suggesting undervaluation).<\/p>\n<h3 id=\"looking-ahead\" class=\"mb-2 mt-4 font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\">Looking Ahead<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Academy\u2019s Q2 demonstrates a company in transition: solid sales improvement, expanding e-commerce, and positive comp momentum\u2014but also underlined by increased expenses and the need for ongoing growth in traffic and margins.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For more info, see the full press release and resources:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/ir.academy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Academy Sports + Outdoors Investor Relations<\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/finance.yahoo.com\/news\/academy-sports-outdoors-inc-aso-070121361.html\" target=\"_blank\" rel=\"nofollow noopener\">Yahoo Finance: ASO Q2 Earnings<\/a><\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nasdaq.com\/articles\/academy-sports-revenue-rises-33-q2\" target=\"_blank\" rel=\"nofollow noopener\">Nasdaq Q2 snapshot<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Academy Sports and Outdoors\u00a0reported its Q2 2025 financial results on September 2, marking a pivotal quarter where the&hellip;","protected":false},"author":219894228,"featured_media":16847,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1,1540,1450,1455],"tags":[3743,3741,3742,3192],"class_list":{"0":"post-16846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-uncategorized","9":"category-news","10":"category-retail","11":"category-sports","12":"tag-academy-sports","13":"tag-academy-sports-and-outdoors","14":"tag-q2-2","15":"tag-q2-202","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Academy Sports Q2 Sales Hit $1.6 Billion as Comps Turn Positive After 3 Years<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16846\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Academy Sports Q2 Sales Hit $1.6 Billion as Comps Turn Positive After 3 Years\" \/>\n<meta property=\"og:description\" content=\"Academy Sports and Outdoors\u00a0reported its Q2 2025 financial results on September 2, marking a pivotal quarter where the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16846\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" 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