{"id":16860,"date":"2025-09-11T07:33:50","date_gmt":"2025-09-11T13:33:50","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16860"},"modified":"2025-10-28T13:54:47","modified_gmt":"2025-10-28T19:54:47","slug":"pepsi-2025-tailgate-crashers-nfl","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16860","title":{"rendered":"Pepsi launches Tailgate Crashers campaign with NFL stars Josh Allen and Justin Jefferson"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">NFL icons <a href=\"https:\/\/www.instagram.com\/joshallenqb\/?hl=en\">Josh Allen<\/a> and <a href=\"https:\/\/www.instagram.com\/jjettas2\/?hl=en\">Justin Jefferson<\/a> suit up off the field as <a href=\"https:\/\/www.pepsi.com\/\">Pepsi<\/a> launches a nationwide blitz to prove nothing pairs better with tailgating than an ice-cold Pepsi.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This football season, Pepsi is taking tailgating to new heights with a full-flavored blitz featuring superstar quarterbacks Josh Allen and Justin Jefferson. Set in stadium parking lots across America, the \u201c<a href=\"https:\/\/www.prnewswire.com\/news-releases\/pepsi-unleashes-pepsi-tailgate-crashers-with-josh-allen-and-justin-jefferson-to-fuel-the-2025-nfl-season-with-flavor-302545121.html\">Tailgate Crashers<\/a>\u201d campaign moves the action from gridiron to blacktop, delivering a message that every epic pregame needs Pepsi as the ultimate grill-side drink.<\/p>\n<h3 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Pepsi Makes Gameday the Ultimate Flavor Experience<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In the new campaign, the duo sheds their team colors for blue Pepsi jumpsuits, prepping not for kickoff but for crashing tailgate parties\u2014from the Philadelphia Eagles\u2019 Lincoln Financial Field to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/AT%26T_Stadium\">Dallas Cowboys\u2019 AT&amp;T Stadium<\/a> and beyond. As <a href=\"https:\/\/www.instagram.com\/joshallenqb\/?hl=en\">Allen<\/a> and <a href=\"https:\/\/www.instagram.com\/jjettas2\/?hl=en\">Jefferson<\/a> lead the \u201c<a href=\"https:\/\/www.prnewswire.com\/news-releases\/pepsi-unleashes-pepsi-tailgate-crashers-with-josh-allen-and-justin-jefferson-to-fuel-the-2025-nfl-season-with-flavor-302545121.html\">Pepsi Crashers<\/a>,&#8221; fans nationwide can expect plenty of action as cans, gameday eats, and high energy fill stadium parking lots.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Gustavo Reyna, VP of Marketing at Pepsi<\/strong>, explains, \u201cTailgating sets the stage for gameday, and Pepsi has never been content with sitting on the sidelines. With &#8216;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/pepsi-unleashes-pepsi-tailgate-crashers-with-josh-allen-and-justin-jefferson-to-fuel-the-2025-nfl-season-with-flavor-302545121.html\">Tailgate Crashers<\/a>,&#8217; we&#8217;re unapologetically crashing the party to bring the bold, refreshing flavor every tailgate deserves. Because when your food and team bring the heat, your tailgate deserves an ice-cold drink that can keep up.\u201d<\/p>\n<h3 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Superstars Power the Pepsi Crashers Campaign<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The official\u00a0\u201cTailgate Crashers\u201d spot on YouTube\u00a0opens in the locker room as Allen and Jefferson swap their regular jerseys for the iconic blue suits. Instead of rallying for X\u2019s and O\u2019s, they hype up for a day dedicated to making sure every parking lot party includes a refreshing can of Pepsi. Their sandwiches, wings, and burgers come alive when enjoyed with Pepsi\u2014proving that bold flavor is made for big moments and fan celebrations.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The campaign will run on national broadcast, digital, and social media all season, with more tailgate takeovers, surprise food talent, and special moments yet to come. Fans are invited to follow the action @Pepsi on Instagram, Facebook, X, and YouTube.<\/p>\n<h3 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Food and Football Make Pepsi the Perfect Pairing<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Every bite deserves the bold pairing of Pepsi, and the \u201cTailgating Deserves Pepsi: Pepsi Tailgate Crashers\u201d push extends the brand\u2019s ongoing Food Deserves Pepsi promise. From burgers and ribs to tacos and pizza, Pepsi\u2019s crisp fizz and sweet, balanced flavor cuts through rich foods, enhancing every meal and making every tailgate celebration legendary.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Pepsi\u2019s message is clear\u2014leaving Pepsi out of gameday is leaving taste on the bench. This year\u2019s campaign builds on disruptive moments from \u201cShare a Pepsi,\u201d \u201cBBQ Crashers,\u201d and \u201cUndercover Cups,\u201d ensuring that wherever food and football meet, Pepsi is first string.<\/p>\n<h3 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Fans Experience the Full Flavor of Football Season<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">From pregame excitement to postgame celebration, Pepsi tailgate takeovers show how superstar style, delicious eats, and refreshing drinks make for the most memorable Sundays\u2014on and off the field. Tailgating will never be the same, and until every cooler is filled with Pepsi, the party isn\u2019t complete.<\/p>\n","protected":false},"excerpt":{"rendered":"NFL icons Josh Allen and Justin Jefferson suit up off the field as Pepsi launches a nationwide blitz&hellip;","protected":false},"author":219894228,"featured_media":16861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408],"tags":[2110,2023],"class_list":{"0":"post-16860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-josh-allen","9":"tag-justin-jefferson","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pepsi launches Tailgate Crashers campaign with NFL stars Josh Allen and Justin Jefferson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16860\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi launches Tailgate Crashers campaign with NFL stars Josh Allen and Justin Jefferson\" \/>\n<meta property=\"og:description\" content=\"NFL icons Josh Allen and Justin Jefferson suit up off the field as Pepsi launches a nationwide blitz&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16860\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T13:33:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T19:54:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/PEPSI_Co_NFL_Tailgate_Crashers__Josh_Allen__Justin_Jefferson-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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