{"id":17229,"date":"2025-09-20T14:00:33","date_gmt":"2025-09-20T20:00:33","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17229"},"modified":"2025-10-28T12:09:50","modified_gmt":"2025-10-28T18:09:50","slug":"efgh-title-sponsor-tour-de-france-singapore-criterium-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17229","title":{"rendered":"EFGH Becomes Title Sponsor of Tour de France Singapore Criterium"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Less than 18 months after launching, <a href=\"https:\/\/efgh.xyz\/\">Embed Financial Group Holdings (EFGH)<\/a> has become the Title Sponsor of the Tour de France EFGH Singapore Criterium 2025, marking its bold move from fintech start-up to global sports stage.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">From Singapore Start-Up to Global Player<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/efgh.xyz\/\" target=\"_blank\" rel=\"nofollow noopener\">EFGH<\/a> isn\u2019t a typical fintech; it describes itself as a \u201cFinternet\u201d platform, focused on building seamless financial infrastructure, insurance, credit, payments, and remittances\u2014across borders. Unlike traditional app-based businesses, EFGH builds the \u201cdigital plumbing\u201d enabling embedded finance and scalable solutions for a wide ecosystem of partners ranging from insurers and telcos to e-commerce and NGOs.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Since its inception, EFGH\u2019s reach has rapidly extended beyond Singapore into high-growth markets throughout Asia and Africa, including operations in\u00a0Indonesia,\u00a0Nigeria,\u00a0South Africa,\u00a0Ghana, the\u00a0Democratic Republic of the Congo,\u00a0Botswana, and\u00a0Zimbabwe. In each location, EFGH partners with local financial institutions and service platforms, embedding products like\u00a0ConnectSure\u00a0(for insurance integration),\u00a0SMESure\u00a0(for SME operations), and\u00a0GAT (growth acquisition toolkit), all designed to help communities and enterprises build security and financial opportunity.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Why Sponsor the Tour de France Singapore Criterium?<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/singaporecriterium.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Tour de France Singapore Criterium<\/a>\u00a0has rapidly become Asia\u2019s premier cycling event and a showpiece for elite sport and urban engagement. The event is:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Projected to attract over <strong>30,000 spectators<\/strong>\u00a0in 2024, largely with free access at the historic Padang,<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Broadcast to <strong>74.5 million global viewers<\/strong>\u00a0in 190 territories with a\u00a0<strong>media value of US$48 million<\/strong>,<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Supported by 61 broadcasters, delivering international exposure on par with the world\u2019s largest cycling destinations.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For EFGH, partnering with this platform goes beyond branding, it\u2019s a cultural and strategic signal. \u201cThe Tour de France EFGH Singapore Criterium is about riders pushing limits together. At EFGH, we are building the same thing in finance, an open road where everyone, from a shopkeeper in Jakarta to a remittance worker in Zimbabwe, can ride with trust and confidence,\u201d said <strong>Dennis Ng, EFGH\u2019s Executive Chairman.<\/strong><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong><a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.linkedin.com\/in\/agnes-goh-9014a41ab\/?originalSubdomain=sg\" target=\"_blank\" rel=\"nofollow noopener\">Agnes Goh<\/a>, Managing Director of\u00a0Evoke EXP<\/strong>, organiser of the criterium, adds, \u201cWith partners like\u00a0<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.visitsingapore.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Singapore Tourism Board<\/a>, Amaury Sport Organisation, and EFGH, we\u2019re shaping a platform blending world-class sport, community impact, and business connectivity.\u201d<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Community Roots: Participation for All<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Singapore Criterium isn\u2019t just about elite racers.\u00a0EFGH\u00a0is supporting popular formats like\u00a0<strong>\u00c0 l\u2019Attaque, <\/strong>including team time trials, masters\u2019 and foldie sprints, and the Anywheel Community Cycle, that let local riders and everyday Singaporeans share the circuit with the pros. These programs mirror EFGH\u2019s broader mission: to make finance not just global and professional, but also accessible and community-driven.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Strategic Ambition: Bridging Asia and Africa<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">EFGH\u2019s Tour de France title sponsorship reflects a larger vision. The company\u2019s focus is to build a\u00a0<strong>financial internet<\/strong> connecting the fastest-growing digital finance regions on earth, Asia and Africa. Citing\u00a0McKinsey, Africa\u2019s financial-services market is estimated to be worth up to\u00a0<strong>US$230 billion in annual revenues by 2025<\/strong>. EFGH intends to power this growth with sustainable infrastructure, enabling financial literacy, inclusion, and opportunity at both local and systemic levels.<\/p>\n<h3>EFGH&#8217;s Platform: Infrastructure for the Next Decade<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">EFGH\u00a0provides a modular suite of tools that includes:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">ConnectSure: a middleware for embedded insurance and digital platforms,<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">SMESure: business ecosystems for SME management, protection, and finance,<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">GAT: a lead generation engine for fast user growth and targeted engagement.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">These solutions are designed to integrate with existing platforms and scale with each partner\u2019s needs, helping government programs, fintechs, insurers, and marketplaces digitize, connect, and grow in even the most complex markets.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Shaping the Future: Sports, Growth, and Global Reach<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">EFGH\u2019s meteoric sponsorship move is representative of the brand\u2019s unique market philosophy: blending infrastructure innovation with grassroots involvement, digital finance with global sports, and Asian dynamism with African opportunity. The\u00a0<strong>Tour de France EFGH Singapore Criterium 2025<\/strong>\u00a0becomes both a showcase for elite racing and a celebration of accessibility and shared progress.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For more information on the event and community activities, visit the\u00a0Singapore Criterium\u2019s official site\u00a0and follow\u00a0EFGH\u00a0for updates, whitepapers, and broader company thinking.<\/p>\n","protected":false},"excerpt":{"rendered":"Less than 18 months after launching, Embed Financial Group Holdings (EFGH) has become the Title Sponsor of the&hellip;","protected":false},"author":219894228,"featured_media":17249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1483,1455],"tags":[4188,4191,2126,4189,4187,4190],"class_list":{"0":"post-17229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-footwear-events","9":"category-sports","10":"tag-efgh","11":"tag-embed-financial","12":"tag-embed-financial-group-holdings","13":"tag-sports-sponsorship","14":"tag-tour-de-france-singapore","15":"tag-tour-de-france-singapore-criterium","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EFGH Becomes Title Sponsor of Tour de France Singapore Criterium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=17229\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFGH Becomes Title Sponsor of Tour de France Singapore Criterium\" \/>\n<meta property=\"og:description\" content=\"Less than 18 months after launching, Embed Financial Group Holdings (EFGH) has become the Title Sponsor of the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=17229\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-20T20:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T18:09:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Dennis_Ng__Founder___Executive_Chairman_of_EFGH_and_Agnes_Goh__Managing_Director__Evoke_Exp-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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