{"id":18896,"date":"2025-11-06T11:15:00","date_gmt":"2025-11-06T18:15:00","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=18896"},"modified":"2025-11-06T11:15:00","modified_gmt":"2025-11-06T18:15:00","slug":"on-seoul-flagship-stores","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=18896","title":{"rendered":"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations"},"content":{"rendered":"
\n
\n
\n

Find innovation and community under one roof in the heart of South Korea\u2019s capital<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Swiss premium sportswear brand On<\/a> has cemented its APAC momentum by opening its first brick-and-mortar retail spaces in South Korea<\/a>, debuting across two sought-after destinations: The Hyundai Seoul Department Store<\/a> and Lotte World Mall Jamsil<\/a>.<\/p>\n

These store launches represent a major milestone in On\u2019s multi-channel strategy and reinforce the brand\u2019s growing presence in a core global market.\u200b<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Full Spectrum of Performance and Lifestyle<\/strong><\/h3>\n

With the new Seoul stores, On is delivering its entire product portfolio to Korean consumers including high-performance running, outdoor, training, tennis, lifestyle, and kids’ essentials.<\/p>\n

Shoppers can immerse themselves in a contemporary, premium space that highlights the brand\u2019s signature advances in design and performance technology, from CloudTec<\/a> cushioning to bold all-weather apparel.\u200b<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

A Hub for Community and Wellness<\/strong><\/h3>\n

On<\/a> is extending beyond retail by transforming these stores into social\/community hubs.<\/p>\n

Seoul\u2019s new locations will host in-store activations, running meetups, and experiential events to nurture a shared passion for movement and connect with both new and existing fans.<\/p>\n

The interior\u2019s visual language draws inspiration from the city\u2019s diverse running routes urban, brick, gravel and combines these with clean aluminum and glass details for a fresh, refined atmosphere rooted in local culture.\u200b<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Exclusive Collabs and Local Energy<\/strong><\/h3>\n

The Seoul grand opening includes special collaborative product drops most notably with in-demand Seoul-based label POST ARCHIVE FACTION (PAF)<\/a> and global ambassador Zendaya.<\/p>\n

These partnerships allow On to further elevate its connection to Korean youth culture and style.\u200b<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

Leadership\u2019s Perspective<\/strong><\/h3>\n

Rebecca Cai, APAC General Manager at On<\/strong>, expressed<\/a> the significance of the opening:
\n\u201cWe are incredibly excited to bring the full On experience to Seoul, our first direct-to-consumer stores in South Korea, a city that perfectly mirrors our own passion for design, innovation, and an active lifestyle. This is a pivotal moment for us, fueled by the phenomenal momentum we\u2019ve seen across the APAC region. Our trusted wholesale partners have built a fantastic foundation here, and these new flagship stores are the next step in our strategic, multi-channel evolution. They provide a unique space to showcase the complete head-to-toe expression of our brand especially our growing apparel collection and to create immersive hubs where our community can gather, connect, and draw inspiration. We are not just opening stores; we are establishing a new home for movement in the heart of Korea.\u201d\u200b<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

The launch of these Seoul flagships underscores On\u2019s broader mission to inspire a global audience through movement, technology, and meaningful local engagement. For both runners and everyday style seekers, On\u2019s arrival brings premium Swiss performance directly to the dynamic Seoul community.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Find innovation and community under one roof in the heart of South Korea\u2019s capital Swiss premium sportswear brand…","protected":false},"author":219894228,"featured_media":18897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1450,1455],"tags":[2280,1591,3563,3562,2279,3564],"class_list":{"0":"post-18896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-retail","9":"category-sports","10":"tag-flagship-store","11":"tag-on","12":"tag-on-running-south-korea","13":"tag-on-seoul","14":"tag-seoul","15":"tag-the-hyundai-seoul","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"\nOn Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=18896\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations\" \/>\n<meta property=\"og:description\" content=\"Find innovation and community under one roof in the heart of South Korea\u2019s capital Swiss premium sportswear brand…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=18896\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-06T18:15:00+00:00\" \/>\n<meta name=\"author\" content=\"Alyssa J. Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa J. Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896\"},\"author\":{\"name\":\"Alyssa J. Mann\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"headline\":\"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations\",\"datePublished\":\"2025-11-06T18:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896\"},\"wordCount\":457,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif\",\"keywords\":[\"Flagship Store\",\"On\",\"On Running South Korea\",\"On Seoul\",\"Seoul\",\"The Hyundai Seoul\"],\"articleSection\":[\"Business\",\"Retail\",\"Sports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896\",\"url\":\"https:\/\/footwearmagazine.com\/?p=18896\",\"name\":\"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif\",\"datePublished\":\"2025-11-06T18:15:00+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=18896\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif\",\"width\":1200,\"height\":810,\"caption\":\"Credit: On\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=18896#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\",\"name\":\"Alyssa J. Mann\",\"description\":\"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.\",\"sameAs\":[\"https:\/\/www.instagram.com\/alyssajademann\/\"],\"url\":\"https:\/\/footwearmagazine.com\/?author=219894228\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=18896","og_locale":"en_US","og_type":"article","og_title":"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations","og_description":"Find innovation and community under one roof in the heart of South Korea\u2019s capital Swiss premium sportswear brand…","og_url":"https:\/\/footwearmagazine.com\/?p=18896","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2025-11-06T18:15:00+00:00","author":"Alyssa J. Mann","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"Alyssa J. Mann","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=18896#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=18896"},"author":{"name":"Alyssa J. Mann","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"headline":"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations","datePublished":"2025-11-06T18:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=18896"},"wordCount":457,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=18896#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif","keywords":["Flagship Store","On","On Running South Korea","On Seoul","Seoul","The Hyundai Seoul"],"articleSection":["Business","Retail","Sports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=18896","url":"https:\/\/footwearmagazine.com\/?p=18896","name":"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=18896#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=18896#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif","datePublished":"2025-11-06T18:15:00+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=18896#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=18896"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=18896#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif","width":1200,"height":810,"caption":"Credit: On"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=18896#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"On Launches Flagship Retail Stores in Seoul\u2019s Top Shopping Destinations"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b","name":"Alyssa J. Mann","description":"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.","sameAs":["https:\/\/www.instagram.com\/alyssajademann\/"],"url":"https:\/\/footwearmagazine.com\/?author=219894228"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/11\/Screenshot-2025-11-04-at-09.14.13.avif","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-4UM","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/18896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894228"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18896"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/18896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/18897"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}