{"id":17962,"date":"2025-10-15T11:44:52","date_gmt":"2025-10-15T17:44:52","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=17962"},"modified":"2025-10-25T20:23:46","modified_gmt":"2025-10-26T02:23:46","slug":"75-of-consumers-say-shoe-prices-are-rising-fdra-survey-shows-tarrifs-to-blame","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=17962","title":{"rendered":"75% of Consumers Say Shoe Prices Are Rising, FDRA Survey Shows, Tarrifs To Blame"},"content":{"rendered":"<p>As the holidays approach and consumer wallets tighten, a new survey commissioned by the <a href=\"https:\/\/fdra.org\/\">Footwear Distributors &amp; Retailers of America<\/a> (FDRA) is turning up the heat on trade policy. According to data collected by Emerson College Polling, 75% of likely shoe buyers report they\u2019ve seen higher footwear prices in the past year \u2014 and a substantial majority point to tariffs as a key culprit.<\/p>\n<h3>Key Findings That Should Trouble Brands &amp; Retailers<\/h3>\n<ul>\n<li>75% notice higher shoe prices over the last 12 months.<\/li>\n<li>76% expect prices to keep rising heading into this holiday season.<\/li>\n<li>70% see tariffs as a \u201cprimary or major contributor\u201d to rising footwear costs.<\/li>\n<li>Among voters 50+, over 80% believe tariffs are a major driver of inflation in footwear.<\/li>\n<\/ul>\n<p>Price sensitivity is especially acute among lower-income households (&lt; $50,000 annual income).<\/p>\n<p><a href=\"https:\/\/fdra.org\/\">FDRA<\/a> President &amp; CEO Matt Priest didn\u2019t mince words: \u201cThis survey makes it clear: consumers are feeling the pinch, and they know tariffs are part of the problem.\u201d With many shoppers scaling back \u2013 or cutting non-essentials like shoes \u2013 the footwear industry could see muted holiday demand.<\/p>\n<p>In 2025, footwear brands are increasingly competing on trade policy narratives. When tariffs become a visible line item in consumer perceptions, brands that can transparently absorb, explain, or offset the impact will earn credibility. Savvy brands will spot the opportunity to reposition \u2014 not just price \u2014 themselves, such as limited-edition styles that are tariff-exempt, manufacturing pivots to lower-cost jurisdictions, or messaging that reassures consumers they\u2019re not being \u201ctaxed\u201d for trends.<\/p>\n<p>Bottom line: with 75% of consumers saying \u201cI see it in my shoe bill,\u201d footwear brands can no longer stay silent.<\/p>\n","protected":false},"excerpt":{"rendered":"As the holidays approach and consumer wallets tighten, a new survey commissioned by the Footwear Distributors &amp; Retailers&hellip;","protected":false},"author":219894228,"featured_media":17965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1500,1,1691,1540,1450,1482],"tags":[3351,1989,3725,2259,3724,3718,3634],"class_list":{"0":"post-17962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-featured","9":"category-uncategorized","10":"category-insights","11":"category-news","12":"category-retail","13":"category-shoes","14":"tag-consumer","15":"tag-fdra","16":"tag-fdra-survey","17":"tag-footwear-industry","18":"tag-footwear-prices","19":"tag-shoe-prices","20":"tag-tariffs","21":"cs-entry","22":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>75% of Consumers Say Shoe Prices Are Rising, FDRA Survey Shows, Tarrifs To Blame<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=17962\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"75% of Consumers Say Shoe Prices Are Rising, FDRA Survey Shows, Tarrifs To Blame\" \/>\n<meta property=\"og:description\" content=\"As the holidays approach and consumer wallets tighten, a new survey commissioned by the Footwear Distributors &amp; Retailers&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=17962\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T17:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-26T02:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/10\/2645065169-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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