{"id":16930,"date":"2025-09-11T07:31:32","date_gmt":"2025-09-11T13:31:32","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16930"},"modified":"2025-09-11T07:31:32","modified_gmt":"2025-09-11T13:31:32","slug":"divi-brittany-mahomes-nfl-hair","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16930","title":{"rendered":"Divi partners with Brittany Mahomes to launch NFL game day hair wellness campaign"},"content":{"rendered":"

This year scalp health and empowered style take the spotlight as Divi<\/a> teams up with one of football\u2019s most influential women to inspire confidence both on and off the field.<\/p>\n

NFL Sidelines Meet Game Day Glam<\/strong><\/h3>\n

Dallas-based haircare brand Divi<\/a> has announced Brittany Mahomes<\/a>, entrepreneur, philanthropist, and mom, as its official partner for the 2025 NFL<\/a> season. This high-impact campaign blends football culture with a growing focus on women\u2019s wellness, hitting at a moment when NFL broadcasts\u2014and sideline dynamics\u2014have never been more closely watched by female fans.<\/p>\n

Brittany<\/a>\u2019s collaboration with Divi<\/a> is about visibility and authenticity. She\u2019ll highlight her favorite Divi<\/a> essentials\u2014from the clinically loved Scalp Serum<\/a> to fast-selling Divi Dry Shampoo<\/a>\u2014showcasing how these products power her game day glam and at-home routines alike.<\/p>\n

The Cultural Moment and New Traditions<\/strong><\/h3>\n

This partnership is timed perfectly. Last season saw a 63% boost in women viewers for the Chiefs-Bears game, part of a national trend that makes NFL<\/a> \u201cWAGs\u201d (wives and girlfriends of athletes) more prominent figures than ever.<\/p>\n

Dani Austin, founder and CEO of Divi<\/strong>, said<\/a>: \u201cWhen you feel your best, you lead with power and that\u2019s what Divi<\/a> is here for. Brittany<\/a> embodies the strength, style, and authenticity we champion as a brand. She\u2019s a leader in her space, a hands-on mom, and a powerful businesswoman who already loved and used our products. This partnership couldn\u2019t be a more natural fit.\u201d<\/p>\n

Austin<\/strong> added<\/a>: \u201cAt Divi<\/a>, scalp care isn\u2019t just a beauty trend, it\u2019s the foundation for every great hair day. Our goal is to make Divi<\/a> the product women can\u2019t stop talking about, the one that feels like an investment in long-term hair health. Partnering with Brittany<\/a> lets us share that message with women who admire her strength, style, and self-care ethos.\u201d<\/p>\n

What Fans Can Expect All Season<\/strong><\/h3>\n

Throughout the football season, Brittany<\/a> will star in social activations, offer exclusive content, and share her signature looks. The partnership also spotlights the Brittany Mahomes x Divi Game Day Bundle<\/a>, letting fans recreate her healthy hair style at home. One lucky follower will win the \u201cultimate game day experience,\u201d complete with Brittany<\/a>\u2019s go-to haircare picks.<\/p>\n

For Mahomes<\/a>, Divi<\/a> presents a perfect match of values\u2014confidence, healthy habits, and the power of feeling your best every Sunday.<\/p>\n

Divi\u2019s brand team<\/strong> said<\/a>: \u201cWhen Brittany<\/a> pulls her Divi Dry Shampoo<\/a> from her bag, we want it to be a total main-character moment. We want women everywhere to feel like they\u2019re not just choosing a quick fix with Divi<\/a>, they’re investing in the kind of long-term hair health that keeps them in the spotlight, season after season.\u201d<\/p>\n

Looking Ahead<\/strong><\/h3>\n

With Britany Mahomes<\/a> front and center, Divi<\/a> sets a new benchmark for beauty and wellness partnerships in pro sports\u2014celebrating the balance of family, fame, and self-care. As Austin said<\/a>, this is \u201cjust the start\u201d\u2014more collaborations are expected as the brand continues to champion women in sports, pop culture, and beyond.<\/p>\n

This season, NFL<\/a> fans can expect game day to mean not just touchdowns, but also wellness and confidence for every woman who wants to lead her own huddle.<\/p>\n","protected":false},"excerpt":{"rendered":"This year scalp health and empowered style take the spotlight as Divi teams up with one of football\u2019s…","protected":false},"author":219894228,"featured_media":16933,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1791,1460,1455],"tags":[2107,4346,4347,4349],"class_list":{"0":"post-16930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-celebrity","9":"category-lifestyle","10":"category-sports","11":"tag-brittany-mahomes","12":"tag-divi","13":"tag-scalp","14":"tag-scalp-health","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"\nDivi partners with Brittany Mahomes to launch NFL game day hair wellness campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16930\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Divi partners with Brittany Mahomes to launch NFL game day hair wellness campaign\" \/>\n<meta property=\"og:description\" content=\"This year scalp health and empowered style take the spotlight as Divi teams up with one of football\u2019s…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16930\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T13:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Capture.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1898\" \/>\n\t<meta property=\"og:image:height\" content=\"817\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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