{"id":16957,"date":"2025-09-15T09:31:14","date_gmt":"2025-09-15T15:31:14","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=16957"},"modified":"2025-09-15T09:31:14","modified_gmt":"2025-09-15T15:31:14","slug":"cwench-hydration-ottawa-senators-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=16957","title":{"rendered":"Ottawa Senators 2025 Name CWENCH Hydration Official Sport Drink in Three-Year Deal"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Hockey fans in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ottawa\">Ottawa<\/a> can look forward to a new game day tradition with <a href=\"https:\/\/bloommarijuana.com\/oh\/lockbourne-columbus-dispensary\/recreational-menu\/product\/2481813%2Bhalf_ounce\/h-by-ricky-williams-powerplay-punch-smalls-14-15g-hybrid%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D\">Powerplay Punch<\/a> and a long list of <a href=\"https:\/\/cwenchhydration.com\/\">CWENCH<\/a>-branded experiences across the region.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>CWENCH Hydration Strengthens Its Roots in Hockey<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This fall the Ottawa Senators enter a collaboration with&nbsp;<a href=\"https:\/\/www.cizzlebrands.com\/\">Cizzle Brands<\/a>&nbsp;that makes <a href=\"https:\/\/cwenchhydration.com\/\">CWENCH Hydration<\/a> the official sport drink of the Senators for the 2025-2026 NHL season and beyond. Not only does the deal lock in beverage exclusivity at <a href=\"https:\/\/www.canadiantirecentre.com\/\">Canadian Tire Centre<\/a>, but it brings a wave of in-arena advertising, festival sponsorships, and a limited-edition flavor\u2014<a href=\"https:\/\/bloommarijuana.com\/oh\/lockbourne-columbus-dispensary\/recreational-menu\/product\/2481813%2Bhalf_ounce\/h-by-ricky-williams-powerplay-punch-smalls-14-15g-hybrid%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D\">Powerplay Punch<\/a>\u2014that hits shelves across Canada\u2019s National Capital Region.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Official Partnership Details and Activation<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Under the three-year agreement, <a href=\"https:\/\/cwenchhydration.com\/\">CWENCH Hydration<\/a> is the only isotonic beverage sold in bottles, cans, or Tetra Pak at the&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.canadiantirecentre.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Canadian Tire Centre<\/a>&nbsp;for <a href=\"https:\/\/www.nhl.com\/senators\/\">Ottawa Senators<\/a> and <a href=\"https:\/\/ottawablackbears.com\/\">Ottawa Black Bears<\/a> games, as well as <a href=\"https:\/\/sensplex.ca\/\">Bell Sensplex<\/a> and <a href=\"https:\/\/sensplex.ca\/\">Richcraft Sensplex<\/a> events. The standout highlight is <a href=\"https:\/\/bloommarijuana.com\/oh\/lockbourne-columbus-dispensary\/recreational-menu\/product\/2481813%2Bhalf_ounce\/h-by-ricky-williams-powerplay-punch-smalls-14-15g-hybrid%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D\">Powerplay Punch<\/a>, branded with Senators logos and designed exclusively for Sens fans\u2014a first for the hockey community.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Support for the campaign comes from key retail partners including&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.cizzlebrands.com\/news\/cizzle-brands-cwench-hydration-tm-now-sold-in-over-300-sobeys-locations-across-canada\" target=\"_blank\" rel=\"nofollow noopener\">Sobeys<\/a>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.cizzlebrands.com\/news\/cizzle-brands-adds-to-its-presence-in-ontario-with-placements-of-cwench-hydration-tm-in-healthy-planet-and-farm-boy\" target=\"_blank\" rel=\"nofollow noopener\">Healthy Planet<\/a>, and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.cizzlebrands.com\/news\/cizzle-brands-bringing-cwench-hydration-tm-to-circle-k-convenience-stores-across-ontario\" target=\"_blank\" rel=\"nofollow noopener\">Circle K<\/a>, making the limited edition easy to find for fans everywhere.