{"id":18352,"date":"2025-10-31T11:57:31","date_gmt":"2025-10-31T17:57:31","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=18352"},"modified":"2025-10-31T11:57:31","modified_gmt":"2025-10-31T17:57:31","slug":"stella-international-q3-2025","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=18352","title":{"rendered":"Stella International Reports 78% Surge in Quarterly Shipments Driven by Sports Demand"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Momentum is building for Stella\u2019s sports-focused factories and global brand partnerships.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.stella.com.hk\/\">Stella International Holdings Limited<\/a>, the China-based manufacturing powerhouse for brands like <a href=\"https:\/\/www.nike.com\/ca\/\">Nike<\/a>, <a href=\"https:\/\/www.saucony.com\/en\/home\">Saucony<\/a>, <a href=\"https:\/\/www.underarmour.com\/en-us\/\">Under Armour<\/a>, <a href=\"https:\/\/www.merrell.com\/US\/en\/home\">Merrell<\/a>, <a href=\"https:\/\/www.timberland.com\/en-gb\">Timberland<\/a>, and <a href=\"https:\/\/www.ugg.com\/uk\/\">UGG<\/a>, posted robust results for the quarter and nine months ended September 30, 2025, propelled by new contracts and continued sports momentum.\u200b<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Shipments Grow Amid Sports Boom and New Clients<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">For the third quarter of 2025,\u00a0<strong>footwear shipments rose 7.8% year-over-year to 13.9 million pairs<\/strong>\u2014a surge primarily credited to the booming\u00a0<strong>Sports category<\/strong>\u00a0and expanding orders from new customers. Shipments for the first nine months rose\u00a0<strong>5.1% year-over-year to 41.4 million pairs<\/strong>. Executives noted that the strong quarterly result was aided not just by demand, but also a \u201clow-base effect,\u201d reflecting earlier 2024 shipments that had previously held numbers down.\u200b\u200b<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Price and Revenue Trends<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Revenue for Stella\u2019s footwear manufacturing business increased 3.6% in Q3 to $391.6 million<\/strong>, while the\u00a0<strong>average selling price (ASP) per pair fell 3.8%<\/strong>\u00a0to $28.20 due to the higher share of lower-priced Sports products. For the first nine months, revenue rose 1.6% (to $1.15 billion) as shipment volumes climbed; average price per pair fell 3.1%, reflecting the same product mix shift.\u200b\u200b<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Across the broader group (consolidated, unaudited data),\u00a0<strong>Q3 revenue reached $404.2 million (+3.7%)<\/strong>, and\u00a0<strong>nine-month revenue came to $1.18 billion (+1.7%)<\/strong>\u00a0compared to prior-year periods.\u200b<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Geographic and Operational Expansion<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Stella reported solid progress ramping up new factories in Indonesia and the Philippines while resolving early-stage expansion challenges. With fresh production capacity scheduled to come online in late 2026, Stella is targeting a boost of\u00a0<strong>20 million pairs annually<\/strong>\u00a0as part of its next\u00a0<strong>Three-Year Plan (2026\u20132028)<\/strong>, signaling its ambitions for global growth and deeper penetration in sports, luxury, and high-end fashion categories.\u200b<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Shareholder Returns and Corporate Outlook<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The Group has reaffirmed its commitment to returning up to\u00a0<strong>$60 million per year to shareholders<\/strong>\u00a0in both 2025 and 2026 via a combination of share repurchases and special dividends, alongside regular dividends with a payout of about 70%. This underlines Stella\u2019s focus on delivering value even as it invests heavily in new capacity.\u200b<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Leadership Perspective<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Chi Lo-Jen, Group CEO<\/strong>,\u00a0<span class=\"text-box-trim-both\">said in a Press Release<\/span>:<br \/>\n\u201cWe continue to make progress in resolving the efficiency issues observed at some of our manufacturing facilities, while continuing to work closely with key U.S. customers to optimize their production operations and reinforce our long-term strategic relationships with them. We expect a moderate full-year increase in shipment volumes compared to 2024.\u201d<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Lawrence Chen, Chairman of the Group<\/strong>,\u00a0<span class=\"text-box-trim-both\">said in a Press Release:<\/span><br \/>\n\u201cStella is close to finalizing its next Three-Year Plan (2026-2028), which reflects the Group\u2019s intention to scale-up total production capacity by an additional 20 million pairs starting from this year.<br \/>\nWe remain focused on acquiring and ramping up new customers, particularly in the Luxury, high-end Fashion and Sports categories.\u201d<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>The Road Ahead<\/strong><\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">With improved efficiency, strong sports demand, and capacity poised to scale, Stella\u2019s management expects shipment volumes to continue rising moderately year-over-year, with special dividends and buybacks rewarding investors as the next growth phase begins.<\/p>\n","protected":false},"excerpt":{"rendered":"Momentum is building for Stella\u2019s sports-focused factories and global brand partnerships. Stella International Holdings Limited, the China-based manufacturing&hellip;","protected":false},"author":219894228,"featured_media":18358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1540],"tags":[1428,2213],"class_list":{"0":"post-18352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-news","9":"tag-sports","10":"tag-stella","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stella International Reports 78% Surge in Quarterly Shipments Driven by Sports Demand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=18352\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stella International Reports 78% Surge in Quarterly Shipments Driven by Sports Demand\" \/>\n<meta property=\"og:description\" content=\"Momentum is building for Stella\u2019s sports-focused factories and global brand partnerships. 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