{"id":18326,"date":"2025-10-23T09:40:20","date_gmt":"2025-10-23T15:40:20","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=18326"},"modified":"2025-10-31T10:05:47","modified_gmt":"2025-10-31T16:05:47","slug":"coach-2025-bag-man","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=18326","title":{"rendered":"Coach BAG MAN Reveals the $5 Billion Rise of Accessible Luxury"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A classic American success story comes to life in print.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.coach.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Coach<\/a>\u00a0celebrates a defining moment in its legacy with the release of\u00a0<strong>\u201c<\/strong><a href=\"https:\/\/www.amazon.com\/Bag-Man-Story-Behind-Improbable\/dp\/B0DRZGQ6FV\">BAG MAN: The Story Behind the Improbable Rise of Coach\u201d<\/a>, written by\u00a0<a href=\"https:\/\/www.instagram.com\/lewfrankfort\/\">Lew Frankfort<\/a>, the brand\u2019s\u00a0<strong>Chairman Emeritus<\/strong>\u00a0and\u00a0<strong>former CEO<\/strong>. Published by\u00a0Harvard Business Review Press, the book chronicles Frankfort\u2019s 35-year journey transforming Coach from a modest New York workshop into a multi-billion-dollar global icon of accessible luxury.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>From Family Business to Fashion Powerhouse<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">When\u00a0Lew Frankfort\u00a0joined Coach in 1979, the company was a\u00a0<strong>$6 million<\/strong>\u00a0family-run leather goods maker. By the time he stepped down as CEO in 2014, it had evolved into a\u00a0<strong>$5 billion<\/strong>\u00a0publicly traded brand known worldwide.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Frankfort\u2019s leadership philosophy, which he terms \u201c<strong>Magic Plus Logic,<\/strong>\u201d\u00a0 emphasized blending creative vision with rigorous, data-driven strategy to reimagine Coach for modern consumers. The book details how that formula sparked an industry revolution by defining a new category: <strong>\u201caccessible luxury.\u201d<\/strong><\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">As\u00a0<strong>Todd Kahn<\/strong>,\u00a0<strong>Coach\u2019s CEO since 2020<\/strong>,\u00a0said, \u201cOur legacy of excellence starts with Lew. Lew motivates us. He is why I came to Coach.\u201d<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Praise from Fashion and Business Leaders<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">\u201c<strong>BAG MAN<\/strong>\u201d has already earned acclaim from renowned leaders who recognize its mix of business insight and human perspective.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Diane von Furstenberg<\/strong>\u00a0calls it \u201ca very entertaining and inspiring tale of a true American brand,\u201d while\u00a0<strong>Arianna Huffington<\/strong>\u00a0said, \u201cBAG MAN reminds us that great leadership is not just about vision and execution, it\u2019s also about self-awareness and the willingness to evolve.\u201d<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Scott Galloway<\/strong>,\u00a0<strong>NYU professor and author<\/strong>, describes the book as \u201ca valuable collection of hard-won business and personal insights,\u201d highlighting its balance between strategy and self-reflection.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>A Visual Love Letter to Craftsmanship<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">To connect Coach\u2019s past and present, Frankfort collaborated with\u00a0<strong>Coach Creative Director <\/strong><a href=\"https:\/\/www.instagram.com\/stuartvevers\/?hl=en\">Stuart Vevers<\/a>\u00a0on the design of the book. The cover features one of Coach\u2019s signature\u00a0<strong>Duffle Bags<\/strong>, photographed in evocative light to showcase its leather craftsmanship. Inside, a photo collage curated by Vevers and Frankfort celebrates Coach\u2019s artisanal heritage through decades of creativity and innovation.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>A Legacy of Authentic Leadership<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Recognized by\u00a0<strong>Barron\u2019s<\/strong>\u00a0and\u00a0<strong>Institutional Investor<\/strong>\u00a0on their \u201cWorld\u2019s Best CEOs\u201d and \u201cBest CEOs in America\u201d lists, Lew Frankfort is regarded as one of the pioneers of modern retail leadership. Born and raised in\u00a0<strong>The Bronx<\/strong>, he earned his MBA from\u00a0Columbia Business School, where he remains an active mentor.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">After leaving Coach, Frankfort co-founded\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/www.linkedin.com\/company\/benvolio-group\/\" target=\"_blank\" rel=\"nofollow noopener\" data-state=\"closed\">Benvolio Group<\/a>, an investment firm supporting early-stage consumer brands such as Veronica Beard and Malk Organics.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Lew Frankfort<\/strong>\u00a0said, \u201cWhen I started at Coach, I saw more potential than product, but I believed ordinary people could make something extraordinary. That belief shaped everything that followed.\u201d<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Now available wherever books are sold, including\u00a0Coach.com, Coach House, and Coach\u2019s Hudson Yards flagship store in New York City.<\/p>\n","protected":false},"excerpt":{"rendered":"A classic American success story comes to life in print. 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