A powerhouse partnership electrifies the crossroads of performance and culture.<\/p>\n
Lucid Group<\/a>, (NASDAQ: LCID<\/span>)<\/strong>, maker of the world\u2019s most advanced electric vehicles, today announced a high-profile collaboration with NBA<\/a> superstars <\/strong>Jalen Brunson<\/a> and <\/strong>Josh Hart<\/a> the dynamic New York Knicks<\/a> duo as part of its expanding marketing campaign that celebrates individuals who redefine excellence and refuse to settle for the status quo.<\/p>\n The collaboration debuts just in time for the New York Knicks\u2019 home opener<\/strong> against the Cleveland Cavaliers<\/a> on October 22 at Madison Square Garden. To mark the moment, Lucid is rolling out bold out-of-home visuals across New York City, complemented by a digital cross-platform blitz across Instagram<\/strong>, X<\/strong>, and YouTube<\/strong> that amplifies the campaign\u2019s message of ambition and innovation.<\/p>\n The partnership underscores Lucid\u2019s mission to blend precision engineering with human performance and creativity. The campaign, which builds upon the brand\u2019s acclaimed \u201cDriven\u201d<\/strong> marketing series launched with actor Timoth\u00e9e Chalamet<\/strong> in August, merges automotive innovation with the cultural pulse of professional basketball and design-forward consumers.<\/p>\n Akerho \u201cAK\u201d Oghoghomeh, Senior Vice President of Marketing at Lucid<\/strong>, said<\/a><\/span>: From coordinated creative shoots to personality-driven digital activations, the collaboration conveys how Lucid\u2019s vehicles, such as the sleek Lucid Air<\/strong> sedan and performance-optimized Gravity SUV<\/strong>, embody the same adaptive sophistication and discipline found in elite sports.<\/p>\n Speaking about the partnership, Jalen Brunson<\/strong> said<\/a><\/span>: Echoing his teammate\u2019s sentiment, Josh Hart<\/strong> added<\/a><\/span>: Together, the Knicks\u2019 backcourt duo and Lucid reflect a shared ethos: progress built on relentless practice, precision, and purpose<\/strong>. The campaign bridges athletic excellence and automotive engineering celebrating how power and performance can thrive when creativity leads the game.<\/p>\n The collaboration with Brunson and Hart expands Lucid\u2019s visionary marketing platform, \u201cDriven.\u201d<\/strong> Launched in August with an eye-catching campaign starring Timoth\u00e9e Chalamet<\/a>, the series explores how forward-thinking creators, athletes, and artists embody Lucid\u2019s mantra of \u201cRefuse to Settle.\u201d<\/p>\n Lucid Motors<\/strong> explained<\/a><\/span>: The decision to unveil this campaign around the Knicks\u2019 home opener was strategic merging one of the NBA\u2019s most visible teams with New York\u2019s vibrant cultural landscape, powered by Lucid\u2019s commitment to fusing technology and lifestyle.<\/p>\n Industry analysts see the move as both a brand-building exercise and a reinvigoration of Lucid\u2019s visibility among new audiences. Amid competitive EV market noise, the company is ensuring that its messaging appeals to both performance purists and cultural trendsetters<\/strong>, reinforcing Lucid as a nexus of passion, design, and progress.<\/p>\n This latest initiative follows a string of high-impact partnerships and expansion milestones for the automaker. In 2025, Lucid<\/strong> began large-scale deliveries of its Gravity SUV<\/a> in North America, announced technological collaborations within mobility networks such as Uber Technologies <\/a>, and continued to grow an ecosystem of ambassadors representing a refusal to compromise on craft and character.<\/p>\n By stepping into the cultural dialogue alongside athletes like Brunson and Hart, Lucid demonstrates a new approach to brand storytelling one that connects world-class engineering to drive and attitude.<\/p>\n Fans and prospective drivers can follow the partnership\u2019s exclusive content on Instagram<\/a><\/span>, X<\/a><\/span>, and YouTube<\/a><\/span>, where clips from the campaign will debut throughout the Knicks\u2019 2025\u201326 season.<\/p>\n","protected":false},"excerpt":{"rendered":"A powerhouse partnership electrifies the crossroads of performance and culture. Lucid Group, (NASDAQ: LCID), maker of the world\u2019s…","protected":false},"author":219894228,"featured_media":18408,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Lucid Partners with NBA Stars Jalen Brunson and Josh Hart","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1500,1455,1779],"tags":[2224,2174,2225,3592],"class_list":{"0":"post-18407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-featured","9":"category-sports","10":"category-technology","11":"tag-jalen-brunson","12":"tag-josh-hart","13":"tag-lucid","14":"tag-lucid-group","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"\nCrossing the Court to Culture<\/strong><\/h3>\n
\n\u201cJalen and Josh are two of the NBA\u2019s brightest stars, bringing the same commitment to excellence, performance and precision that drives our mission at Lucid. This dynamic duo is constantly adapting their game and defying expectations both on and off the court. Their drive inspires Lucid and we could not be more excited to be running the court with two of the league\u2019s best.\u201d<\/p>\nVoices of Dedication and Drive<\/strong><\/h3>\n
\n\u201cTo be one of the best, you have to be willing to do whatever it takes. It\u2019s a commitment to improving every day and never accepting that you can\u2019t reach that next level. I see that same passion for excellence in Lucid.\u201d<\/p>\n
\n\u201cTo me, success is defined by everything you do before ever stepping on the court. It\u2019s about work ethic, creativity, determination and pushing to new limits. I\u2019ve seen all of that and more at Lucid they push boundaries to create the best cars in the world.\u201d<\/p>\nThe \u201cDriven\u201d Campaign and Beyond<\/strong><\/h3>\n
\n\u201cTogether, Hart, Brunson, and Lucid illustrate how precise performance, cultural influence, and athletic excellence come together on the court, on the road, and in the moments that move individuals.\u201d<\/p>\nWhat\u2019s Next for Lucid<\/strong><\/h3>\n