{"id":17433,"date":"2025-09-29T11:56:36","date_gmt":"2025-09-29T17:56:36","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17433"},"modified":"2025-09-29T11:56:36","modified_gmt":"2025-09-29T17:56:36","slug":"stanley-1913-psg-2025-football-partnership","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17433","title":{"rendered":"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a> and <a href=\"https:\/\/www.psg.fr\/en\">Paris Saint-Germain<\/a> are creating a new standard in sport and lifestyle partnerships by fusing iconic hydration products with global football culture for fans and athletes everywhere.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Breaking Ground at the Intersection of Sport and Culture<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a>, the renowned brand for premium hydration gear, has joined forces with <a href=\"https:\/\/www.psg.fr\/en\">Paris Saint-Germain (PSG)<\/a>, one of the world\u2019s top football clubs, for a multi-year official partnership. This is the first time <a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a> has become an official partner of a French football club\u2014a clear move to anchor the brand within the European and global sports community.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The partnership promises more than just product\u2014it marks a cultural alliance where \u201chydration, performance, and style\u201d meet at every stage: from the pitch to the stands to the everyday routines of fans and players alike. A <a href=\"https:\/\/www.prnewswire.com\/news-releases\/stanley-1913-brand-and-paris-saint-germain-fuse-culture-lifestyle-and-performance-in-official-new-multi-year-partnership-302566257.html\">capsule collection<\/a> will launch later this year, blending Stanley\u2019s design DNA with the visual identity and Parisian style of <a href=\"https:\/\/www.psg.fr\/en\">PSG<\/a> for an experience that goes beyond matchday.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>From Locker Room to Local Community<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.psg.fr\/en\">PSG<\/a>\u2019s first-team men\u2019s squad will integrate <a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a> products into their routines, reinforcing hydration as essential to optimal performance during training, recovery, and competition. The partnership also aims to activate local communities, with a series of unique live experiences for the fans in Paris and beyond.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Richard Heaselgrave, Chief Revenue Officer of PSG,<\/strong>&nbsp;<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.prnewswire.com\/news-releases\/stanley-1913-brand-and-paris-saint-germain-fuse-culture-lifestyle-and-performance-in-official-new-multi-year-partnership-302566257.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>:<br \/>\n\u201cThis partnership perfectly illustrates our ambition to associate world-renowned brands with the excellence of <a href=\"https:\/\/www.psg.fr\/en\">Paris Saint-Germain<\/a>. Thanks to <a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a>, the Club continues to stay ahead of the curve by sharing common values. Together, we will place performance, style, and innovation at the heart of our daily requirements for our athletes, our global fan communities, and all sports enthusiasts.\u201d<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Ben James, General Manager EMEA of PMI WW Brands, LLC,<\/strong>&nbsp;<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.prnewswire.com\/news-releases\/stanley-1913-brand-and-paris-saint-germain-fuse-culture-lifestyle-and-performance-in-official-new-multi-year-partnership-302566257.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>:<br \/>\n\u201cWe are excited to join forces with <a href=\"https:\/\/www.psg.fr\/en\">Paris Saint-Germain<\/a>\u2014one of Europe\u2019s most decorated and prestigious football clubs. <a href=\"https:\/\/www.psg.fr\/en\">PSG<\/a> consistently shows how sport and lifestyle can come together to shape culture, and with our shared values we look forward to enhancing the matchday experience for fans everywhere. This is an important step in <a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a>\u2019s ambition to become a leading presence in the world of sport. Football is a lifestyle and we recognise our potential to meet fans in their everyday lives and help them express their love for the game.\u201d<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>A Future Fueled by Performance and Style<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Following <a href=\"https:\/\/www.stanley1913.com\/\">Stanley<\/a>\u2019s expansion across outdoor sports and action-lifestyle partnerships in the US, this <a href=\"https:\/\/www.psg.fr\/en\">PSG<\/a> collaboration solidifies the brand\u2019s role as a key player where sport, design, and fan community converge. The upcoming product line will deliver function and fashion, while planned activations are set to elevate PSG\u2019s matchday spirit and reach new audiences across continents.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Fans can look forward to exclusive new <a href=\"https:\/\/www.prnewswire.com\/news-releases\/stanley-1913-brand-and-paris-saint-germain-fuse-culture-lifestyle-and-performance-in-official-new-multi-year-partnership-302566257.html\">Stanley 1913 x PSG collection<\/a>s and events arriving later this year at <a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/stanley1913.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Stanley1913.com<\/a>&nbsp;and stay connected by following&nbsp;<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.instagram.com\/stanley_brand\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">@stanley_brand<\/a>&nbsp;on Instagram. This is more than a brand tie-in\u2014it is a forward-looking step for both <a href=\"https:\/\/www.stanley1913.com\/\">Stanley 1913<\/a> and <a href=\"https:\/\/www.psg.fr\/en\">PSG<\/a> in crafting the next era of engaged, lifestyle-driven sports culture<\/p>\n","protected":false},"excerpt":{"rendered":"Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic&hellip;","protected":false},"author":219894229,"featured_media":17435,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1500,1,1460,1450,1455],"tags":[4106,1997],"class_list":{"0":"post-17433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-featured","9":"category-uncategorized","10":"category-lifestyle","11":"category-retail","12":"category-sports","13":"tag-paris-saint","14":"tag-stanley-1913","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stanley 1913 and PSG 2025 Launch First Official French Football Partnership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=17433\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership\" \/>\n<meta property=\"og:description\" content=\"Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=17433\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T17:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FM Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FM Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433\"},\"author\":{\"name\":\"FM Team\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\"},\"headline\":\"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership\",\"datePublished\":\"2025-09-29T17:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433\"},\"wordCount\":517,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg\",\"keywords\":[\"Paris Saint\",\"Stanley 1913\"],\"articleSection\":[\"Business\",\"Featured\",\"Industry\",\"Lifestyle\",\"Retail\",\"Sports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433\",\"url\":\"https:\/\/footwearmagazine.com\/?p=17433\",\"name\":\"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg\",\"datePublished\":\"2025-09-29T17:56:36+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=17433\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"Credit: Stanley 1913\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=17433#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\",\"name\":\"FM Team\",\"url\":\"https:\/\/footwearmagazine.com\/?author=219894229\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=17433","og_locale":"en_US","og_type":"article","og_title":"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership","og_description":"Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic&hellip;","og_url":"https:\/\/footwearmagazine.com\/?p=17433","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2025-09-29T17:56:36+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg","type":"image\/jpeg"}],"author":"FM Team","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"FM Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=17433#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=17433"},"author":{"name":"FM Team","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2"},"headline":"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership","datePublished":"2025-09-29T17:56:36+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=17433"},"wordCount":517,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=17433#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg","keywords":["Paris Saint","Stanley 1913"],"articleSection":["Business","Featured","Industry","Lifestyle","Retail","Sports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=17433","url":"https:\/\/footwearmagazine.com\/?p=17433","name":"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=17433#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=17433#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg","datePublished":"2025-09-29T17:56:36+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=17433#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=17433"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=17433#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg","width":1000,"height":1000,"caption":"Credit: Stanley 1913"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=17433#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Stanley 1913 and PSG 2025 Launch First Official French Football Partnership"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2","name":"FM Team","url":"https:\/\/footwearmagazine.com\/?author=219894229"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/09\/Stanley1913_PSG.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-4xb","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/17433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894229"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17433"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/17433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/17435"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}