{"id":17484,"date":"2025-09-30T09:41:26","date_gmt":"2025-09-30T15:41:26","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17484"},"modified":"2025-09-30T09:41:26","modified_gmt":"2025-09-30T15:41:26","slug":"tampa-bay-lightning-2025-streaming-66","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17484","title":{"rendered":"Tampa Bay Lightning Launches First Team-Owned Streaming Service for $66 Season Access"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.nhl.com\/lightning\/\">Tampa Bay Lightning<\/a> fans gain unprecedented access to live hockey as the team launches its first direct-to-consumer streaming service just in time for the new season.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>New Streaming Era: Flexible, Affordable, and Fan-First<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Debuting September 26, 2025, the <a href=\"https:\/\/www.nhl.com\/lightning\/\">Lightning<\/a>\u2019s new DTC platform\u2014powered by <a href=\"https:\/\/viewlift.com\/\">ViewLift<\/a>\u2014brings all locally-carried games directly to subscribers on web, iOS, Android, <a href=\"https:\/\/tv.apple.com\/\">Apple TV<\/a>, <a href=\"https:\/\/tv.google\/intl\/en_in\/\">Google TV<\/a>, and <a href=\"https:\/\/www.roku.com\/intl?next=\/products\/players&#038;source=www.roku.com\">Roku devices<\/a> for one accessible price of $66 per season (less than a dollar a game). Early subscribers benefit from a free trial through October 7.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This innovation reflects a league-wide move toward fan-friendly solutions and marks the first time the three-time <a href=\"https:\/\/www.nhl.com\/news\/nhl-stanley-cup-champions-winners-complete-list-287705398\">Stanley Cup Champions<\/a> have introduced a team-owned streaming service. Fans can choose flexible viewing options and never miss a goal, a critical play, or the energy of live Lightning hockey\u2014anytime, anywhere, and on their device of choice.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Executive Vision and the Future of Viewing<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">&#8220;Launching this new platform is about more than streaming games. It&#8217;s about reimagining how <a href=\"https:\/\/www.nhl.com\/lightning\/\">Lightning<\/a> fans connect with their team,&#8221; <strong>Chris Overholt<\/strong>, <strong>Chief Commercial Officer at the Lightning<\/strong>,&nbsp;<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.prnewswire.com\/news-releases\/tampa-bay-lightning-launches-new-dtc-streaming-service-with-viewlift-302567041.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>. &#8220;We&#8217;re creating a direct connection that puts fans in control, giving them the flexibility to watch anytime, anywhere, on the device that they use most. This is just the beginning of how we plan to innovate and deliver an even more interactive experience to the game our fans love.&#8221;<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">As streaming eclipses traditional TV, the Lightning\u2019s move speaks directly to digital-first fans and sets a new standard for <a href=\"https:\/\/www.nhl.com\/\">NHL<\/a> franchises. Subscribers will receive future fan engagement and personalization features, designed to make each viewing session more immersive and community-oriented.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>A Proven Platform With Championship Credentials<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/viewlift.com\/\">ViewLift<\/a>, which powers the new <a href=\"https:\/\/www.nhl.com\/lightning\/fans\/mobile-app\">Lightning app<\/a>, is the streaming provider of seven of the last eight <a href=\"https:\/\/en.wikipedia.org\/wiki\/Stanley_Cup\">Stanley Cup<\/a>&nbsp;winners\u2014including the <a href=\"https:\/\/www.nhl.com\/panthers\/\">Panthers<\/a>, <a href=\"https:\/\/www.nhl.com\/goldenknights\/\">Golden Knights<\/a>, and <a href=\"https:\/\/www.nhl.com\/lightning\/\">Lightning<\/a>\u2014demonstrating robust reliability and feature-rich performance for big-stage hockey. <strong>Rick Allen, CEO of ViewLift<\/strong>, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/tampa-bay-lightning-launches-new-dtc-streaming-service-with-viewlift-302567041.html\">notes<\/a>, &#8220;<a href=\"https:\/\/www.nhl.com\/lightning\/\">Tampa Bay&#8217;<\/a>s passionate fans can now stream all locally-carried games live, and will soon enjoy a suite of new personalized features to enhance their fan experience.&#8221;<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The platform also marks a technical milestone, integrating with the <a href=\"https:\/\/www.nhl.com\/lightning\/fans\/mobile-app\">Lightning\u2019s main app<\/a> and supporting simultaneous device access for fans at home or on the go.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Where to Subscribe and What to Expect<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.nhl.com\/lightning\/\">Lightning<\/a> supporters can subscribe for the full 2025\u201326 season at&nbsp;<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/tblightning.tv\/\" target=\"_blank\" rel=\"nofollow noopener\">TBLightning.tv<\/a>&nbsp;and start streaming immediately. Games are also available through the team\u2019s enhanced <a href=\"https:\/\/www.nhl.com\/lightning\/fans\/mobile-app\">mobile app<\/a>; details\u2014including sign-up guides and supported devices\u2014are available at&nbsp;<a class=\"hover:text-super hover:decoration-super break-words underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/www.nhl.com\/lightning\/news\/tampa-bay-lightning-scripps-sports-announce-channel-line-up-how-where-to-watch\" target=\"_blank\" rel=\"nofollow noopener\">TampaBayLightning.com\/HowtoWatch<\/a>.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This launch cements <a href=\"https:\/\/www.nhl.com\/lightning\/\">Tampa Bay<\/a>\u2019s commitment to accessibility, innovation, and a deeper connection with the next generation of hockey fans\u2014making Lightning games more available, social, and affordable than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"Tampa Bay Lightning fans gain unprecedented access to live hockey as the team launches its first direct-to-consumer 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