{"id":17234,"date":"2025-10-02T12:52:40","date_gmt":"2025-10-02T18:52:40","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17234"},"modified":"2025-10-02T12:52:40","modified_gmt":"2025-10-02T18:52:40","slug":"maybelline-matte-ink-ilona-maher","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17234","title":{"rendered":"Maybelline launches Only in Matte Ink campaign with Olympic rugby star Ilona Maher"},"content":{"rendered":"

Olympic-level rugby meets bold beauty as a longwear lipstick goes through the ultimate sports test on and off the field.<\/p>\n

Real Athletes Put Iconic Lipstick to the Test<\/strong><\/h3>\n

Maybelline New York<\/a> has launched a new campaign, \u201cOnly in Matte Ink,\u201d<\/a> starring Rugby Olympic Medalist Ilona Maher<\/a>, with her sisters Olivia and Adrianna, and fellow Olympic rugby player Nicole Heavirland<\/a>. The high-energy spot shows Ilona\u2019s signature red lip holding up through eating, celebrating, tough tackles, sideline sips, and even a post-win water jug shower. The message is clear: Maybelline<\/a>\u2019s Super Stay Matte Ink<\/a> Liquid Lipstick endures real sport, real snacks, and real life\u2014staying flawless under the most extreme athletic challenges.<\/p>\n

Confidence and Authenticity in Every Shade<\/strong><\/h3>\n

Samantha Steinberger, AVP, Head of Brand Engagement US for Maybelline New York,<\/strong> said<\/a>:
\n\u201cWe’re thrilled to partner with Ilona Maher<\/a> for our ‘Only in Matte Ink’<\/a> campaign, highlighting the bold staying power of Super Stay Matte Ink<\/a> in action. Ilona embodies the confidence, individuality, and resilience at the heart of Maybelline New York<\/a>‘s mission to inspire self-expression without limits. Her fearless approach to sport and beauty, combined with her genuine love for Super Stay Matte Ink, makes her the perfect partner to bring this campaign to life.\u201d<\/p>\n

In the spot, Ilona<\/a>\u2019s humor, tenacity, and individuality shine through\u2014as do her lips. This campaign is about more than beauty: it\u2019s about showing that performance products belong in every woman\u2019s kit, whether that\u2019s for game day or just another Monday.<\/p>\n

Ilona\u2019s Full-Circle Beauty Moment<\/strong><\/h3>\n

Ilona Maher<\/strong> said<\/a>:
\n\u201cI’ve worn Maybelline<\/a>‘s Super Stay Matte Ink<\/a> for years, from dressing up to matches and major tournaments, so collaborating with the brand on this campaign was truly a full-circle moment. The campaign put a fun twist on my everyday life wearing Super Stay Matte Ink<\/a>, and it’s exciting to show the goofy, unfiltered, and powerful side of sports, proving that beauty belongs everywhere.\u201d<\/p>\n

Shades, Performance, and Application<\/strong><\/h3>\n

Available in 36 super-saturated, transfer-proof shades, Super Stay Matte Ink<\/a> Liquid Lipstick boasts a precise arrow applicator, waterproof formula, and up to 16 hours of all-day wear. From true red to classic nudes and neon brights, there\u2019s a color for every expression. The tool delivers perfect results for active lifestyles\u2014on and off the field.<\/p>\n

Built to Endure\u2014In Sport and Beauty<\/strong><\/h3>\n

The \u201cOnly in Matte Ink\u201d<\/a> campaign, produced by Shutterstock Studios<\/a> and directed by Alexandra Gavillet<\/a>, uses visual storytelling and personality-driven footage to blend the worlds of sport and self-expression. Recent Maybelline partnerships\u2014with the Women\u2019s Professional Lacrosse League, New York Road Runners<\/a> (NYC Marathon), and WWE<\/a>\u2014show the brand\u2019s commitment to empowering women who push boundaries and redefine beauty norms.<\/p>\n

Learn more and shop the full Super Stay Matte Ink collection here<\/a>. This campaign proves that self-expression, confidence, and bold color have no limits\u2014on the pitch or wherever life leads.<\/p>\n","protected":false},"excerpt":{"rendered":"Olympic-level rugby meets bold beauty as a longwear lipstick goes through the ultimate sports test on and off…","protected":false},"author":219894228,"featured_media":17658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1364,1460,1540,1455],"tags":[3957,2127,3958,3959],"class_list":{"0":"post-17234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-fashion","9":"category-lifestyle","10":"category-news","11":"category-sports","12":"tag-ilona-maher","13":"tag-maybelline","14":"tag-maybelline-new-york","15":"tag-super-stay","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"\nMaybelline launches Only in Matte Ink campaign with Olympic rugby star Ilona Maher<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=17234\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maybelline launches Only in Matte Ink campaign with Olympic rugby star Ilona Maher\" \/>\n<meta property=\"og:description\" content=\"Olympic-level rugby meets bold beauty as a longwear lipstick goes through the ultimate sports test on and off…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=17234\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T18:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/10\/img_7846.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"877\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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