{"id":16936,"date":"2025-09-10T12:57:55","date_gmt":"2025-09-10T18:57:55","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16936"},"modified":"2025-09-10T12:57:55","modified_gmt":"2025-09-10T18:57:55","slug":"shai-gilgeous-alexander-teams-with-ysl-beauty-for-bold-new-myslf-absolu-campaign","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16936","title":{"rendered":"Shai Gilgeous-Alexander Teams with YSL Beauty for Bold New MYSLF ABSOLU Campaign"},"content":{"rendered":"

YSL Beauty<\/a> has tapped NBA sensation Shai Gilgeous-Alexander as the new face for their latest fragrance, MYSLF ABSOLU<\/a>, in the U.S. This partnership celebrates the blend of sport, style, and scent, spotlighting Shai\u2019s dynamic presence both on the basketball court and in culture. As a three-time All-NBA First Team pick and reigning MVP, Shai brings a fresh, authentic energy that perfectly matches YSL\u2019s ethos of bold individuality.<\/p>\n

The campaign highlights Shai\u2019s unique style and quiet confidence, set against a pared-down backdrop to let his true self shine. MYSLF ABSOLU<\/a>, the newest expression in the MYSLF<\/a> fragrance line, amplifies this spirit with an invigorating and luminous scent profile. It opens with cool, spicy notes of fresh ginger and cardamom, layered over the signature bergamot freshness. At its heart lies a radiant orange blossom accentuated by a special accord crafted from flowers grown in YSL\u2019s Moroccan Ourika Community Gardens. The fragrance closes with a warm, sensual base of patchouli and amber, sustainably sourced and fair-trade certified.<\/p>\n

Beyond the scent itself, the design speaks volumes. The bottle is a sleek metallic monolith, created by designer Suzanne Dalton, reflecting modern masculinity with a couture touch. YSL Beauty also embraces sustainability with glass made from recycled materials and packaging that supports responsible forest management.<\/p>\n

Shai\u2019s role as U.S. Voice of MYSLF ABSOLU<\/a> is a celebration of authenticity and self-expression. His charisma and passion align with the fragrance\u2019s message to live boldly, pursue pleasure, and embrace every facet of who you are. Available now starting at $42, MYSLF ABSOLU<\/a> invites everyone to celebrate themselves with radiant confidence and style.<\/p>\n

This collaboration reinforces YSL Beauty\u2019s legacy of marrying timeless luxury with forward-thinking audacity, empowering a new generation to define their own identity on their own terms<\/p>\n","protected":false},"excerpt":{"rendered":"YSL Beauty has tapped NBA sensation Shai Gilgeous-Alexander as the new face for their latest fragrance, MYSLF ABSOLU,…","protected":false},"author":219894228,"featured_media":16937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,1500,1460,1540,1455],"tags":[2106,3101,2105,4358],"class_list":{"0":"post-16936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-featured","9":"category-lifestyle","10":"category-news","11":"category-sports","12":"tag-sga","13":"tag-shai-gilgeous-alexander","14":"tag-ysl","15":"tag-ysl-beauty","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"\nShai Gilgeous-Alexander Teams with YSL Beauty for Bold New MYSLF ABSOLU Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=16936\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shai Gilgeous-Alexander Teams with YSL Beauty for Bold New MYSLF ABSOLU Campaign\" \/>\n<meta property=\"og:description\" content=\"YSL Beauty has tapped NBA sensation Shai Gilgeous-Alexander as the new face for their latest fragrance, MYSLF ABSOLU,…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=16936\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T18:57:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Shai_Final_PressOrganic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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