{"id":17687,"date":"2025-10-12T21:25:35","date_gmt":"2025-10-13T03:25:35","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17687"},"modified":"2025-10-25T20:24:36","modified_gmt":"2025-10-26T02:24:36","slug":"fanduel-amazon-nba-wnba-odds","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17687","title":{"rendered":"FanDuel Becomes Official Odds Provider for NBA and WNBA on Amazon Prime Video"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.fanduel.com\/\">FanDuel<\/a> partners with <a href=\"https:\/\/www.amazon.co.uk\/\">Amazon<\/a> to revolutionize <a href=\"https:\/\/www.nba.com\/\">NBA<\/a> and <a href=\"https:\/\/www.wnba.com\/\">WNBA<\/a> viewing with real-time bet tracking and exclusive content featuring <a href=\"https:\/\/en.wikipedia.org\/wiki\/Blake_Griffin\">Blake Griffin<\/a>.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Unlocking Next-Gen Basketball Fandom on Prime Video<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Starting this<a href=\"https:\/\/www.nba.com\/\"> NBA<\/a> season, basketball fans watching on <a href=\"https:\/\/www.primevideo.com\/offers\/nonprimehomepage\/ref=dv_web_force_root\">Prime Video<\/a> will experience a seamless integration of <a href=\"https:\/\/www.fanduel.com\/\">FanDuel<\/a>\u2019s market-leading odds, insights, and personalized bet tracking features. With the new \u201cOpt-in Bet Tracking\u201d and \u201cOdds View\u201d overlays, fans can link their <a href=\"https:\/\/www.fanduel.com\/\">FanDuel<\/a> and <a href=\"https:\/\/www.primevideo.com\/offers\/nonprimehomepage\/ref=dv_web_force_root\">Prime Video<\/a> accounts to follow their active bets live on screen\u2014monitoring outcomes, progress, and win\/loss status as the game unfolds. The Odds View feature also provides real-time updates on moneylines, spreads, totals, prop bets, and parlays to add instant, contextual excitement to every major play.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Importantly, fans can see and track bets but cannot place wagers directly on <a href=\"https:\/\/www.primevideo.com\/offers\/nonprimehomepage\/ref=dv_web_force_root\">Prime Video<\/a>\u2014keeping the focus on personalized engagement, entertainment, and up-to-the-minute storytelling that connects game action with betting narratives.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Executive Insights (Fan Engagement at the Forefront)<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Mike Raffensperger, President of Sports at FanDuel,<\/strong>&nbsp;<a class=\"reset interactable cursor-pointer text-super hover:underline font-bold\" href=\"https:\/\/www.prnewswire.com\/news-releases\/fanduel-and-amazon-announce-exclusive-odds-provider-partnership-for-nba-and-wnba-on-prime-video-302571186.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>:<br \/>\n\u201cOur partnership as the official odds provider for <a href=\"https:\/\/www.nba.com\/\">NBA<\/a> and <a href=\"https:\/\/www.wnba.com\/\">WNBA<\/a> on <a href=\"https:\/\/www.primevideo.com\/offers\/nonprimehomepage\/ref=dv_web_force_root\">Prime Video<\/a> represents a significant milestone in how we connect with basketball fans. By integrating custom content into Prime Video&#8217;s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.\u201d<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Danielle Carney, Head of U.S. Video and Live Sports Sales at Amazon Ads,<\/strong>&nbsp;<a class=\"reset interactable cursor-pointer text-super hover:underline font-bold\" href=\"https:\/\/www.prnewswire.com\/news-releases\/fanduel-and-amazon-announce-exclusive-odds-provider-partnership-for-nba-and-wnba-on-prime-video-302571186.html\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>:<br \/>\n&#8220;It&#8217;s important to partner with brands that are invested in enhancing the fan experience. We&#8217;re helping to transform how brands reach highly engaged consumers. By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.&#8221;<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Creative Campaigns (Blake Griffin Leads the Charge)<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Part of the partnership\u2019s impact will come through creative <a href=\"https:\/\/www.fanduel.com\/\">FanDuel<\/a> campaigns featuring former <a href=\"https:\/\/www.nba.com\/\">NBA<\/a> All-Star and <a href=\"https:\/\/www.primevideo.com\/offers\/nonprimehomepage\/ref=dv_web_force_root\">Prime Video<\/a> analyst <a href=\"https:\/\/en.wikipedia.org\/wiki\/Blake_Griffin\">Blake Griffin<\/a>. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Blake_Griffin\">Griffin<\/a> will serve as an ambassador, integrating <a href=\"https:\/\/www.fanduel.com\/\">FanDuel<\/a> odds and betting content into on-air segments, social media, live events, and digital activations\u2014adding fresh perspective and humor to drive fan interest and engagement around every <a href=\"https:\/\/www.nba.com\/\">NBA<\/a> and <a href=\"https:\/\/www.wnba.com\/\">WNBA<\/a> matchup.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Looking Ahead (The Future of Interactive Sports Viewing)<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">With<a href=\"https:\/\/www.fanduel.com\/\"> FanDuel<\/a> powering <a href=\"https:\/\/www.nba.com\/\">NBA<\/a> and <a href=\"https:\/\/www.wnba.com\/\">WNBA<\/a> bet visualization on <a href=\"https:\/\/www.primevideo.com\/offers\/nonprimehomepage\/ref=dv_web_force_root\">Prime Video<\/a>, the fan experience becomes more immersive, informative, and interactive than ever. The collaboration is positioned at the forefront of sports and technology, just as Amazon begins its 11-year <a href=\"https:\/\/www.nba.com\/\">NBA<\/a> national media deal, streaming dozens of games per year to global audiences.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">As sports betting continues to grow and streaming platforms look for ways to keep fans engaged in real time, the <a href=\"https:\/\/www.fanduel.com\/\">FanDuel<\/a>\u2013<a href=\"https:\/\/www.amazon.co.uk\/\">Amazon<\/a> partnership sets a new standard for how leagues, brands, and digital broadcasters can connect with viewers\u2014and transform how every pass, dunk, and buzzer-beater is experienced and remembered.<\/p>\n","protected":false},"excerpt":{"rendered":"FanDuel partners with Amazon to revolutionize NBA and WNBA viewing with real-time bet tracking and exclusive content 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