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Robust In-Arena and Community Presence<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The agreement brings major advertising exposure for <a href=\"https:\/\/cwenchhydration.com\/\">CWENCH<\/a>, including:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">LED and digital displays throughout Canadian Tire Centre<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Dasherboard visibility on televised away games<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Presenting sponsorship of Senators\u2019 pre-game warm up and youth leagues at Sensplex<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Title sponsorship of Hockey Fest at the Bell Capital Cup<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This partnership also connects with the next generation through spring and summer youth hockey and lacrosse leagues, and features daily promotions at community rinks.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Brand Vision and Growth in Canada<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>John Celenza, Founder, Chairman, and CEO of Cizzle Brands<\/strong>,&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250902625008\/en\/Cizzle-Brands-Announces-CWENCH-Hydration-is-Now-the-Official-Sport-Drink-of-the-NHLs-Ottawa-Senators\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>: \u201cThe start of hockey season in Canada is a special time of year for hockey players, hockey fans of all ages, and for us at <a href=\"https:\/\/www.cizzlebrands.com\/\">Cizzle Brands<\/a>. So, it\u2019s great to be announcing this deal with the Senators, our first official agreement with an NHL team. The <a href=\"https:\/\/cwenchhydration.com\/\">CWENCH Hydration<\/a> brand has reached a key level of maturity, with a particularly strong presence in Canada\u2019s National Capital Region, which will only grow with the launch of <a href=\"https:\/\/bloommarijuana.com\/oh\/lockbourne-columbus-dispensary\/recreational-menu\/product\/2481813%2Bhalf_ounce\/h-by-ricky-williams-powerplay-punch-smalls-14-15g-hybrid%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D\">Powerplay Punch<\/a>. It is a pleasure to team up with the <a href=\"https:\/\/www.nhl.com\/senators\/\">Ottawa Senators<\/a>, for many exciting hockey seasons ahead.\u201d<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/cwenchhydration.com\/\">CWENCH Hydration<\/a> already serves as&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.businesswire.com\/news\/home\/20250403845444\/en\/Cizzle-Brands-CWENCH-Hydration-Becomes-USA-Hockeys-Official-Hydration-Partner\" target=\"_blank\" rel=\"nofollow noopener\">Official Hydration Partner of USA Hockey<\/a>, and notable NHLers like <a href=\"https:\/\/www.nhl.com\/canadiens\/player\/cole-caufield-8481540\">Cole Caufield<\/a> and <a href=\"https:\/\/www.nhl.com\/avalanche\/player\/nathan-mackinnon-8477492\">Nathan MacKinnon<\/a> have been ambassadors for the brand.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Why It Matters for Ottawa Fans<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This partnership cements <a href=\"https:\/\/cwenchhydration.com\/\">CWENCH Hydration<\/a> at the heart of Senators hockey culture, both at the arena and for fans seeking that <a href=\"https:\/\/bloommarijuana.com\/oh\/lockbourne-columbus-dispensary\/recreational-menu\/product\/2481813%2Bhalf_ounce\/h-by-ricky-williams-powerplay-punch-smalls-14-15g-hybrid%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D%20%7C%7C%20''%7D\">Powerplay Punch<\/a> refreshment at home, gyms, or local rinks.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Find more info at&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.cizzlebrands.com\/news\" target=\"_blank\" rel=\"nofollow noopener\">Cizzle Brands<\/a>&nbsp;and&nbsp;<a class=\"break-word hover:text-super hover:decoration-super underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nhl.com\/senators\/news\/senators-team-up-with-cwench-hydration\" target=\"_blank\" rel=\"nofollow noopener\">Ottawa Senators<\/a>. This season, hydration and hockey are set to make history together\u2014one power play at a time.<\/p>\n","protected":false},"excerpt":{"rendered":"Hockey fans in Ottawa can look forward to a new game day tradition with Powerplay Punch and a&hellip;","protected":false},"author":219894229,"featured_media":16958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1540,1450,1455],"tags":[4278,4277,3267,4276,4286],"class_list":{"0":"post-16957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-news","9":"category-retail","10":"category-sports","11":"tag-cizzle","12":"tag-cwench-hydration","13":"tag-nhl-sponsorships","14":"tag-ottawa-senators","15":"tag-powerplay-punch","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- 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