{"id":17216,"date":"2025-10-03T18:25:27","date_gmt":"2025-10-04T00:25:27","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17216"},"modified":"2025-10-27T14:33:02","modified_gmt":"2025-10-27T20:33:02","slug":"premier-lacrosse-league-us-bank-oculus-nyc","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17216","title":{"rendered":"Premier Lacrosse League and U.S. Bank Bring Lacrosse to the Oculus in New York City"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/premierlacrosseleague.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Premier Lacrosse League (PLL)<\/a>\u00a0and\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.usbank.com\/index.html\" target=\"_blank\" rel=\"nofollow noopener\">U.S. Bank<\/a>\u00a0turned the iconic\u00a0Oculus at World Trade Center in New York City into the city\u2019s lacrosse epicenter for one full day on September 9, 2025. The event, complete with a real turf field and eight hours of public engagement, showcased the PLL\u2019s ambition to bring the sport\u2019s energy directly to fans, communities, and one of New York\u2019s busiest and most visually stunning venues, just days ahead of the 2025 <a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/premierlacrosseleague.com\/championship\" target=\"_blank\" rel=\"nofollow noopener\">PLL Championship<\/a> in Harrison, New Jersey.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">The PLL and U.S. Bank Transform the Oculus<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This landmark event featured a full slate of competitions, player meet-and-greets, youth showcases with\u00a0Harlem Lacrosse\u00a0and the\u00a0Brooklyn Crescents, and a thrilling NYPD vs. FDNY PLL skills challenge. Throughout the day, stars from both the\u00a0PLL\u00a0and\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.wllofficial.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Women\u2019s Lacrosse League (WLL)<\/a>\u00a0circulated, inspiring both young athletes and new fans while shining a spotlight on the rapidly growing sport. The day capped with\u00a0U.S. Bank\u00a0donating $10,000 to FDNY and NYPD charities, reinforcing the event\u2019s commitment to giving back to the community and first responders who embody New York&#8217;s resilience.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">A League Built for Fans and Athletes<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Founded by Paul and Mike Rabil in 2018, the\u00a0PLL\u00a0is a revolutionary professional field lacrosse league. Launching its first season in June 2019, it started with a 14-week, 12-city, tour-based season\u2014eschewing fixed franchises for a barnstorming festival style designed to maximize national impact and TV presence. Backed by major investors including the Chernin Group, Raine Group, and Joseph Tsai, the PLL\u2019s player-focused model provides equitable salaries, healthcare, and even league equity, ensuring the athletes driving the league\u2019s success have a stake in its future.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The PLL now comprises eight teams, including the\u00a0New York Atlas\u00a0and\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/premierlacrosseleague.com\/teams\/denver-outlaws\" target=\"_blank\" rel=\"nofollow noopener\">Denver Outlaws<\/a>, who will battle for the title at the 2025\u00a0PLL U.S. Bank Championship. The teams are evenly split into Eastern and Western Conferences, with the\u00a0Cannons Lacrosse Club representing Boston and the rebranded Outlaws bringing Denver\u2019s legacy from the MLL merger.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Community, Youth, and Innovation<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Oculus event highlighted PLL and U.S. Bank\u2019s shared commitment to access and community engagement. Youth activation included showcases by\u00a0Harlem Lacrosse, which empowers at-risk youth through academic support and lacrosse instruction, and the\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/brooklyncrescents.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Brooklyn Crescents Lacrosse Club<\/a>, a model for diversity and achievement in urban lacrosse. The NYPD and FDNY skills competition underscored the unifying power of sport\u2014bridging civic pride, teamwork, and healthy competition.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Michael Lacorazza, U.S. Bank\u2019s chief marketing officer,<\/strong> highlighted the importance of these efforts: \u201cAt U.S. Bank, we believe in the power of play and how it brings together communities. This event gave New Yorkers and visitors a chance to connect and enjoy the game of lacrosse together. We\u2019re proud to partner with the PLL and WLL to bring joy and play into the Oculus.\u201d<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Growth and the Future: The PLL\u2019s Evolution<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In just seven seasons, the PLL has become the world\u2019s top pro field lacrosse league, named SBJ&#8217;s Breakthrough Sport of the Year, and forged a merger with Major League Lacrosse in late 2020. Its business model\u2014players as partners, open social highlights for brand building, high-energy tour stops, and innovative content across NBC and ESPN- has positioned it as a Silicon Valley-style disruptor in the sports world.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In 2024 and beyond, PLL teams were assigned home cities for the first time, entering Phase 2 of the league\u2019s expansion vision. The eight current clubs play home games throughout the country but retain neutral site and festival weekends\u2014keeping fan energy high and local activation strong. According to Paul Rabil, Phase 3 may eventually see a traditional home-and-away schedule, bringing pro lacrosse even closer to the community.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">The 2025 U.S. Bank PLL Championship<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Oculus activation set the stage for the highly anticipated championship, which sends the New York Atlas and Denver Outlaws to the Sports Illustrated Stadium in Harrison, NJ, on September 14, 2025. Tickets, event schedules, and league updates are available at\u00a0premierlacrosseleague.com\u00a0and on PLL\u2019s\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/pll\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">official social media<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"The\u00a0Premier Lacrosse League (PLL)\u00a0and\u00a0U.S. Bank\u00a0turned the iconic\u00a0Oculus at World Trade Center in New York City into the city\u2019s&hellip;","protected":false},"author":219894228,"featured_media":17224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1483,1540,1455],"tags":[2159,2815,3942],"class_list":{"0":"post-17216","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-footwear-events","9":"category-news","10":"category-sports","11":"tag-premier-lacrosse-league","12":"tag-the","13":"tag-u-s-bank","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Premier Lacrosse League and U.S. Bank Bring Lacrosse to the Oculus in New York City<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=17216\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premier Lacrosse League and U.S. Bank Bring Lacrosse to the Oculus in New York City\" \/>\n<meta property=\"og:description\" content=\"The\u00a0Premier Lacrosse League (PLL)\u00a0and\u00a0U.S. Bank\u00a0turned the iconic\u00a0Oculus at World Trade Center in New York City into the city\u2019s&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=17216\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-04T00:25:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T20:33:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-20-125302-1170x605.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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