{"id":18855,"date":"2025-11-11T09:36:15","date_gmt":"2025-11-11T16:36:15","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=18855"},"modified":"2025-11-11T09:39:33","modified_gmt":"2025-11-11T16:39:33","slug":"snipes-payitforward-hbcus","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=18855","title":{"rendered":"SNIPES Deepens Its Legacy of Giving Back to HBCUs Through Pay It Forward"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">SNIPES deepens its impact across HBCU campuses with scholarships and cultural celebrations this fall.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Investing in Students and Communities<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Since debuting Pay It Forward in 2022, <a href=\"https:\/\/www.snipesusa.com\/\">SNIPES<\/a> has awarded <a href=\"https:\/\/www.thehundred-seven.org\/hbculist.html\">HBCU<\/a> scholarships and organized campus activations to bolster academic and professional success for students at Clark Atlanta, Morehouse, Spelman, Cheyney, Morgan State, Central State, North Carolina A&amp;T, FAMU, Norfolk State, and Hampton University.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">In 2025, that investment grew through a strategic partnership with <a href=\"https:\/\/culturecreators.com\/the-agency\/\">Culture Creators Agency<\/a>, launching the Campus Changemakers Program at Morehouse, Spelman, and Hampton to give students hands-on campus ambassador and leadership opportunities while backing their growth with micro-grants and career pathways.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">&#8220;Our work with HBCUs goes far beyond a campaign it&#8217;s a commitment,&#8221; <a href=\"https:\/\/www.yahoo.com\/news\/articles\/snipes-usa-bridges-streetwear-student-210736083.html\">said<\/a> <strong>Kelley Walton<\/strong>, <strong>SNIPES USA CMO<\/strong>. &#8220;As an HBCU graduate myself, I understand the transformative power these institutions hold and the unique way they nurture excellence, innovation, and community.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">These efforts are deeply personal to me because I&#8217;ve lived the HBCU experience and witnessed how the right support at the right time can change a student&#8217;s trajectory. Through Pay It Forward, we&#8217;re honored to invest in the next generation of leaders while celebrating the rich heritage that makes HBCU communities so extraordinary.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">We are committed and honored to show up authentically and consistently for communities that have given so much to culture and society.&#8221;<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Activation Highlights: Fall 2025<\/strong><\/h3>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Norfolk State University<\/strong>: SNIPES debuted in <a href=\"https:\/\/www.nike.com\/au\/\">Nike<\/a>\u2019s Yard runners initiative with an open-to-the-public block party, exclusive Nike Air Max 95 Norfolk YR access, live music, and &#8220;Spartan Speaks&#8221; fireside chats with alumni leaders.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Morehouse College<\/strong>: Homecoming weekend featured a SNIPES Yard Hub, Hip-Hop concert, and new scholarships, all dedicated to connecting students, fashion, music, and culture.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Hampton University<\/strong>: Homecoming activations offered SNIPES support and scholarships, expanding the brand&#8217;s reach and partnership influence on the East Coast.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\"><strong>Pillars of the Pay It Forward Mission<\/strong><\/h3>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Empowerment through Education<\/strong>: Direct scholarships, mentoring, and hands-on leadership training in partnership with Values Partnerships; adapting real-world skills to drive upward mobility.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Cultural Connection<\/strong>: Campus concerts, step shows, creative events, and digital storytelling highlight the impact of HBCUs on culture and empower local pride and visibility.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Sustainable Integration<\/strong>: Ongoing programs unify SNIPES&#8217; marketing, merchandise, and outreach with sustained annual investments, with a portion of proceeds from the exclusive <a href=\"https:\/\/www.snipesusa.com\/hbcu\/\">Pro Standard collection<\/a> supporting scholarships at each partnered institution.<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">SNIPES&#8217; efforts are not one-off events but part of a comprehensive strategy to serve, honor, and reinvest in Black excellence nationwide, ensuring that HBCU communities gain the opportunities, respect, and recognition they have long deserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SNIPES deepens its impact across HBCU campuses with scholarships and cultural celebrations this fall. Investing in Students and&hellip;","protected":false},"author":219894229,"featured_media":18856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"SNIPES Deepens Its Legacy of Giving Back to HBCUs Through Pay It Forward","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1483,1364,1540],"tags":[2267,3553,2266,2265,3561],"class_list":{"0":"post-18855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-footwear-events","9":"category-fashion","10":"category-news","11":"tag-hbcu","12":"tag-hbcu-scholarships","13":"tag-pay-it-forward","14":"tag-snipes","15":"tag-snipes-pay-it-forward","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SNIPES Deepens Its Legacy of Giving Back to HBCUs Through Pay It Forward<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=18855\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNIPES Deepens Its Legacy of Giving Back to HBCUs Through Pay It Forward\" \/>\n<meta property=\"og:description\" content=\"SNIPES deepens its impact across HBCU campuses with scholarships and cultural celebrations this fall. 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