{"id":17717,"date":"2025-10-06T08:21:45","date_gmt":"2025-10-06T14:21:45","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17717"},"modified":"2025-10-25T20:27:10","modified_gmt":"2025-10-26T02:27:10","slug":"staxx-gen-z-athletes-ai-financial-platform","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17717","title":{"rendered":"Barnett Twins Launch Staxx to Empower Gen Z Athletes with AI Financial Tools"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> gives young athletes and under-30 earners a smart new way to take control of their finances and build lasting wealth by a new app.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Empowering Athletes and Families for Financial Success<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Having experienced the world of youth sports firsthand\u2014competing in lacrosse and <a href=\"https:\/\/www.ncaa.com\/sports\/rowing\/d1\">rowing all the way to Division 1<\/a> at the <a href=\"https:\/\/www.virginia.edu\/\">University of Virginia<\/a>\u2014the Barnett family saw just how challenging it is to manage the financial, logistical, and compliance hurdles faced by young athletes and their parents. Their answer is <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a>, the first <a href=\"https:\/\/www.appdirect.com\/resources\/glossary\/saas-platform\">SaaS platform<\/a> that merges professional financial tools, <a href=\"https:\/\/www.ncaa.org\/sports\/2021\/7\/9\/name-image-likeness.aspx\">NIL (name, image, likeness) tracking<\/a>, and smart compliance solutions in one place. Backed by <a href=\"http:\/\/linkedin.com\/in\/myla-grace-barnett-3716a417b\">Myla<\/a>\u2019s background as a <a href=\"https:\/\/www.goldmansachs.com\/\">Goldman Sachs<\/a> analyst and <a href=\"https:\/\/virginiasports.com\/player\/hailey-barnett\/\">Hailey<\/a>\u2019s visibility as a <a href=\"https:\/\/www.ford.com\/\">Ford<\/a> model and <a href=\"https:\/\/www.ncaa.com\/sports\/rowing\/d1\">D1 rower<\/a> ,who join their mother,&nbsp;<a href=\"https:\/\/www.facebook.com\/jacquelineeleanorjeffries\/\">Jacqueline Jeffries Barnett<\/a><i>, <\/i>to develop a fintech platform that delivers industry expertise and relatability for families across the country.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>What Makes Staxx Different<\/strong><\/h3>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Next-Level Financial Tech:<\/strong>&nbsp;Core features include a Quarterly Progress Tower for goal-setting, budget KPIs, contract calculators, and digital receipt capture\u2014giving users clear, actionable financial health at a glance.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Powered by AI:<\/strong>&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> integrates Ace, an AI-driven, voice-enabled coach that delivers real-time nudges, reminders, and \u201ctax snacks\u201d (bite-sized financial tips) as users navigate spending, saving, and investing. Ace personalizes the experience, even supporting voice commands to streamline daily money management.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Total Compliance, NIL and Beyond:<\/strong>&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> provides a turnkey solution for colleges and student-athletes to comply with emerging <a href=\"https:\/\/www.ncaa.org\/sports\/2021\/7\/9\/name-image-likeness.aspx\">NIL<\/a> regulations, automatically generating professional reports for use with agents, tax professionals, or advisors.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Tools for the Modern Athlete:<\/strong>&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> offers pre-tax planning, real estate and crypto goal tracking, and a dashboard that supports multiple income streams and complex contracts\u2014putting the same high-level infrastructure trusted by elite earners in every user\u2019s hand.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Why Staxx Matters<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The <a href=\"https:\/\/www.ncaa.org\/sports\/2021\/7\/9\/name-image-likeness.aspx\">NIL<\/a> era has brought new income, endorsement, and investment opportunities for young athletes, but has also created an urgent need for education, compliance, and professional discipline. <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> is a response built by and for those living the experience, aimed at turning raw talent into lasting prosperity.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Myla Barnett<\/strong>&nbsp;<a class=\"reset interactable cursor-pointer text-super hover:underline font-bold\" href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\">said<\/a>:<br \/>\n&#8220;Talent can open doors, but financial literacy keeps them open long after the cheering fades.&#8221;<br \/>\n<strong>Hailey Barnett<\/strong>&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">added<\/a>:<br \/>\n&#8220;Financial literacy is as important to a young athlete\u2019s career as training and nutrition \u2013 without it, even the most promising talent can struggle to sustain long-term success.&#8221;<\/p>\n<p><strong>Jacqueline Jeffries Barnett<\/strong> shared:<i> &#8220;<\/i>Our lived experiences bring a unique and diverse perspective to the development process. We deeply understand the mindset and daily realities of families, which allows us to create a more cohesive, practical, and user-centered experience. We know firsthand the challenges families face with the financial demands of youth sports, and we&#8217;re committed to making that journey more manageable.&#8221;<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Designed for the Athlete Class\u2014And Their Families<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> is not just for student-athletes: families, agents, and colleges can use its tools to navigate saving, budgeting, taxes, and investment with confidence. By integrating AI guidance, compliance, and real-world insights from founders who have lived the journey, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Staxx<\/a> brings financial independence to where recruiting ends and the future begins.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nfl-legacy-twins-former-uva-d1-athletes-launch-staxx-app-to-power-financial-health-and-wealth-building-for-under-30-earners-in-the-era-of-nil-and-the-athlete-class-302573745.html\">Barnetts<\/a> are charting a new path for how Gen Z athletes and their families secure their legacies\u2014with smart planning, digital tools, and the confidence to win on and off the field.<\/p>\n","protected":false},"excerpt":{"rendered":"Staxx gives young athletes and under-30 earners a smart new way to take control of their finances 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