{"id":18238,"date":"2025-10-23T10:39:08","date_gmt":"2025-10-23T16:39:08","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=18238"},"modified":"2025-10-25T20:17:47","modified_gmt":"2025-10-26T02:17:47","slug":"fdra-2025-shoe-sales-forecast","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=18238","title":{"rendered":"FDRA Report Finds 48% of Americans Unlikely to Buy Shoes This Holiday Season"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The holiday shopping spirit faces its toughest test yet this year.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A new national survey conducted by <a href=\"https:\/\/emersoncollegepolling.com\/\">Emerson College Polling<\/a> and commissioned by the <a href=\"https:\/\/fdra.org\/\">Footwear Distributors and Retailers of America (FDRA)<\/a>\u00a0reveals a sharp decline in planned shoe purchases this holiday season, with\u00a0<strong>nearly half of U.S. consumers<\/strong>\u00a0saying they are not likely to buy footwear at all. The findings highlight how rising prices, driven in large part by tariffs, continue to weigh on buyer sentiment and retail sales.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>A Decline Rooted in Economic Pressure<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">According to the\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"http:\/\/fdra.org\/wp-content\/uploads\/2025\/09\/2025-FDRA-Holiday-Survey-Report.pdf\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\">FDRA 2025 Holiday Shoe Sales Forecast<\/a>, 48% of respondents said they are not likely to purchase shoes this holiday season a troubling figure for footwear retailers navigating slower traffic and cautious spending. Among those who do plan to buy, most agree tariffs are to blame for rising costs.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The results paint a sobering picture ahead of the critical shopping period from Halloween to Cyber Monday. Economic tightening, supply chain costs, and trade policies continue to reinforce an affordability gap, forcing families to prioritize essentials and delay discretionary purchases.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Tariffs Blamed for Price Hikes<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The FDRA findings align with broader retail surveys across the U.S., including recent data from World Footwear showing consumer sensitivity to footwear prices hitting its highest level in years. Among likely shoe shoppers:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>65%<\/strong>\u00a0agree that\u00a0<strong>tariffs are a major reason<\/strong>\u00a0retail shoe prices have increased.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Among registered voters,\u00a0<strong>54%<\/strong>\u00a0believe tariffs are driving prices upward.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">In a companion survey summary,\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/footwearmagazine.com\/75-of-consumers-say-shoe-prices-are-rising-fdra-survey-shows-tarrifs-to-blame\" target=\"_blank\" rel=\"nofollow noopener\">Footwear Magazine<\/a>\u00a0also reported that\u00a0<strong>75% of respondents<\/strong>\u00a0have noticed higher shoe prices in the last year, while\u00a0<strong>70%<\/strong>\u00a0say tariffs are the \u201cprimary or major contributor\u201d to those increases.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>FDRA\u2019s Response and Industry Warning<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Matt Priest, President and CEO of the Footwear Distributors and Retailers of America (FDRA),<\/strong>\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/fdra.org\/wp-content\/uploads\/2025\/10\/FDRA-Press-Release-093025.pdf\" target=\"_blank\" rel=\"nofollow noopener\">said<\/a>:<br \/>\n\u201cThis data confirms what we\u2019ve been hearing from retailers and consumers alike: tariffs are driving up prices and dampening holiday shopping enthusiasm. Nearly half of Americans say they\u2019re sitting out shoe purchases this season, and among those who are shopping, most blame tariffs for the price hikes. It\u2019s time for policymakers to take a hard look at how trade decisions are impacting families and the footwear industry.\u201d<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Priest emphasized that these results mirror long-standing concerns from brands and suppliers about the compounding effects of trade barriers. The FDRA has continuously urged policymakers to adopt smarter, category-specific trade reforms instead of broad tariff measures that cascade through supply chains and inflate costs for consumers.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>What Consumers Are Saying<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Voter and shopper sentiment captured in the survey reflects mounting frustration with the hidden costs embedded in everyday goods. When asked what factors influence their shopping decisions most:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">48% cited\u00a0<strong>sales and promotions<\/strong>\u00a0as the key motivator.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">18% cited\u00a0<strong>need-based replacements<\/strong>, while 11% cited\u00a0<strong>new product launches<\/strong>.<br \/>\nThis shift suggests that customers are searching for greater value and transparency amid price fatigue.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Looking Ahead<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The 2025 results reinforce a growing call for more balanced trade and pricing structures as holiday sales approach. FDRA analysts note that shoe prices could remain elevated into early 2026, with supply chain pressures and slow tariff relief maintaining tension across the footwear market.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">As the\u00a0FDRA report\u00a0concludes, voters are signaling a clear priority: targeted trade policies that lower costs, not blanket tariffs that make everyday items more expensive.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">To explore the full Emerson College Polling dataset or FDRA\u2019s 2025 Holiday Shoe Sales Forecast, visit\u00a0FDRA.org.<\/p>\n","protected":false},"excerpt":{"rendered":"The holiday shopping spirit faces its toughest test yet this year. A new national survey conducted by Emerson&hellip;","protected":false},"author":219894229,"featured_media":18365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1,1450],"tags":[3635,1989,3633,3634],"class_list":{"0":"post-18238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-uncategorized","9":"category-retail","10":"tag-consumer-spending","11":"tag-fdra","12":"tag-holiday-footwear-sales","13":"tag-tariffs","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FDRA Report Finds 48% of Americans Unlikely to Buy Shoes This Holiday Season<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=18238\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDRA Report Finds 48% of Americans Unlikely to Buy Shoes This Holiday Season\" \/>\n<meta property=\"og:description\" content=\"The holiday shopping spirit faces its toughest test yet this year. 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