{"id":16865,"date":"2025-09-11T10:12:56","date_gmt":"2025-09-11T16:12:56","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16865"},"modified":"2025-10-28T13:45:31","modified_gmt":"2025-10-28T19:45:31","slug":"nike-spotify-launch-global-make-moves-campaign-girls-active","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/nike-spotify-launch-global-make-moves-campaign-girls-active\/","title":{"rendered":"Nike and Spotify Launch Global \u201cMake Moves\u201d Campaign to Get Girls Active"},"content":{"rendered":"

Nike<\/a>\u00a0and\u00a0Spotify<\/a>\u00a0are teaming up to bring \u201cMake Moves,\u201d a global campaign that encourages girls to get moving to the soundtrack of one song every day. This pioneering partnership, now live across Europe, the US, the Middle East, and Africa, is rooted in extensive research and the brands\u2019 shared commitment to fueling girls\u2019 confidence, joy, and mental wellbeing through the magic of movement and music.<\/p>\n

Why \u201cMake Moves\u201d? Tackling Confidence and Belonging in Girls\u2019 Sport<\/h3>\n

A\u00a02024 World Health Organization report<\/a> revealed that 85% of teenage girls globally aren\u2019t meeting recommended guidelines for daily physical activity, a stat closely linked to a drop in both well-being and self-belief. Nike and Spotify\u2019s \u201cMake Moves\u201d was forged to help girls break through barriers of confidence, fear of judgment, and a sports culture that too often sidelines those who don\u2019t already excel.<\/p>\n

Music is the universal thread: the campaign is built around the\u00a0Make Moves playlist on Spotify\u2019s EQUAL hub, co-curated by young women, world-class musicians, and renowned athletes. It challenges girls to dance, walk, or stretch to just one song per day, shifting the focus from competitive achievement to the pure, joyful expression of movement.<\/p>\n

Voices from the Campaign: Athletes, Artists, and Everyday Girls<\/h3>\n

The campaign harnesses star athletes like\u00a0Dina Asher-Smith,\u00a0Lotte Wubben-Moy,\u00a0Keely Hod<\/a>gkinson<\/a>, and\u00a0Rhasidat Adeleke\u00a0to share personal stories of how both sport and music fuel their confidence and wellbeing.<\/p>\n

\n

\u201cTeenage girls should always be doing sport. Perhaps most important, you learn to see your body in a new light\u2014valuing and being proud of it for the incredible things it can do, not just what it looks like,\u201d says<\/a>\u00a0Dina Asher-Smith.<\/p>\n<\/blockquote>\n

\n

\u201cSometimes I don\u2019t know whether I listen to music or music listens to me. That\u2019s how in-tune I feel. When I go for a run, I ask for hype music, and when I\u2019m doing yoga, I need low-key tunes,\u201d adds\u00a0Lotte Wubben-Moy.<\/p>\n<\/blockquote>\n

Innovation Through Music and Movement\u2014Backed with Research<\/h3>\n

This isn\u2019t just feel-good inspiration\u2014Nike and Spotify\u2019s campaign expands on a pilot in the UK that provided grants to grassroots girls\u2019 organizations, with\u00a0reported impact including a 20% boost in confidence and 40% increase in daily activity.<\/p>\n

On the platform, the\u00a0Make Moves playlist\u00a0is updated regularly and includes picks by artists such as Jorja Smith, Kesha, and Nia Archives, plus teen girls from Seoul to London and Barcelona. The playlist is designed as a toolkit of energy, positivity, and mood for every kind of moment, from sprints to study breaks.<\/p>\n

Social Impact, Partnerships, and Expanding the Movement<\/h3>\n

Nike\u2019s goals for \u201cMake Moves\u201d include reaching 50% girl participation in its partner programs while making movement accessible, judgment-free, and flexible to fit every girl\u2019s lifestyle. As part of the initiative, partners like\u00a0Selena Gomez\u2019s Rare Impact Fund<\/a>\u00a0are receiving donations to further support youth mental health and access to critical resources.<\/p>\n

The\u00a0campaign runs on all major Nike and Spotify channels, with athletes, creators, and ambassadors around the world sharing stories, playlist selections, and daily challenges. Community leaders and trainers are also equipped with digital tools, including Nike\u2019s\u00a0evidence-based coaching resources\u00a0and culture-specific guides published in\u00a0Japan\u00a0and\u00a0France, to help break down further barriers to play.<\/p>\n

A Ritual for Confidence and Self-Expression<\/h3>\n

\u201cMake Moves\u201d isn\u2019t about competition; it\u2019s about creating a \u201clow-barrier ritual\u201d and meeting girls where they are, on their own terms, in their own spaces, at the intersection of movement and music,” says<\/a>\u00a0Dan Burrows, Nike Global GM, Future of Youth Sport.<\/strong>\u201cBy helping girls integrate daily movement into their lifestyle and rallying support from their key influences, we hope they find their own sense of enjoyment, confidence, and belonging within sport\u2014on their terms.\u201d<\/p>\n

Join the Movement<\/h3>\n
    \n
  • \n

    Listen, share, and move with the Make Moves playlist on Spotify.<\/p>\n<\/li>\n

  • \n

    Follow progress and daily challenges at @nike\u00a0and\u00a0@spotify\u00a0on Instagram.<\/p>\n<\/li>\n

  • \n

    Learn more or join local programs via Nike Playlists and Community.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Nike\u00a0and\u00a0Spotify\u00a0are teaming up to bring \u201cMake Moves,\u201d a global campaign that encourages girls to get moving to the…","protected":false},"author":219894228,"featured_media":16866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1408,1364,1460,1455],"tags":[4329,4328,1575,4327],"class_list":{"0":"post-16865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-fashion","9":"category-lifestyle","10":"category-sports","11":"tag-girls","12":"tag-make-moves-campaign","13":"tag-nike","14":"tag-spotify","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"\nNike and Spotify Launch Global \u201cMake Moves\u201d Campaign to Get Girls Active<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/nike-spotify-launch-global-make-moves-campaign-girls-active\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike and Spotify Launch Global \u201cMake Moves\u201d Campaign to Get Girls Active\" \/>\n<meta property=\"og:description\" content=\"Nike\u00a0and\u00a0Spotify\u00a0are teaming up to bring \u201cMake Moves,\u201d a global campaign that encourages girls to get moving to the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/nike-spotify-launch-global-make-moves-campaign-girls-active\/\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T16:12:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T19:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-08-001501.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1138\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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